• Jaideep SOLANKI
• 2022-08-03

AJAY’S - BUILDING AND EMPOWERING YOUNG ENTREPRENEURS

AJAY’S - BUILDING AND EMPOWERING YOUNG ENTREPRENEURS

Our population is about to cross 1.4 billion and believe me, a whopping 65% below the age of 35. Eliminating the age group of 0-18, that is approximately 40%, Young India comprises 25% of the Population and this statistic makes me really proud. A task force of over 35 crores that can do wonders to the Economy of this country. The Future of any country is the Youth Power it has and we have it in abundance.

Statistics further reveal that the level at which youth entrepreneurs in India innovate is the highest in Asia and the Pacific region, as per a recent survey by Global Entrepreneurship Monitor (GEM) and Youth Co: Lab. Around 55 percent of Total Early-stage Entrepreneurial Activity (TEA) showed innovation-orientation for entering new markets, introducing new products, services, or processes that are unique to the market reveals the study.

Hon’ble Prime Minister Shri Narendra Modi instituted the Ministry for Skill Development and Entrepreneurship with the vision to harness the power of our youth by making them skilled and empowering them to not only become self-employed but create jobs for others also. According to statistics, 65% of our population is under the age of 35 and close to 15 million enter the workforce every year. The only way through which enough jobs can be created for such a huge populous, consistently, is by creating an environment for entrepreneurship and innovation.

At Ajay’s, we envision to be the ones who shall empower the youth of the country by way of creating opportunities to excel and create value for oneself and others. Ajay’s is one of the Fastest Growing Chains of Quick Service restaurants. Established in August 2014, Ajay’s started franchising its Fast Food QSR in late 2018 and by March 2020 it had grown its stores to 21 outlets in South Gujarat. However, pandemics took a toll on the food industry and Ajay’s was also amongst those who took the beating. Operations began in June 2020 after a partial reopening and there were only 13 stores left.

It was a learning and a leap of faith, the young entrepreneurs at Ajay’s now restructured the business and within 15 months added 70 new stores taking the total count to 82 outlets as on 18^th September 2021.

The vision to serve food that is good, affordable, and accessible to all the Team Ajay is innovating new ways to do business in the Fast-Food Industry. They deployed backward integration to develop food products, recipes, processes, and a robust Supply Chain to cater to the growing market.

While all this was being done, Ajay’s Management was focused to infuse young blood into the system, right from the Employees, Channel Partners to the appointed Franchise. Interestingly out of the 82 Franchise Owners, 54 owners are in the age group of 18-35 years, that’s a huge pie of 67%. Amongst the balance 23 owners fall between the age group of 36-45, which adds up to a total of 28%. Hence, 95% of Ajay’s Franchise falls below the age group of 18-45 years.

Now, this is what we call “Empowering the Youth”. Ajay’s has shown them a way of doing a Fast Food business successfully. Ajay's wants its Franchisee to focus on doing Business at their outlets and not worry about petty and trivial things like raw material sourcing, making store processes, Software for outlets, training, etc. They want the franchisee to implement the basics of Business that are shared with them during the training. The business has some inherent strengths that make Ajay’s food franchisee a very lucrative and undisputed successful option. A few pathbreaking and industry-first features of the franchise business are enumerated below,

1. No Franchisee Fees
2. No Royalty on Sales
3. The low entry barrier for a unit franchise (Just Rs.7 lakhs to own a Franchise)
4. Complete Outlet setup is done by the Company (Thru its affiliates)
5. Complete Training Support for Staff and the Owner
6. The raw material is Door Delivered - no scouting for stuff in the market, no wasting time
7. End-to-End Marketing Support (Social Media, OOH, Cycle Branding, Print, etc)
8. Outlet Opening Ceremony was done by the Company (Invitation, creatives, posting, etc)

After studying Ajay’s Franchise model, their ideology of what the Franchisee has to do becomes more load and clear. A study of their top successful Franchise reveals that they are ones who have really followed the Training and have been acting as per Ajay’s Systems and yes, they undoubtedly are the Young Guns.

The philosophy of empowering and building the youth has been in the Indian Culture and has been taken along effectively by Ajay. The wall of fame is proud to flaunt the success chronicle of Ajay’s Young Franchise Team,

   

    

As rightly said by one of the Founders, “Together We Grow” and the same is reflected in the ideology of the organization. They leave no stone unturned when it comes to Innovation, Customer Satisfaction. The team may not have a formal research and development team but all that is done at the management level is based on concrete data, which is a forte at Ajay’s.

When opportunity knocks at the doors, embrace it with both hands, and don’t be the one who missed the bus. Ajay’s Franchise is coming up at an unprecedented pace across South and Central Gujarat. Don’t miss the chance to taste success. Be the Empowered, be the one who is the pride of the family, the honor of the nation. Come Join Ajay’s Franchise Team, you won’t regret it.