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Top 10 vloggers in India

India’s vlogging scene is booming as influencers captivate audiences with unique content in food, travel, and lifestyle. With the influencer marketing industry projected to reach ₹3,375 crore by 2026, vloggers are emerging as key figures in digital culture. From exploring local flavours to sharing fresh lifestyle insights, India’s top 10 vloggers have built dedicated communities through passion and creativity. Ajay’s Café serves as your guide to these trendsetters—check out the must-follow creators who are inspiring millions across the country.

Table of contents:

Creator Category – Lifestyle Vlogger

Gaurav Taneja, widely known as “Flying Beast”, has established himself as one of India’s top 10 vloggers with a unique blend of engaging content, versatility and a remarkable journey. An IIT graduate, Taneja pursued his passion for aviation and fitness, ultimately creating a strong presence on YouTube. His channels — “Flying Beast”, “Fit Muscle TV” and “Rasbhari Ke Papa” — offer content ranging from fitness advice and family vlogs to gaming, capturing millions of followers. His outspoken personality and integrity, notably seen in his support for aviation safety, have earned him respect beyond social media platforms. Through brand endorsements and business ventures, he has built a significant income, making him not only an influential creator but also an inspiring figure in India’s vlogging scene.

Channel Name Flying Beast
Starting Year
2017
Youtube Subscribers
9.25 million
Content Type
Blend of family vlogs, fitness and more

Creator Category – Lifestyle Vlogger 

Sourav Joshi’s rise to social media stardom began with humble art sketches on Facebook and blossomed with his first YouTube upload in July 2017. Yet, it was his ambitious “365 vlogs in 365 days” challenge in 2020 that truly catapulted him to fame, captivating millions with his authentic daily life stories. Today, at just 24, Sourav ranks high among India’s top digital creators, blending fashion, lifestyle and relatability. His online reach spans an average of 11 million viewers, showcasing engagement rates and genuineness that set him apart in the influencer landscape. From Hansi, Haryana, to   global recognition, Sourav Joshi’s journey is an inspiring testament to perseverance and creativity in the digital era.

Channel Name Sourav Joshi Vlogs
Starting Year
2019
Youtube Subscribers
29.7 million
Content Type
Art & Lifestyle

Creator Category – Lifestyle Vlogger

Prajakta Koli, one of India’s top vloggers, has captured hearts with her YouTube channel, “Mostly Sane”. Known for her vibrant personality and relatable humour, Prajakta creates comedy videos that centre around everyday situations, providing an observational take on the quirks and nuances of daily life. Born on June 27, 1993, she’s become a familiar face on social media, blending humour with authenticity in a way that resonates with millions. Beyond YouTube, she’s made her mark as an actress, playing the lead role in Netflix’s romantic drama “Mismatched”, where she showcased her versatility and depth as a performer. Prajakta’s content has become a staple in the Indian vlogging space, making her one of the most beloved creators in the industry.

Channel Name Mostly Sane
Starting Year
2015
Youtube Subscribers
7.15 million
Content Type
Lifestyle, Travel, Collaborations

Creator Category – Food Vlogger

Surti Mayurkumar Vasantlal, known as @foodie_addicted_, has quickly become a favourite in the food vlogging scene with hundreds of thousands of followers and over 3,500 posts. Based in Surat but always on the move, he takes his followers on vibrant explorations of Indian cuisine from Mumbai to Ahmedabad. His journey includes visits to beloved local spots, like Ajay’s Cafe, which adds a unique local flavour to his culinary adventures. Surti’s content is a must-follow for food lovers seeking an authentic, immersive experience of diverse tastes, and for brands, he’s the ideal partner to engage with a dedicated food and travel audience.

Page Name Foodie Addicted
Starting Year
2018
Instagram Followers
301k
Content Type
Food

Creator Category – Travel Vlogger

Anmol Jaiswal, also known as the “Indian Backpacker”, is taking the vlogging world by storm! Known for his awesome mix of video games, lifestyle, cars and travel content, Anmol has built a dedicated fanbase across his five YouTube channels—yes, five! He’s not just a creator; he’s also the mastermind behind Gamesouk.in, a super cool online and offline marketplace for gamers. Ranked among India’s Top 100 Digital Stars, Anmol’s content reaches hundreds of thousands of fans with epic engagement. At only 24, he’s living the dream, turning his passions into a one-of-a-kind online adventure for his fans. 

Channel Name Indian Backpacker
Starting Year
2019
Youtube Subscribers
3.21 million
Content Type
Travel & Lifestyle

Creator Category – Food Vlogger

Founded by Simran, who has a background in commerce from Delhi University and a post-diploma in German language, “Cravings and Calories” is as much about celebrating India’s rich culinary traditions as it is about satisfying cravings. Started by Simran and Tushar, it is a must-follow food vlogging duo that has quickly risen to the top of India’s food scene. Through their platform, they aim to bring the vibrant flavours and diverse food culture of India to their audience, spotlighting everything from street food and regional specialties to creative recipes. Leave it to them to bring the best burgers and the best pizzas in town on your timeline.Together, Simran and Tushar capture the spirit of food from an enthusiast’s perspective, making each post a feast for the eyes and a journey through India’s diverse landscape.

Channel Name Cravings and Calories
Starting Year
2017
Youtube Subscribers
3.51 million
Content Type
Food

Creator Category – Food & Lifestyle Vlogg

Ayush Sapra is a rising star in the world of lifestyle and food content, captivating audiences with his dynamic food reviews, pranks and challenges. Known for his engaging personality and relatable content, Ayush’s YouTube channel, Aayush Sapra, has garnered impressive views, making him a standout among India’s top digital creators. His journey began with a strong academic foundation—he graduated from St. Stephen’s College, Delhi, with a degree in Chinese Language and Literature in 2017 and also holds a Bachelor of Commerce from Guru Gobind Singh Indraprastha University. With each video, Ayush brings a fresh take on food culture, infusing humour, creativity and authenticity that resonate with his ever-growing fanbase. Whether reviewing dishes or taking on fun challenges, Ayush Sapra offers an exciting and entertaining window into the world of food and lifestyle.

Channel Name Ayush Sapra
Starting Year
2017
Youtube Subscribers
1.4 million
Content Type
Food & Lifestyle

Creator Category – Travel Vlogger

Meet Tourvashu, the adventurous spirit behind “Nomadic Tour!” If you’re a fan of exploring the world through stories, culture and traditions, this is your go-to channel. With experiences gathered from over 70 countries across 6 continents, Tourvashu brings you right into the heart of each place he visits. He didn’t just jump into travel vlogging—he began making videos only after visiting 25 countries, bringing a seasoned perspective to every new destination. Through “Nomadic Tour”, Tourvashu offers a unique window into the world’s people, history and customs, making you feel like you’re right there with him.

Channel Name Nomadic Tour
Starting Year
2019
Youtube Subscribers
794k
Content Type
Travel

Creator Category – Beauty & Fashion Vlogger

Himanshi Tekwani, famously known as “That Glam Girl”, has taken the beauty world by storm! With a massive following on both Instagram and YouTube, she’s become a top go-to for all things beauty and glam. Himanshi’s content is loved for its mix of makeup tutorials, skincare tips and glamorous styling advice, making her a favourite among beauty enthusiasts. Her relatable personality and expert advice have built a strong community of fans who look to her for the latest trends and beauty inspiration.

Channel Name That Glam Girl
Starting Year
2016
Youtube Subscribers
5.24 million
Content Type
Beauty & Fashion

Creator Category – Fashion Vlogger

Rupal Yadav is a vibrant short video creator, model and social media influencer who has captured hearts with her stunning fashion sense, beautiful looks and charmingly innocent smile. Known for her engaging lip-sync videos, often featuring her friends, Rupal’s content brings a fun and lively vibe that resonates with her audience. As an actor, vlogger and influencer, she’s crafted a unique online presence that combines style, creativity and authentic connections with her fans. Whether she’s posing in chic outfits or sharing snippets of her life, Rupal’s charm and energy make her stand out in the social media world.

Channel Name Rupal Yadav
Starting Year
2015
Youtube Subscribers
407k
Content Type
Fashion

Visit Ajay's Café—Where Inspiration Meets Flavour

If you’re ever inspired by these influencers’ vibrant content and want to indulge in something equally refreshing, Ajay’s Cafe is your go-to spot. Known for serving Gujarat’s best Cold Coffee, it’s the perfect place to relax and recharge after a day of exploring or creating.  

Whether you’re craving a crispy, cheesy pizza or a mouthwatering burger, Ajay’s Cafe brings you the ultimate experience with top-notch ingredients and unique flavours. It’s a must-visit on your list of places to enjoy tasty food while catching up on the latest trends. Make a trip to Ajay’s Café and immerse yourself in the flavours that match the spirit of India’s top vloggers!

Conclusion

These top 10 vloggers show us how powerful passion and creativity can be in connecting with others, inspiring us to explore, try new things and embrace diverse interests. From lifestyle tips to mouthwatering food experiences, they continue to enrich our feeds and broaden our horizons. Next time you’re looking for a memorable place to relax, try Ajay’s Café for a refreshing cold coffee or a flavourful pizza. Following these influencers is just the start—get inspired, get creative and bring a little more flavour into your everyday life!

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