• Jaideep Solanki
• 2022-12-02

How is Cold Coffee a New & Strong Caffeine Punch for Millennials?

Cold Coffee has re-emerged as a trending beverage that has captured the millennial market. Millennials are the people born between the 1980s and early 1996s. They are the leading faces in economic growth and the service industry and are considered the most educated and knowledgeable. Coffee is something that has unleashed their lifestyle to a different level.

Cold coffee, the most sustainable and easy to grab, is a highly preferred and appealing beverage for any millennial. In search of a caffeinated and easy-to-drink alternative to soda, alcohol, or other artificially sweetened beverages, they prefer iced coffee. The rise in the consumption of cold coffee has significantly increased its sales.

The sales growth of cold coffee is to grow to USD 42.36 billion by 2027 at a CAGR of 8.31%, to 2019, which was USD 22.44 billion. A significant impact on out-of-home coffee consumption was during covid 19 pandemic. In 2020, the sales of cold coffee increased by over 50% from the last four years. In 2021, 74% of the drinks sold were cold coffee.

Cold coffee is the beverage of choice for millennials and the forthcoming generation (Gen Z) while sitting with their friends, colleagues, or peers. It gives them a sense of pride, personalization, security, and consideration. Coffee has its unique benefits, whether served hot or cold. Then why is just cold coffee the most favoured beverage amongst millennials?

Now coffee is not just a drink but has become an emotion for every person. It has created countless memories over a cup of coffee, from just the brewing process to the creation of delectable flavours. People choose an economical and convenient option rather than waiting for their drink to be served or purchasing an expensive drink. It’s caffeine on steroids. Cold coffee is the most affordable and, on the go, RTD beverage. Coffee has become a lifestyle for millennials, without which they don’t get off.       

Coffee contains caffeine that stimulates our central nervous system, heart, and muscles. A cup of coffee can help us be more focused at work by boosting mental clarity. In a workplace, everyone needs a cup of coffee to get going. It keeps them motivated.

Coffee is good for the body's health. It enhances mood and metabolism. Caffeine consumption has been proven to improve mental well-being in sleep-deprived individuals. Cold brew coffee may even reduce your risk of developing diabetes. Drinking at least 4–6 cups of coffee is associated with a lower risk of diabetic issues.

Millennials have developed their style of coffee consumption. Coffee has evolved in several different flavours. Today you have iced coffee, cold brew, green coffee, iced latte, and several different types of cold coffee. Coffee is heating up and cooling down, with new products, means of delivery, and fresh flavours hitting the market. People enjoy the aroma generated by the coffee.       

Millennials favour cold brew. Making cold brew coffee at home is a simple and pleasurable alternative to hot coffee. You need an instant coffee mix, chilled water or frozen milk, and sugar. Combine and blend them. Pour the mixture into the glass or mug of your choice and enjoy your delicious cold coffee at home. You can also add ice cream for more delicious flavours to it. 

Caffeine consumption increases metabolism and bumps fat burning to enhance weight loss; green coffee is best known for weight loss. Busy schedules of people don’t let them make time for workouts, and they find it difficult to maintain themselves. Coffee is said to be a person’s mid-day blues and all-night companion. Whenever you feel like sitting alone or bored, coffee is something that goes up with every mood and time. During late nights or the middle of the day, coffee fills every beat and boosts your productivity.

Variations in the coffee blends, from cold coffees to high-end instants and healthy blends, are coming from all corners of the industry. Alongside there are new delivery options to refresh consumer enthusiasm. Several coffee shops support this on-the-go trend and have takeaways and drive-throughs instilled. This support fastens them cope with their usual chores. 

The same RTD cold coffee is available at Ajay's coffee shop in Surat for a very reasonable price. Ajay's packs a powerful, creamy punch in its cold coffee that gives you a lift and leaves you with a mouth-watering aftertaste.

What are you still holding out for? Come and indulge in Ajay's exquisite coffee anytime.