• Jaideep Solanki
• 2022-08-20

Brewing Memories over a Cup of Coffee

How Is Ajay's Proving To Be A Hotspot For Today's Youth?  

The growing coffee shop culture

Grabbing morning coffee and afternoon pick-ups are essential elements of the day for millions of people over the world. It can be a reason to step outside, take a short hike, and rejuvenate. How strange would our twenty-first-century lives be if there would be no such thing as coffee to refresh and energize us? For all coffee shop lovers, this hypothetical scenario might be quite frightening.

The desire and the need for caffeine are the things that drive the crowd toward coffee shops, making coffee shops in Surat such a huge business. In almost any city today, to have a cup of coffee isn't too far away and in an urban setup, it’s impossible to walk for five minutes without being around a coffee shop. There may be multiple coffee shops on a single street. But not all coffee cups have been created equally.

Hotspot for the youth

The city's reigning king, Ajay, has consistently managed to position itself on top as the Hotspot for the youth to hang out, chill, and create memories over a cup of coffee. How do they do it? Read on to find out.

1. A Place For Everyone

Many would agree that Ajay's serves a high-quality coffee that helps them remain charged throughout the day. But just coffee is far from being the only option on Ajay's menu. Ajay's has a selection of food items that blends fine with its cold coffee and is specialized in making them friendly for teens across the city. Customers also have the option to overindulge (a coffee with a pizza on the side) or under-indulge (a small coffee cup). If you are meeting someone whose food preferences are unknown, then Ajay's is a pretty safe bet for any palate.

2. Ambiance

At a price of around 50 rupees, it is better to believe that there is more than just a good cup of coffee. Ajay's makes it possible to meet such widespread success at such not-so-competitive prices.

In addition to its variety of pizzas, Ajay's’ ambiance is a draw. By now, most customers are pretty much aware of what to expect when they enter through the heavy glass door, with small letters hanging overhead on the building exterior. Ajay's interior in Surat won’t look too different from one in Navsari — a rich warm color scheme, organic-looking art, alternative music, and baristas in uniform. Everything regarding the interior of Ajay's, from the warm aroma to the casual couches, screams just one word-“comfort”.

3. Consistently Convenient

The reliability of Ajay's experience is a vital point in winning over customers’ taste buds and loyalty. Our employees work quickly to keep long queues moving. As our contemporary lives seem to move continuously in terms of pace and reduce in terms of free time, Ajay's model becomes even more relevant. Our pillars of success are our value proposition which we stand by while making all our outputs.

4. Location

The location of Ajay's outlet is what makes it more popular amongst the youth. All of the outlets are easily approachable with sufficient parking space for guests. Thus guests can spend hours at our coffee shop in Navsari or our coffee shop in Surat without worrying about their vehicles.

5. Convenient food

Burgers and pizza are those food items that offer full-on satisfaction, whether as a snack or as a meal. The best part of Ajay's burgers and Pizza is that you can have them as per your taste and ingredient options. And the cold coffee is always a great companion with these items for the youth.

Hence great food, accompanied by Ajay's signature coffee is what attracts the youth to come over and create memories.