Author: Jaideep Solanki

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The 10 Best Burger Franchises in India

Vector image of a franchise outlet with a burger on top, showing a modern burger franchise.

Ever wonder why we’re all so obsessed with burgers? Two buns, a patty, some toppings—and somehow, they’re just magic. Here in India, burgers have totally adapted, becoming everything from a quick snack to a full-on meal, with plenty of local flavours mixed in. With this growing popularity, burger franchises have become a prime business opportunity! Imagine jumping into the food business, not by starting from scratch, but with a popular burger brand that already has loyal fans.  

If you’ve ever thought about getting into business (and love a good side of fries), this might be the perfect time to check out the top burger franchises in India and see where your own burger adventure could lead you.

Table of contents:

  1. Ajay’s Cafe
  2. Burgerman
  3. Fatburger
  4. Wat-a-Burger
  5. Mr. Burger
  6. The Burger Company
  7. Biggies Burger
  8. Burger Farm
  9. Funbytes
  10. Zorko Burger
  11. Conclusion

1. Ajay’s Cafe - (Franchise Investment - ₹9.99 lakhs onwards)

Ajay’s Cafe has earned its reputation as the best burger franchise in India, bringing happiness with every bite. With 178 outlets across 44 cities, it is more than a quick-service restaurant—it’s a trusted brand known for quality food, a welcoming atmosphere and reliable service. Each location offers delicious, accessible options that keep customers coming back for crowd-pleasers like the Cold Coffee, flavourful Pizzas and a range of signature burgers, including the Apna Veg Burger and Tandoori Cheesy Delight. Ajay’s Cafe continues to grow across India, creating an experience customers love and franchisees value. 

As a leading burger franchise, Ajay’s Café offers aspiring business owners a growth-focused franchise model that prioritises support and accessibility. With zero royalty, no deposits and no franchise fees, it’s a simple and cost-effective opportunity. Franchisees can benefit from profit margins of up to 50% on sales, backed by the tools, brand recognition and support needed to thrive in the competitive QSR market.

With comprehensive support in areas like marketing and operations, it provides the perfect recipe for franchisee success. The most significant distinction here would be that the Franchise Investment made is for the complete infrastructure development. Along with the same, as a franchisee, you and your staff are provided extensive QSR operations training. 

Franchise Benefits:

  • Royalty Free: Keep your profits with Ajay’s royalty-free franchise model.
  • Fast ROI: Low-risk investment with a quick path to returns.
  • Flexible Investment: Flexible franchise models with setup costs included for Ajay’s Cafe locations.
  • Fastest Setup: Outlet setup completed in just 25-30 days.  
  • Unmatched Support: End-to-end assistance, from launch to daily operations.
  • Chefless Kitchen: All outlets
Cost Size ROI
₹9.99 lakhs onwards
200 sq ft
15 - 18 months
₹15 lakhs onwards
400 sq ft
15 - 18 months

2. Burgerman - (Franchise Investment - ₹25 lakhs onwards)

A burger by Burgerman

BurgerMan focuses on delivering a balanced dining experience where flavourful, health-conscious food takes centre stage. Designed as a space that prioritises quality and well-being, BurgerMan combines freshly grilled patties with distinctive, house-made sauces, offering a satisfying meal that aligns with mindful eating preferences. Since its inception, the brand has been committed to serving light, guilt-free food options. As a franchise opportunity, BurgerMan offers potential franchisees a place in the growing market of health-oriented dining, appealing to customers who seek both taste and a more balanced lifestyle.

Franchise Benefits:

  • Health-Oriented Niche: Targets a growing market of health-conscious diners.
  • Balanced Dining Experience: Quality food with a focus on well-being.
  • Flexible Investment Options: Choose from various unit sizes and budgets.
Cost Size ROI
₹25 lakhs onwards
250 - 300 sq ft
NA
₹35 lakhs onwards
600 - 700 sq ft
NA
₹45 lakhs onwards
900 - 1,000 sq ft
NA

3. Fatburger - (Franchise Investment - ₹50 lakhs onwards)

Fries, burger and a beverage by Fatburger

Fatburger offers an exceptional franchise opportunity, steeped in a rich legacy that dates back to the ’50s. Known for its juicy, handcrafted burgers and fresh ingredients, Fatburger attracts burger enthusiasts from all walks of life who crave the signature taste crafted from Lovie Yancey’s timeless recipe. Franchisees have the advantage of a diverse menu that includes customisable options, from classic singles to towering quadruples, appealing to a wide range of customer preferences, including vegetarian and turkey options. The vibrant and clean atmosphere, combined with a nostalgic vibe and great music, creates an inviting space that encourages customer loyalty. By joining the Fatburger family, franchisees tap into a beloved brand and become part of a movement that celebrates great food and community, making it an exciting prospect in the burger franchise landscape.

Franchise Benefits:

  • Diner Experience: Provides a memorable, nostalgic setting.
  • Premium Ingredients: Emphasis on freshness and quality.
  • High Margins: Profitable investment with substantial margin 
Cost Size ROI
*₹50 lakhs onwards
*1200 sq ft
30 months

4. Wat-a-Burger - (Franchise Investment - ₹19 lakhs onwards)

Wat-a-Burger outlet

Joining Wat-a-Burger as a franchisee offers you the opportunity to be part of India’s largest homegrown burger chain, known for its authentic Indian fusion burgers. Founded in 2016 by IT professional Farman Beig and pilot Rajat Jaiswal, the brand has rapidly expanded to over 65 locations across 27 cities, including Delhi, Bengaluru and Mumbai. With a menu featuring original recipes like pudina chutney, achari flavour, makhani sauce and spicy chilli, you’ll cater to a growing market eager for desi flavours. Benefit from strong brand support, comprehensive training and a proven business model, allowing you to confidently tap into the fast food industry and attract customers who crave a unique burger experience. 

Franchise Benefits:

  • Rapidly Growing Market: Strong presence in major Indian cities.
  • Minimal Space Requirement: Compact unit options with low space needs.
  • High Revenue Share: Potential for 65% revenue sharing.
Cost Size ROI
19 lakhs onwards
200 - 250 sq ft
*18 months
29 lakhs onwards
Min 350 sq ft
*18 months

*Source: Franchise India

5. Mr. Burger (Franchise Investment - ₹6 lakhs onwards)

Top view of Mr. Burger’s outlet

Mr Burger offers an exceptional franchise opportunity for those keen to grow within the fast-food industry. With models ranging from compact, high-footfall outlets to full dine-in experiences, Mr Burger’s adaptable options suit a variety of business needs and locations. Their unique menu includes the Frozen Fudge dessert range, the popular Fried Chicken selection and the health-focused Joose Booster juice bar, attracting a wide customer base. Franchisees receive comprehensive support, including training, marketing and efficient operational systems, making this an ideal venture for entrepreneurs aiming to make a significant impact in the food and beverage sector.

Franchise Benefits:

  • Comprehensive Support: End-to-end training and marketing support
  • Broad Customer Appeal: Unique, diverse menu appeals to all customers
  • Flexible Investment Options: Models to suit varied locations

*Source: Franchise India

6. The Burger Company - (Franchise Investment - ₹10 lakhs onwards)

Burgers and beverages by The Burger Company

Burger Company offers a great franchise opportunity with low operational costs and no commissions on supplies, raw materials or marketing. Franchisees benefit from a centralised supply chain, easy inventory control and strong IT support. With a dedicated franchise relationship manager and centralised marketing, you’ll get all the help you need to succeed. Plus, with one of the largest menus in the burger industry, there’s plenty to attract customers and ensure growth.

Franchise Benefits:

  • Low Operational Costs – No commissions on supplies, raw materials or marketing.
  • Centralised Support – Comprehensive supply chain, inventory control and IT-backed systems.
Cost Size ROI
27 lakhs onwards
200-600 sq ft
18-20 months
40 lakhs onwards
700 sq ft
18-20 months

7. Biggies Burger - (Franchise Investment - ₹30 lakhs onwards)

Biggies Burger offers a promising franchise opportunity in India’s expanding fast-food market, founded by Biraja Prasad Rout. As the largest grilled burger chain in the country, Biggies Burger combines quality and affordability, boasting over 130 outlets across 24 cities and selling more than 70 lakh burgers. The diverse menu features not only their signature grilled burgers but also grilled chicken wings, doner wraps, crinkle fries, cookie shakes and desserts, appealing to a wide range of customers. With an investment requirement of ₹29 lakh to ₹30 lakh for a unit se of 500-750 sq. ft. and a revenue-sharing model of 90%-100%, franchisees can anticipate a return on investment within 24-30 months. This structure positions Biggies Burger as a viable and lucrative option for investors seeking to enter the food and beverage industry.

Franchise Benefits:

  • High Revenue Share: Enjoy up to 100% revenue retention.
  • Strong Market Presence: Extensive outlet network in key cities.
  • Fast ROI: Return within 24-30 months for high investment value.
Cost Size ROI
30 lakhs onwards
250 sq ft
20-30 months
35 lakhs onwards
700 sq ft
20-30 months
40 lakhs onwards
1,000 sq ft
20-30 months
70 lakhs onwards
2,000 sq ft
30-36 months

8. Burger Farm - (Franchise Investment - ₹30 lakhs onwards)

Burger Farm, based out of Jaipur, is a local favourite known for its “deliciously desi” twist on classic burgers. This brand stands out by delivering classic burgers infused with Indian spices, creating a fusion that appeals to both traditional and contemporary tastes. Alongside burgers, Burger Farm serves crispy fries and refreshing drinks, broadening its menu appeal in the fast-casual market. 

The focus on Indian flavours adds a local twist, allowing the brand to differentiate itself from international burger chains. This fusion model could be an advantage in new locations by catering to Indian consumers who value familiar flavours with a modern presentation. For franchisees, Burger Farm’s established identity and commitment to quality make it a viable choice for entering the burger segment with a product that resonates with local taste preferences, providing a strong base for market expansion across India. 

Franchise Benefits:

  • Low-Cost Investment: Cost-effective entry into the market.
  • Indian Flavour Appeal: A menu that resonates with local palates.
  • Strong Training Support: Robust brand and operational guidance. 
Cost Size ROI
*₹50 lakhs onwards
*500- 900 sq ft
12-24 months

*Source: Franchise India

9. Funbytes - (Franchise Investment - ₹12 lakhs onwards)

Welcome to Funbytes, one of India’s fastest-growing burger chains, renowned for serving the best burgers in town since 2008. Our mission is to offer delicious Indian burgers and sandwiches at affordable prices, with a focus on simple operations and consistent taste. We are looking for enthusiastic individuals with an entrepreneurial mindset to join our franchise network and help us expand further.

Franchise Benefits:

  • Flexible Formats: Choose from Express, Casual Dine and Lounge setups.
  • Low Staffing Needs: Tailored staff requirements by outlet format.
  • Wide Reach: Locations in malls, universities and high streets.
Cost Size ROI
₹12 lakhs onwards
100 - 250 sq. ft onwards
9-15 months

10. Zorko Burger - (Franchise Investment - ₹4.25 lakhs onwards)

Zorko franchise outlet

With Zorko, you benefit from no royalty fees and no profit sharing, so you keep all the profits. Zorko handles in-house production of sauces, syrups and premixes, delivering materials directly from the manufacturer to you. The chef-less kitchen model means you don’t need trained staff, resulting in low investment and high returns. You experience 0% wastage with less inventory while offering more unique dishes. Enjoy 100% creative freedom to design your café according to your budget and interior choices. Zorko provides a pocket-friendly menu featuring over 80 varieties of pure vegetarian food, with options for menu customisation. Plus, you get free digital marketing that reaches hundreds of thousands of potential customers, along with a tech-enabled system for management, inventory and brand guidance.

Franchise Benefits

  • Low Operating Costs: Minimal staff and direct manufacturer supplies.
  • High Flexibility: Freedom to customise interior design and menu.
  • No Wastage: Efficient stock management ensures zero waste.
Cost Size ROI
*4.25 lakhs onwards
*300-350 sq ft
NA

*Source: Enquiry via website

Conclusion

For entrepreneurs looking to dive into India’s thriving fast-food market, these top 10 burger franchises present profitable opportunities. With Ajay’s Café leading the pack, potential franchisees can look forward to joining a brand that’s innovative, supportive and loved by customers across India. So, whether you’re drawn to the bold flavours of Ajay’s or the comfort of a classic Burger King, each of these brands offers a unique edge in the world of burgers. Embrace the chance to serve the best burger in India and join the QSR revolution today!

Disclaimer: This blog aims to provide information on popular burger franchises in India and the data points used are sourced from external sources. We do not claim ownership of this data and encourage readers to verify details independently for accuracy and updates. If you want any of the information mentioned in this article to be updated, kindly email us at care@ajays.co.in

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General

Top 10 Pizza Places in Ahmedabad

Image of a delicious pizza loaded with cheese and toppings

Imagine this —  you’re holding a warm slice, taking a bite and that delicious cheese with all those flavours just hits all the right spots. Mouth-watering, isn’t it? Oh, but hold on —  You still need to find that perfect pizza spot.

Ahmedabad is full of pizza joints.  You have options for authentic Italian spots as well as places that serve pizzas with local twists. If you want to experiment with toppings – you got a pizza place for that as well.  And if you want to have pizzas while having a place to chill — that’s also possible. This city’s got it all.

But wait —- where to find all this? So, where do you go to satisfy that pizza craving? Right here, in this guide! We’ve found out the top pizza places in Ahmedabad, covering all the bases so you can find exactly what you’re looking for. By the end, you’ll know where to get the best pizza in Ahmedabad. 

Table of Contents

  1. Ajay’s Cafe
  2. Blue Oven
  3. Fozzie’s Pizza
  4. Sale & Pepe
  5. Little French House
  6. Oven Story
  7. Puffizza
  8. Tantissimo
  9. Octant’s Pizza
  10. Jashuben Old Pizza

Ajay's Cafe

Image of Ajay’s delicious cheesy pizza

If you’re looking for the best pizza in Ahmedabad — Ajay’s Cafe can be your go-to place. They serve delicious pizzas with that tempting melted cheese. Plus, you get to try so many flavours like Veg Delight Pizza, Paneer Chilli Pizza, Makhani Pizza and much more.

Plus, Ajay’s Cafe has mastered the art of creating the perfect neighbourhood hangout spot. The ambience here is incredibly welcoming – you’ll often find college students engrossed in conversations.

What sets Ajay’s apart is their diverse menu that goes beyond just pizzas. Their burger selection has gained quite a following and their classic cold coffee has become somewhat legendary among regulars. 

If you are here with your friends, order pizza and burger and get that ultimate Happy Wali Feeling!

Quick Facts

Detail Information
Cost for Two
₹150-200 (Approx)
Menu Options
Veg, Jain
Location
Multiple locations
Timings
10:00 AM - 1:00 AM (May vary depending on the location of the outlet)

What Makes It Special:

  • Vibrant, youth-friendly atmosphere
  • Perfect for long, relaxed hangouts
  • Diverse menu beyond pizzas
  • Multiple convenient locations
  • Consistently good quality
  • Quick and attentive service

Must-Try Items:

  • Paneer Chilli Pizza
  • Apna Burger
  • Classic Cold Coffee

Blue Oven

Blue Oven brings a sophisticated touch to Ahmedabad’s pizza scene with its carefully curated menu. When you’re in the mood to treat yourself to something special, Blue Oven delivers an exceptional pizza experience. This spot is ideal for anyone who loves loaded pizzas with extra layers of cheese and exotic toppings. The ambience leans towards modern casual, with comfortable seating and ambient lighting that creates a pleasant dining atmosphere.

Quick Facts:

Detail Information
Cost for Two
₹600-800 (Approx)
Menu Options
Veg
Location
Multiple locations
Timings
11:00 AM - 11:00 PM

What Makes It Special:

  • Premium ingredients
  • Elegant dining atmosphere
  • Perfect for special occasions

Fozzie's Pizza

Fozzie’s Pizza offers unconventional pizza combinations that challenge traditional expectations. Their experimental approach to toppings has resulted in some interesting flavour combinations like french fries on pizzas. Some combinations work surprisingly well, while others might be an acquired taste. If you are a foodie who loves such experiments — you should visit this place. Their interior is also decent. It reflects their creative approach, with modern artwork and contemporary furnishings creating an upbeat atmosphere.

Quick Facts:

Detail Information
Cost for Two
₹800-1200
Menu Options
Veg, Non-Veg
Location
Bodakdev
Timings
11:30 AM - 3:00 PM, 4:30 PM - 11:00 PM

What Makes It Special:

  • Unique topping combinations
  • Elegant ambience
  • Instagram-worthy presentations
  • Great for experimental food lovers

Sale & Pepe

Sale & Pepe brings Neapolitan pizza-making traditions. The pizzas are made fresh, with toppings that range from classic to gourmet. Also, the restaurant’s open kitchen concept allows you to observe the pizza-making process. You can actually see the dough preparation and your pizza going into that big oven in front of you. This place also has a chic ambience, making it perfect for date nights or a cosy meal with friends. However, it’s slightly on the pricier side, so consider that as well.

Quick Facts:

Detail Information
Cost for Two
₹1400-1600 (Approx)
Menu Options
Veg
Location
Thaltej, Manekbaug
Timings
12:00 PM - 10:45 PM

What Makes It Special:

  • Authentic Italian pizzas
  • Variety of Italian dishes
  • Open kitchen concept
  • Chic ambience

Little French House

Despite its name suggesting French cuisine, Little French House has made its mark with Chicago-style deep-dish pizzas in Ahmedabad. If you haven’t heard about Chicago-style pizzas, think of them as pizzas you can really dig into—thick, cheesy, and super filling. Their interior design combines rustic elements with modern touches, creating an atmosphere that works for both casual dining and special occasions.

Quick Facts:

Detail Information
Cost for Two
₹1,200-1,500 (Approx)
Menu Options
Veg, Jain
Location
Navrangpura
Timings
8:00 AM - 11:00 PM

What Makes It Special:

  • Beautiful seating
  • Perfect for date nights
  • Chicago-style deep-dish pizza

Oven Story

Oven Story serves up classic, satisfying pizzas, but with a unique twist—they come in a distinctive hexagonal box! With frequent deals and discounts, Oven Story is a fantastic choice for a takeaway, especially when you’ve got friends over and need something delicious. Their menu consists of familiar favourites catering to traditional pizza enthusiasts.

Quick Facts:

Detail Information
Cost for Two
₹400-600
Menu Options
Veg, Non-Veg
Location
Multiple outlets
Timings
9:00 AM - 1:00 AM

What Makes It Special:

  • Regular promotional offers
  • Customisable options

Puffizza

Puffizza offers an interesting twist on traditional pizza by incorporating elements of puff into its base. This fusion approach creates a distinctly different texture profile that sets them apart from conventional pizzerias. Their experimental nature extends to their toppings, which often blend Indian and Italian flavours. If you love fusion food, you should definitely visit Puffizza. The venue maintains a casual atmosphere with simple, functional décor and ambience.

Quick Facts:

Detail Information
Cost for Two
₹600-800
Menu Options
Veg, Jain
Location
Multiple locations
Timings
5:00 PM - 12:00 PM

What Makes It Special:

  • Unique puff base
  • Fusion of Indian and Italian flavours
  • Perfect for those who want to try something different

Tantissimo

Tantissimo is an authentic Italian restaurant that goes beyond just pizza. While their pizzas are definitely worth trying, this place is famous for serving a variety of genuine Italian dishes that transport you straight to Italy. The restaurant attempts to create an authentic Italian dining experience with its ingredient selection and preparation techniques. The dining space offers a relatively peaceful atmosphere, making it suitable for those seeking a quieter meal. They also have an open kitchen concept that allows you to see your pizzas being made. If you’re craving real Italian flavours and a peaceful atmosphere, Tantissimo is the spot for you.

Quick Facts:

Detail Information
Cost for Two
₹800-1,200
Menu Options
Veg
Location
Ambli
Timings
12:00 PM - 2:30 PM, 7:00 PM - 11:00 PM

What Makes It Special:

  • Authentic wood-fired oven
  • Italian ingredients
  • Peaceful ambience
  • Open kitchen concept

Octant’s Pizza

Octant’s Pizza is a casual pizzeria focusing on familiar flavours and conventional toppings. You might like Octant’s Pizza if you don’t care about authentic pizzas and prefer regular pizzas. Their approach to pizza-making stays within comfortable territory, offering standard variations that cater to local preferences. The dining area provides basic comfortable seating with minimal frills. Service is generally prompt, though the experience remains firmly in the casual dining category.

Quick Facts:

Detail Information
Cost for Two
₹400-600
Menu Options
Veg, Jain
Location
Multiple locations
Timings
11:00 AM - 4:00 PM, 6:00 PM - 11:00 PM

What Makes it Special :

  • Variety of dishes
  • Unlimited meal option
  • Decent ambiance

Jashuben Old Pizza

2023-12-19

There’s something magical about Jasuben’s Pizza that keeps Ahmedabadis coming back for more. Their classic Indian-style pizzas live rent-free in many people’s hearts. If you’re looking for a pizza that tastes just like it was made in your kitchen, Jasuben is the spot. Be prepared for a down-to-earth experience—your pizza will be served on a paper plate and there’s no seating area here. It’s not your typical date spot unless your partner is a true foodie.

Quick Facts:

Detail Information
Cost for Two
₹400-500 (Approx)
Menu Options
Veg, Jain
Location
Ambawadi, Vastrapur, Satellite
Timings
11:00 AM - 4:00 PM, 6:00 PM - 11:00 PM

What Makes It Special:

  • Gujarati-style pizza
  • Legendary status among locals
  • Perfect for takeaway

Final Thoughts

Ahmedabad’s pizza spots offer something for every taste, from Italian classics to unique fusion flavours. But Ajay’s Pizza offers both great taste and an unbeatable vibe. Ajay’s Cafe goes beyond just serving good pizza. It’s a space where you can chill, catch up with friends or even get some study time in while munching on delicious food.

And you can try other things on the menu like french fries, burgers, cold coffee too. Plus, with Ajay’s consistency across all outlets, you’ll always get the same delicious pizza and welcoming atmosphere, no matter which location you visit. Visit Ajay’s cafe today for a happy wali feeling! For more info please visit – www.ajays.co.in

Disclaimer: This blog aims to provide information on the Top 10 pizza places in Ahmedabad and the data points used are sourced from external sources. We do not claim ownership of this data and encourage readers to verify details independently for accuracy and updates.

Categories
General

How to avoid Ghosting and Situationships?

man in a suit and 2 women in saree are standing beside each other while the man is looking at one woman while ignoring the other.

Picture this – You’ve moved on and are ready to meet someone new. You go on a date with a really pretty girl who is sweet, funny and a little sassy. While you sit across from her, you start dreaming about a future together. But after the date, you get home and realise she has ghosted you.

She seemed nice, laughed at all your jokes and seemed to have a good time. So, what went wrong? Before we look at the tips that can help you avoid getting ghosted and stuck in situationships, let’s take a moment to understand what these terms mean.

Table of Contents

  1. What is a Situationship?
  2. What is Ghosting?
  3. Recognising the red flags
  4. Avoiding situationships like bad food
  5. How to keep it casual (but not too casual)
  6. Flirt with the second prettiest person in the group
  7. Avoid being the love guru
  8. Don’t act too desperate
  9. Avoid being controlling or possessive
  10. The ultimate cure for ghosting – take them to Ajay’s
  11. Vibe check: getting that happy wali feeling
  12. Conclusion

What’s a Situationship?

Picture this: you’re at the movies, excited to watch a great film. You buy your ticket and grab a good seat, but when the movie starts, it’s just the previews playing over and over. You’re stuck waiting for the main show, but it never comes. That’s what a situationship feels like—you’re involved in something that seems fun, but it doesn’t give you what you really want. It’s like getting a small sample of a delicious dish but never getting the full meal. If you’re feeling stuck in this situation, it might be time to either ask for what you want or find a better movie!

What’s Ghosting?

Ghosting is when someone suddenly disappears from your life, leaving you confused about what happened. It’s like being in a scary movie where the lights go out and suddenly, the main character is gone. One minute, you’re chatting like good friends and the next, they’ve vanished without a word. You’re left staring at your phone, trying to figure out what went wrong. Ghosting can feel like a silly trick, but it’s a reminder that not everyone you meet is in it for the long run. So, if someone ghosts you, don’t worry—there are plenty of other people out there.

Now that we’ve defined these terms, let’s explore our list of tips to help you navigate the dating landscape more successfully and avoid these frustrating experiences!

1. Recognising the red flags

Red flag

When dating, it’s essential to pay attention to the red flags that can signal trouble down the line. If your date takes ages to respond to your messages or seems disinterested in your conversations, that’s a big warning sign. Some loud and clear red flags can be: anyone who doesn’t appreciate the iconic charm of “Tees Maar Khan” clearly lacks a sense of humour! Not to mention, if they don’t enjoy eating at Ajay’s, where the best cold coffee is served, you might want to reconsider.

2. Avoiding situationships like bad food

Getting into a relationship should feel as good as enjoying your favourite meal, but sometimes we end up making choices that leave us disappointed. It’s like paying full price for half a burger—you’re all in, enjoying every moment, but you only get a little bit of what you wanted. Just like choosing a bad dish, getting into a situationship can leave you feeling empty and frustrated. To avoid this, be clear about what you want and look for someone who is on the same page. Picking a good relationship is like choosing Ajay’s Café—where every meal is satisfying, making sure you get what you really want. Don’t settle for less; your heart deserves a full meal, not just a snack!

3. How to keep It casual (but not too casual)

Bethne ka tareeka casual hai meme on bassi's interview

Keeping things casual in dating can be tricky. You want to flirt but not cross the line into full-on relationship mode. Flirty texts can easily turn cringe-worthy—like when you send a “You must be a magician because whenever I look at you, everyone else disappears” and get a “LOL, thanks?” in response. Yikes! Who wants that? It’s all about balance. Keeping it light and fun is key, but don’t let it get too friendly. After a failed date or awkward moment, treat yourself to a refreshing sip of the best cold coffee you’ve ever had and let the rich flavours lift your spirits.. That delicious experience can lift your spirits and help you forget any dating accidents, reminding you that the right vibe is just around the corner!

4. Flirt with the second prettiest person in the group

Three people enjoing Sitituation seep

When it comes to dating, trying something different can really help. Flirting with the second prettiest person in the group can take a lot of pressure off. You’re not competing for the top spot, so everything feels more relaxed. Plus, they might enjoy the attention even more than the main star! Imagine how nice it feels to be noticed: they might think, “Wow, someone actually sees me!” This can lead to more real connections and reduce the chances of being ghosted or facing those awkward moments. So next time you’re out, don’t just go for the best-looking—give the second prettiest a shot and see what happens!

5. Avoid being the Love Guru

salman khan partner moview famose meme templete

We all know that one friend who acts like a relationship expert but can’t get a single date for themselves. They’re always ready to give you advice on how to win hearts while their own love life is a mess. It’s like they’re running a masterclass on bike riding while still trying to figure out how to stay upright without supporting wheels! Instead of doing something about their own dating life, they’re busy giving others tips like they’re the Certified Love Guru. Newsflash: it’s way more productive to focus on your own love life than to play the “fixer” for everyone else. After all, who wants to be the person giving love advice while still waiting for their own romantic plot twist?

6. Don't act too desperate

It’s important to show interest without coming across as desperate. Constantly texting or trying too hard to impress can push people away. Instead, take it easy—let things flow naturally. Think of it like waiting for your order at Ajay’s Café: good things come to those who wait! Just as you wouldn’t rush the chef for the best pizza you’ve ever had, don’t rush your date either. Stay cool and let the connection build over time.

7. Avoid being controlling or possessive

shahid Kapoor' kabir singh movies Scene

No one likes feeling controlled or restricted and being too possessive can quickly increase your chances of getting ghosted. Constantly checking in, trying to manage every small detail or not giving your date enough space can push them away for good. It’s important to let things flow naturally and trust the process. A relaxed and trusting vibe will keep things comfortable, reducing the risk of being ghosted forever.

8. The ultimate cure for ghosting - take them to Ajay’s

Taking someone to Ajay’s Café is like hitting the jackpot in the dating game! The cosy vibe and inviting atmosphere create the perfect setting for meaningful conversations, helping you connect on a deeper level. Plus, with the best cold coffee in town, you’re not just treating your date to a delicious drink but also setting the mood for fun and laughter. When you get both the tasty food and that Happy Wali Feeling, it’s hard for anyone to ghost you. After all, who would want to disappear after sharing great moments over such good food? Ajay’s Café makes sure your date feels special and engaged, leaving no room for awkward silences or disappearing acts!

9. Vibe Check: Getting that Happy Wali Feeling

Before diving into anything serious, it’s crucial to vibe-check the person you’re dating. If their energy doesn’t match yours, you could be setting yourself up for disappointment, like ordering your favourite dish only to find it’s missing all the good stuff! You want someone who gets your humour, shares similar values and makes you feel that “Happy Wali Feeling” with every conversation. When your vibes align, the chances of getting ghosted or trapped in a situationship drop. The right connection should feel natural and leave you feeling satisfied, not questioning where things are headed.

Conclusion

When it comes to dealing with ghosting, why waste your tears when you can binge on the best cold coffee and pizza? Seriously, nothing lifts your spirits like diving into a cheesy slice while laughing with friends. The joy of sharing delicious food beats any questionable romantic choices you might feel like making right now. So, ditch the heartache, grab a friend (or three) and take them to Ajay’s Café! Trust me, you’ll be way happier with a burger in hand than crying over a ghoster

Categories
cold coffee

Cold Coffee vs Hot Coffee – Which One Is Better?

a concept image of a cold coffee and a hot coffee placed next to each other

It is estimated that some 2.25 billion cups of coffee are consumed every day around the world. But how is it consumed, varies from country to country – it could be as the strong and black Americano in New York, a frothy copper tumbler of Filter Kaapi in Chennai, to a tall glass of Vietnamese Cold Brew in Hanoi.

But… Do you like it hot or cold? That is the coffee question. It’s like choosing between a cosy blanket and a refreshing dip on a hot day. While we all love a good cuppa, there’s a clear divide between those who prefer their coffee piping hot and those who can’t get enough of the chilled goodness.


As true coffee lovers, we at Ajay’s Cafe are here to settle the debate once and for all. So, grab your favourite mug and let’s sit ringside on this rivalry of cold coffee vs hot coffee.

Table of Contents

  1. Round 1: Convenience and Portability
  2. Round 2: Social Dynamics and Hangouts
  3. Round 3: Taste and Versatility
  4. Round 4: Safety and Spills
  5. Where do I get the best cold coffee in India?
  6. Conclusion

Round 1: Convenience and Portability

Cold Coffee: The On-the-Go Champion

Let’s face it, life can get pretty hectic. Whether you’re rushing to work, grabbing lunch with a friend or simply enjoying a leisurely stroll, you need a beverage that can keep up with your fast-paced lifestyle. That’s where cold coffee comes in. Its convenient packaging and portability make it the perfect companion for any adventure. No more worrying about spills or finding a microwave to warm up your drink. Just grab your favourite classic cold coffee and hit the road.

Hot Coffee: A Stationary Experience

While hot coffee has its charm, it’s definitely more of a stationary experience. You need a mug, a saucer, and a comfortable spot to enjoy it. It’s great for relaxing at home or enjoying a leisurely breakfast, or even curling up on the couch with your favourite show. However, it’s not the most practical choice for those who are always on the go.

Round 2: Social Dynamics and Hangouts

Cold Coffee: The Social Lubricant

Cold coffee is more than just a beverage; it’s a social lubricant. Whether you’re hanging out with friends, meeting up with colleagues or simply enjoying a solo outing, cold coffee is the perfect companion. It’s easy to share, it’s refreshing and it’s a great way to break the ice. From post-college hangouts to after-work drinks, Ajay’s cold coffee is the ultimate social beverage.

Hot Coffee: A More Intimate Experience

While hot coffee can be enjoyed in a social setting, it often creates a more intimate atmosphere. The act of sharing a cup of hot coffee can be a bonding experience, fostering a sense of connection and camaraderie. It’s a cosy beverage that invites you to slow down and savour the moment. Whether you’re curled up on the couch with a good book or enjoying a quiet morning with a loved one, hot coffee can create a sense of warmth and comfort.

In social settings, hot coffee can be a conversation starter, a way to break the ice, or simply a shared experience that brings people together. It can be a symbol of hospitality and a gesture of friendship. While cold coffee offers convenience and portability, hot coffee provides a more thoughtful and intentional experience.

Round 3: Taste and Versatility

Cold Coffee: A Flavourful All-Rounder

When it comes to taste, cold coffee offers a world of possibilities. From the classic cold brew to the indulgent Irish cold coffee, there are cold coffee types to suit every palate. And let’s not forget the endless customisation options. Add a splash of milk, a dash of syrup or a scoop of ice cream to create your perfect cold coffee concoction.

Hot Coffee: A Classic Choice

While hot coffee may not offer the same level of versatility as cold coffee, it’s still a classic choice for many. Whether you prefer a strong Americano, a creamy cappuccino or a decadent mocha, there’s a hot coffee drink to satisfy your cravings.

Round 4: Safety and Spills

Cold Coffee: No Burns, No Worries

One of the biggest advantages of getting cold coffee is its safety. No more worrying about scalding your tongue or burning your hands. It’s the perfect drink for enjoying on a hot day without the risk of any unwanted accidents.

Hot Coffee: A Cautionary Tale

We all love a good cup of hot coffee, but let’s be honest, it can be a bit of a hazard. One wrong move and you could end up with a nasty burn. It’s always a good idea to exercise caution when handling hot beverages, but sometimes accidents happen. Cold coffee, on the other hand, is a much safer option.

Where do I get the best cold coffee in India?

Cold Coffee at Ajay's

There are tens and thousands of cafes and restaurants in almost every major city in India. And each one of them claims to serve the best cold coffee. But the one place which stands out, with a loyal following among coffee lovers is Ajay’s Cafe in Gujarat. Ask anyone and they will swear by their Classic Cold Coffee, the Irish Cold Coffee and Hazelnut Cold Coffee. Plus, the sheer pace at which these cold coffees are served is what makes people keep coming back for seconds and thirds too. So far, they’ve almost served over 2.12 crore cups of super-chilled and creamy cold coffees along with countless burgers and pizza slices. Pair your cold coffee with one of their amazing burgers, pizzas or fries for a truly satisfying fast-food experience. Ajay’s Cafe is a must-visit for any coffee lover in India.

Conclusion: The Verdict

So, which coffee reigns supreme? Cold coffee vs hot coffee? While both have their own unique charms, it’s clear that cold coffee has emerged as the ultimate winner in this showdown. Its convenience, versatility and safety make it the perfect choice for today’s fast-paced lifestyle. So, the next time you’re craving a coffee fix, don’t hesitate to reach for a cold one. You won’t be disappointed.

Categories
Fast Food Franchise Franchise Opportunity

8 Common Fast Food Franchise Myths

A vector showing franchise outlets spread across different locations

In today’s day and age, where more and more people aspire to become business owners, starting from scratch can feel a little overwhelming. That’s why fast food franchises present an exciting and accessible opportunity. With a franchise, you get the advantage of a proven business model, strong brand recognition as well as a support system that sets you up for success. It’s an ideal way for first-time entrepreneurs to step into the world of business with much-needed confidence, knowing they have the tools and guidance to thrive. If you’re ready to take control of your future and run a business, a franchise might just be the perfect start! 

In this blog, we’ll debunk common myths about franchising, showing you how it can be a smart and manageable option for aspiring entrepreneurs.

Table of Contents

  1. Myth #1: Fast food franchises have huge startup costs
  2. Myth #2: You have no control over your franchise
  3. Myth #3: Franchises have limited growth potential
  4. Myth #4: Franchise success is instant
  5. Myth #5: All fast food franchises are the same
  6. Myth #6: You need experience in the food industry
  7. Myth #7: Franchises are risk-free
  8. Myth #8: Franchise owners have no work-life balance
  9. Unlocking Your Franchise Potential with Ajay’s Café​
  10. Concluding Thoughts

Myth#1 Fast food franchises have huge startup costs

Reality: Not all franchises require massive investments

Starting a franchise does not always come with the burden of a massive investment. There are multiple franchise options wherein the business owner can opt for affordable payment options and low initial investments. These flexible pricing options allow individuals to embark on their entrepreneurial journey without the need to accumulate a significant amount of capital upfront. By choosing a franchise that aligns with their financial capabilities, aspiring business owners can confidently take the first step towards building their own successful venture.

Myth#2 You have no control over your franchise

Reality: While franchises have guidelines, you maintain control over your day-to-day operations

While it is true that franchises have certain guidelines, they don’t exactly hinder the day-to-day operations of an outlet. The perception that franchisees lack autonomy often stems from a misunderstanding of how franchise systems work. Additionally, the guidelines provided across franchises are largely aimed at maintaining overall uniformity throughout various outlets. The latter is done to ensure that a certain recognisable brand image and quality standard is maintained that customers can trust.

At franchises like Ajay’s Cafe, these guidelines of operation have been carefully crafted to support business owners to thrive within the established framework. While certain support and direction is provided, franchisees always get the flexibility to tailor their operations to meet the unique needs of their local market.

Myth#3 Franchises have limited growth potential

Reality: Many franchise owners expand by opening multiple locations

Contrary to popular belief, franchises do not have limited growth potential. Many of our Ajay’s Café franchise owners have explored growth opportunities and thrived at their first location, successfully expanding across different areas. By acting on the right market opportunities, they have demonstrated the potential for significant expansion.

Successful franchise systems are designed to encourage growth and scalability. At Ajay’s Café, we celebrate and support our food franchise opportunities, empowering franchisees to replicate their success across various locations, making it one of the best food franchise systems.

Myth#4: Franchise success is instant

Reality: Success is never an overnight business

Many people think that owning a franchise leads to quick success, but that’s not usually the case. Building a successful franchise takes time, hard work and patience. The growth potential for a franchise owner is huge, but it doesn’t happen overnight. For example, a franchise owner in India can earn about ₹40,000 per month, which is an average estimate. With the right training and ongoing support from the franchisor, owners can slowly improve their business and marketing strategies. Once they have a steady group of loyal customers and better profits, they can expand and open more outlets.

Myth#5 All fast food franchises are the same

Reality: Not all fast food franchises offer the same quality or business model

Consider two fast food restaurants that both serve burgers. While they may have similar menus, the speed and efficiency of their service can vary a lot. One franchise might have a smooth ordering system and a well-trained staff, ensuring customers receive their meals quickly and accurately. In contrast, another franchise may struggle with long wait times and inconsistent service, leaving customers frustrated.

Similarly, in the franchise world, the underlying business model may be the same, but the way each franchise serves its customers—through unique branding, exceptional service and attention to the overall dining experience—can vary significantly. This difference in presentation and service can make all the difference in customer satisfaction and business success.

Myth#6 You need experience in the food industry

Reality: Most franchises provide training and support

Many aspiring franchise owners worry that a lack of experience in the food industry will hinder their success. However, most franchises, including Ajay’s Café, a popular QSR franchise in India, provide comprehensive training and support to ensure that the franchisees can thrive, regardless of their background. Our extensive training program covers everything from operational procedures to customer service skills, empowering new franchise owners with the knowledge and tools they need to succeed. By offering ongoing guidance and resources, Ajay’s Café helps franchisees build confidence in their abilities and effectively manage their outlets, proving that prior experience is not a prerequisite for success. 

Myth#7 Franchises are risk-free

Reality: Like any business, franchises come with risks, but with strong support, these risks are greatly reduced.

While it’s true that franchises carry some risks, Ajay’s Café stands out as a leading burger franchise by not only recognising these risks but actively working to minimise them. Our robust support systems are designed to empower franchisees every step of the way, from tailored marketing strategies to hands-on operational guidance. We don’t just provide advice—we walk alongside our franchisees, offering the tools and insights needed to tackle challenges head-on. With Ajay’s, you’re not alone. By turning potential risks into opportunities for innovation and growth, we help you build a profitable business with confidence.

Myth#8 Franchise owners have no work-life balance

Reality: Franchising offers flexibility and proper management can lead to a healthy balance

A prevalent myth is that owning a franchise leads to a lack of work-life balance, but this isn’t necessarily true. Franchising offers flexibility and at Ajay’s Café, we provide the right food franchise opportunities for owners to maintain a work-life balance. At a fast food business like Ajay’s Café, we understand the importance of this balance and strive to support our franchisees with operational tools and resources that lighten their workload. Our systems streamline processes, allowing franchise owners to focus on growing their business while still enjoying time for themselves and their families. This holistic approach fosters not just successful business operations but also a fulfilling personal life for our franchisees.

Unlocking Your Franchise Potential with Ajay's Café​

Image of new Ajay’s cafe franchise opening in rajkot.

Breaking into the fast food franchise world can seem daunting, but the right guidance and support can make all the difference. At Ajay’s Café, with over 160 outlets in 42 cities, we combine a commitment to quality with a dynamic, hands-on approach that ensures franchisees are set up for success. With an emphasis on consistent taste, value-driven food and hygienic practices, Ajay’s offers a franchise model built on trust, dedication and support. As we continue our mission to make good food accessible to all, we invite budding entrepreneurs to join us on this exciting journey.

Some concluding thoughts​

In conclusion, we’ve debunked several myths surrounding the world of franchising, from misconceptions about quality and experience to the notion of risk and work-life balance. Ajay’s Café stands out as a leading QSR franchise in India, offering unique advantages and robust support to help franchisees thrive. If you’re curious about the potential of owning an Ajay’s Café franchise, we encourage you to explore our food franchise opportunities and reach out to learn more about how you can embark on a rewarding entrepreneurial journey with us.

Categories
Fast Food Franchise

Cold Coffee Recipe – Ajay’s Way

Coffee shop
Ajay's cold Coffee At Its Best

We Indians have always had a knack for cooling ourselves down with delicious beverages. From lassi to nimbu pani, we’ve been masters of the refreshment game for centuries. Cold coffee, though? That’s a relatively new player in our list of beverages. But like any good idea, it didn’t stay hidden for long. We Indians, with our incredible ability to make anything our own, took this Western import and gave it a desi twist.

At Ajay’s Cafe, we swear by the cold coffee as the perfect accompaniment to a delicious Schezwan Burger or a Paneer Makhani Pizza. It’s not just a drink; it’s a creamy, flavourful experience that’ll make your taste buds do a happy dance. The cold coffee has now become the talk of the town, winning hearts faster than you can say “One more, please!” In this blog post, we’re going to let you in the not-so-secret but classic way to make the best cold coffee in India.

Table of Contents

  1. The Popularity of Cold Coffee
  2. A classy recipe for cold coffee
  3. Tips for the Perfect Cold Coffee
  4. Ajay’s Cafe: More Than Just Coffee
  5. Concluding Thoughts

The Popularity of Cold Coffee

Cold coffee has taken the world by storm and has become a staple for every coffee lover and occasional coffee drinker. Crowned as a refreshing pick-me-up at noon in a scorching summer day, cold coffee has won a special mention in everybody’s heart.

Its popularity grew even more with the influence of American TV series and movies. Iconic shows like “Friends” featured Central Perk, where the pilot episode began in the coffee house and in “Gilmore Girls,” Lorelai famously showcased her love for coffee.

After America, the popularity of cold coffee can be gauged across several media in India too. From Bollywood to OTT series cold coffee references are everywhere. Cold Coffee is exactly how “Humpty” impressed “Kavya” in the movie ‘Humpty Sharma Ki Dulhaniya”

Also, Remember cold coffee is the reason “Dimple” met “Rishi” in the popular show “Mismatched”, we bet if it was Ajay’s coffee she would not have had the heart to throw it like that.

A classy recipe for cold coffee

When we talk about the best cold coffee in India, Ajay’s Cafe stands out for several reasons. Our commitment to quality and the classic recipe we use has made our cold coffee a favourite.

Now let us share a classy recipe for a cold coffee that is just the right blend. It’s a classic mix where each ingredient plays a critical role in making it worth every sip.

Coffee: The Bold Base

First, we have coffee, the bold base of our recipe. It provides strength and depth, setting the stage for everything else. Without coffee, we’d be left with a drink lacking the rich and invigorating flavour that wakes up the senses.

Sugar: The Sweetener

Next, we add sugar, our sweetener. This brings just the right amount of sweetness to counterbalance the coffee’s intensity. It makes the beverage truly enjoyable to sip and savour.

Milk: The Creamy Companion

Now for milk: the creamy companion that holds everything together. Smooth in texture, milk makes the drink rich and velvety, binding satisfaction into every pour. It softens the flavours to give a rounded taste that is refreshing.

Ice: The Chill Factor

And what is cold coffee without ice? The ice adds the much-needed chill to the drink, keeping it cool and refreshing. It brings lightness to the mix, making every sip invigorating, like a breeze on a sweltering summer day.

Blend: The Magic

When blending, just think of bringing everything together in perfect harmony. This is where all magic happens! Combine all the ingredients and you will get a delightful fusion that turns everything into a refreshing drink sure to get you in a better mood.

friends-chandler

Secret Ingredient: Love

Finally, the secret ingredient: love. That is what is in every great drink and holds all of it together. It is the love that makes every sip warm and full of joy, a real treat for the senses.

There you go! With the boldness of coffee, sweetness of sugar, creaminess from milk, ice for a chilled element and of course, a secret ingredient—pinch of love—your cold coffee is sure to be something refreshing. And if you aint getting it right, enjoy a perfect and classy cold coffee at your nearest Ajay’s cafe.

Tips for the Perfect Cold Coffee

Making the perfect cold coffee at home can be an art. Here are a few tips to help you get it just right:

Quality Ingredients: Use the best quality coffee powder and milk you can find. This can make a significant difference in the flavour of your coffee.

Sweetness Level: Adjust the sugar according to your taste. Some prefer their cold coffee to be sweeter, while others might like a more robust coffee flavour.

Blending Time: Blend for just the right amount of time to achieve a frothy and creamy texture. Over-blending can make the coffee too thin while under-blending might leave chunks of ice.

Ajay's Cafe: More Than Just Coffee

At Ajay’s Cafe, we believe that once in a while, a little change may just be what you need. That’s why we have two intriguing options in our range of classic cold coffees.

First, there is Hazelnut cold coffee. A smooth nutty flavour feels like a warm, cozy jumper on a cold day. It’s like your favourite coffee got hugged by a hazelnut tree.

Then if you’re looking for something a little fancier, then give our Irish Classy Cold Coffee a try. With a rich, velvety taste and a hint of that Irish charm, this one goes down just right when you need to feel a hint of class.

So, whether it is about changing up in flavours or wanting to try something new, these options are here to keep your coffee game going!

Concluding Thoughts

And there you have it, your ultimate guide to enjoying cold coffee and why Ajay’s Cafe is the perfect spot for your next caffeine fix! With our classic cold coffee and exciting flavours like Hazelnut and Irish Classy, there’s something to delight every coffee lover. Remember, life’s too short for boring beverages, so why not treat yourself to something special like Ajay’s coffee? Swing by Ajay’s Cafe and let us serve you ‘happYness in a cup today, The Y is you for us!

Categories
Fast Food Franchise

How to speak to Genz | Genz Slang 101

A group of Indian youngsters trying to eat a pizza at a cafe

As the delicious aroma of coffee and mouth-watering burgers filled Ajay’s Cafe, a group of Gen Z friends were chatting and one of them said ‘This coffee SLAPS!’.

Initially, it was confusing for us to understand. Did they mean the coffee had fallen on their face? And before we could figure it out, another friend said, ‘The spice in this Schezwan burger is LIT, bro!’ We were confused again. Was the burger on fire!? Later, by closely observing their expressions, we realised they were actually praising Ajay’s Cafe for having the best burgers and coffee they’ve ever tasted. This moment highlighted how Gen Z has their own fun and quirky way of talking, almost like a secret language.

This intrigued our curiosity about GenZ slang. And we realised that understanding their slang could help not only us but also you all connect better with younger people. So, here’s a fun little guide to some of the cool expressions Gen Z are using today.

Table of Contents

  1. Decoding Gen Z Slang
  2. The journey from being Noob to Pro
  3. Slang and Food: the Ship
  4. Concluding Thoughts

Decoding Gen Z Slang

At Ajay’s Cafe, we’ve become quite the experts in understanding the colourful language of today’s youth by listening to their conversations. Let’s break down some of the lingo that had us scratching our heads.

First up, when someone says ‘this coffee SLAPS,’ they’re not talking about a caffeine-induced face slap. No, it’s actually high praise! ‘Slaps’ means it’s absolutely fantastic, like when you find that perfect blend of coffee that makes you want to shout from the rooftops. So, when you hear this, just smile and know you’re brewing some top-notch stuff.

Next, let’s tackle LIT. Now, unless you’re actually setting the Schezwan burger on fire (which, let’s be honest, we wouldn’t recommend), ‘lit’ is another way to say something is exceptionally good or exciting. If your burger is ‘lit,’ it means it’s bursting with flavour and absolutely awesome. Just imagine it like a fireworks display in your mouth, minus the actual fireworks.

So, this is how this secret language of GenZ slang works. The meaning of the words is not literal, but there is always a hidden meaning behind it. Now that you know how GenZ slang works, let us take you on a journey to master this skill by making you familiar with some famous GenZ slang.

Journey from being Noob to Pro

Let’s start this epic journey from being a complete noob to a pro in Gen Z slang. Picture it like a quest at Ajay’s Cafe, where understanding the language of the GenZ generation is your ultimate goal. Ready?

Noob

First up, you’ve got the ‘noob’. Noob is someone who is just a beginner at anything and has no experience. That’s you at the start of this slang journey, just getting your feet wet and figuring out what all these terms mean. Think of it like someone who’s never tried our pizza menu before and is still discovering how amazing it is.

Broke

Next, let’s talk about ‘broke’. Remember when Baburao said ‘idhar zeher khane ke paise nahi hai’ that is exactly what being ‘broke’ means. It’s a slang term for someone who’s low on cash.

Simp

Now, onto ‘simp’. No, it’s not short for simple. A ‘simp’ is someone who goes a bit overboard trying to impress someone they like. Picture someone who’s always asking for extra ketchup just to impress their date, classic simp behaviour!

Drip

Moving on to ‘drip’. This term is all about swag related to your dressing sense. If someone says your friend has ‘drip,’ they’re complimenting their cool, trendy look. So if you have a style that can impress everyone then you have got the ‘drip’!

Slay

If someone says you’re ‘slaying’, it’s a huge compliment. It means you’re doing something exceptionally well. For example, if you overhear someone saying that the cold coffee menu at Ajay’s cafe is slaying, that means we serve the cold coffee you can have!

W (Win)

A ‘W’ stands for a win or success. If our new cold coffee burger gets rave reviews, that’s a big W for Ajay’s Cafe. It’s like scoring a goal in the food world, cheers all around!

No Cap

‘No cap’ means no lie or being completely honest. If we say our burger is the best in town, we’re saying it with no cap, absolutely true and no exaggeration.

Shipping

In Gen Z slang, ‘shipping’ means rooting for a particular pairing or relationship. Imagine you’re a huge fan of our coffee and burger combo, so much so that you think they’re the perfect match. You’re basically ‘shipping’, them as the ultimate cafe duo. It’s like cheering for the perfect pairing to come together!

GOAT

Finally, we reach ‘GOAT’, which stands for ‘Greatest Of All Time’. If someone describes Ajay’s Cafe as the GOAT, it means we’re the best at what we do, serving up the best burgers and coffee around.

Pro

And now, the ultimate goal, becoming a pro. This is when you’ve mastered the slang and can use it effortlessly. You’re not just throwing around terms; you’re genuinely fluent in Gen Z speak. At this level, you know when to say something is ‘lit’ when to drop a ‘W’ and how to appreciate the ‘GOAT’ status of your favourite cafe.

Now that you have GOATed this game, we know that you can score a ten on ten in a quiz for GenZ slang, NO CAP!

Slang and Food: the Ship

Let’s feast on some Gen Z slang that are related to food! For GenZs at Ajay’s Cafe, food and slang are a perfect match, so let’s explore these expressions and see how they spice up our everyday chatter.

Grub

‘Grub’ is just a fun way to say food. So, when your mates say they’re heading to Ajay’s Cafe for some ‘grub’, they’re simply talking about getting a good meal. It’s like calling our burgers and pizzas the ultimate ‘grub’, delicious and satisfying!

Spill the Tea

When someone asks you to ‘spill the tea’ you don’t actually have to spill the tea on them! ‘Spill the tea’, means to share the latest gossip or juicy details. Imagine you and your friends chatting about your classmate’s breakup. That is exactly what spilling the tea means!

Chow

‘Chow’ is simply another term for eating. When someone says they’re ready to ‘chow down’, they’re just eager to dig into a hearty meal. So if you’re at Ajay’s Cafe, get ready to ‘chow’ on some of the best burgers and coffee around.

Salty

When someone’s described as ‘salty’, it doesn’t mean they’re extra seasoned with sea salt. Instead, it means they’re a bit annoyed or bitter about something. Picture someone who didn’t get the last slice of our Margherita pizza and is grumbling about it—yep, they’re feeling ‘salty’.

Concluding Thoughts

So, there you have it! We’ve travelled through the fun and quirky world of Gen Z slang together. From understanding why coffee ‘slaps’ to recognising when someone’s being a bit ‘salty’, we’re now well-equipped to chat with the younger crowd like ‘pros’.

At Ajay’s Cafe, we’ve enjoyed every moment of this GenZ adventure. So, Next time you hear someone saying our burgers are ‘lit’ or our cafe is the ‘GOAT’, you’ll know exactly what they mean and you can join in on the fun.

Remember, language evolves and so do we. Keep your ears open, your hearts curious and your taste buds ready for the best ‘grub’ in town at Ajay’s Cafe.

Categories
Fast Food Franchise

Most Profitable Food Franchise in India

animated image of people ordering and eating in a fast food restaurant

India’s quick-service restaurant (QSR) market is projected to grow at an annual rate of around 23% between FY21 and FY25. In FY20, the overall food services market was valued at ₹4,236 billion, with organised QSRs making up ₹348 billion of that. The growth in this area will be led by QSR chains, which made up 54% of the market in FY20. According to Edelweiss, this figure is expected to reach 64% by FY25. The fast food franchise business is growing in India, with a lot of people opting for this route instead of starting a new venture from scratch. Launching a new business can be quite a hassle, but with a fast food franchise, you can jump into the industry with the backing of a well-established brand. In this blog, we’ll look into some of the most profitable QSRs in India, providing insights into the profit margins and investment costs associated with these franchises to help you understand the financial overview and determine the best food franchise

Table of Contents

  1. Ajay’s Cafe
  2. Haldiram’s
  3. Belgian Waffles
  4. Wow! Momos
  5. Chai Sutta Bar
  6. Tibbs Frankie
  7. The Chocolate Room
  8. Concluding Thoughts

Ajay’s Cafe

Gujarat’s fastest growing food franchise Ajay’s Cafe has been in the fast food business for the last 10 years. They are known for serving the best burgers, pizzas and coffee.  Ajay’s Cafe entered the franchise market in the year 2018 and since then they have opened 165 franchise outlets in 42 cities all over the country. Ajay’s Cafe offers an affordable franchise model for new QSRs passionate people. The minimum area requirement to own an Ajay’s cafe franchise is 400 sq. ft.

The investment for the franchise is approximately ₹15 lakhs is significantly lower than most franchises and with no royalty fees, your profits are maximised. Ajay’s Cafe manages the entire outlet setup, ensuring a smooth launch and a fast payback period for all its locations.

Ajay’s Cafe offers comprehensive support throughout your journey, from selecting the perfect location before opening to providing ongoing operational guidance and staff training. They even take care of initial marketing and branding, ensuring your cafe starts strong.

Investment: ₹15 lakhs

Return on Investment Duration: 15 to 18 months

Outlet count: 165 outlets in 42 cities

Haldiram’s

Haldiram’s is well-known for its snacks, desserts and a wide range of prepared meals. With stores in various metro cities and urban, Haldiram offers three different types of franchise models: quick service restaurants, kiosks and casual dining where people can enjoy their meals at the restaurant. However, starting a restaurant requires a significant investment of around ₹1-4 crores. This covers rent, staff salaries, utility bills, food supplies and more, with costs potentially rising to ₹15-18 crores. The required space is approximately 4000-5000 sq ft.

Haldiram’s began in Bikaner in 1941 as a small shop and has now expanded to about 80 countries, becoming the largest snack company. Haldiram’s is currently serving a monthly profit margin of ₹2-5 lakhs to their fast food franchises.

Picture of a Haldiram’s outlet

Investment: ₹1-4 crores

Profit Margin: ₹2-5 lakhs/month

Outlet count: 150 outlets in 23+ countries

Belgian Waffles

Belgian Waffle is one of the best food franchise businesses in India. Since 2015, they’ve been serving delicious on-the-go sandwich waffles and now boast over 565 stores in more than 199 cities. With an initial investment of around ₹12 lakhs, which includes ₹3.5 to 5 lakhs for franchise fees and about ₹8.5 lakhs for setup costs in a cafe model, you can open a franchise. They do take an 8.5% royalty fee, but the strong support and brand recognition make it worthwhile.

To start a franchise, you need a minimum of 200 sq ft of space. The profit margin is impressive, standing at 20% on sales, making it a lucrative option. People love the taste and convenience of Belgium Waffle, making it a smart choice for anyone looking to enter the food industry.

picture of interior of Belgian waffle’s outlet

Investment:  ₹12 lakhs initially

Profit margin: 20% on sales

Outlet count: 565 stores in 199+ cities

Wow! Momos

Wow! Momo is a fantastic example of a profitable fast food franchise in India. Founded in 2008, this fast-food chain specialises in dumplings, momos and other Nepalese and Tibetan delicacies. With over 1120 outlets in more than 16 Indian cities and a valuation of ₹860 crores, Wow! Momo has certainly made its mark.

Starting a Wow! Momo franchise requires an investment between ₹1 lakh to ₹8 lakhs. You’ll need a food licence, space for the outlet, electricity and the necessary permits and equipment. Franchise owners can expect a profit margin of ₹85,000 to ₹1 lakh monthly.

Investment:  ₹1 lakh to ₹8 lakhs

Profit margin: ₹85,000 to ₹1 lakh/month

Outlet count: 1120 outlets in 16 cities

Chai Sutta Bar

Chai Sutta Bar is quickly becoming one of the most profitable food franchises in India. Launched in 2016, it now has over 550 outlets in more than 320 cities, catering to the nation’s love for tea. Setting up a Chai Sutta Bar outlet requires an investment of about ₹30 lakhs, which includes a brand fee of ₹6 lakhs plus GST.

The investment covers all necessary equipment and furniture, tailored to the shop size and location. Marketing support is robust, with brochures, pamphlets and other materials provided to ensure a strong launch and continued market presence. Franchisees receive extensive field assistance, a detailed training program and operating manuals for smooth operations.

With a royalty fee of just 4%, profit margins range from 35% to 40% or around ₹90,000 per month. The return on investment is an impressive 108%, with a payback period of 12 to 15 months.

Investment:  ₹30 lakhs initially

Profit margin: 35% to 40% (₹90,000/month)

Outlet count: 550 outlets in 320 cities

Tibbs-Frankie

When it comes to QRS franchises in India, Tibb’s Frankie stands out as one of the best food franchises. Founded by Amarjit Singh in 1969, Tibb’s Frankie currently has over 160 outlets across fifteen Indian cities. However, two franchise outlets cannot be too close to each other and should ideally be located in malls or crowded areas.

Starting a Tibb’s Frankie franchise requires an investment of ₹3 lakhs to ₹5 lakhs. You’ll need a spacious outlet, basic infrastructure, equipment, decor, licences and a dedicated team. The profit margin for a Tibb’s Frankie franchise is around ₹30,000 monthly.

Picture of a Tibbs Frankie outlet

Investment:  ₹3 lakhs to ₹5 lakhs 

Profit margin: ₹30,000/month

Outlet count: 160+ outlets in 15 cities

The Chocolate Room

The Chocolate Room, launched in Ahmedabad in 2007, has swiftly become one of the most profitable food franchises in India. With over 300 outlets across 50+ cities, it’s a favourite among chocolate enthusiasts. Opening a Chocolate Room franchise requires an investment of ₹30-35 lakhs, which includes a ₹10 lakh franchise fee plus GST.

This franchise model comes with a fully equipped kitchen, complete with a suitable platform and workspace, adding to the initial investment. The company provides chefs and employees, ensuring you have a skilled team ready. The required area for a franchise is between 500 and 700 sq. ft.

With an 8% royalty fee, franchisees can expect a monthly profit of ₹2 to ₹3 lakhs.

Picture of the exterior of the chocolate room outlet

Investment: ₹30-35 lakhs initially

Profit margin: ₹2 to ₹3 lakhs /month

Outlet count: 300+ outlets in 50+ cities

Concluding Thoughts

As the fast food franchise market in India continues to grow, Ajay’s Cafe stands out as a top choice for aspiring entrepreneurs. With a proven track record of supporting over 100 first-time franchisees, Ajay’s Cafe offers a support system that includes comprehensive training, marketing assistance and operational guidance.

With its popular menu and strong brand recognition, Ajay’s Cafe is not just the best fast food franchise but a pathway to a profitable and rewarding venture. Seize the fast food opportunities with Ajay’s Cafe and join a successful network that’s redefining the fast food business in India.

Categories
General

How do you convince your friend to give you a party?

A group of friends guys drinking cold coffee during a party at a fast food place

You might be served with the best burger in India, but do you know what makes it taste the best? When your friend is paying for it! 🤑

Whether you are 15 years old or 50 years old, we all get a kick from demanding a burger party or a pizza treat from our friends. But then our friends are none better than us. The more we demand a party from them, the more creative excuses they come up with to avoid taking out their wallets.

Lekin ab bahane nahi chalenge! Having overheard too much banter among friends at Ajay’s Cafe on who gives the treat, we have compiled some of the most compelling reasons for you to convince your friend to give you a party!

Table of Contents

  1. Place a bet they will never win
  2. Guilt trip always works
  3. Tarakki unki, toh treat bhi unki!
  4. Remind them how you know all their secrets
  5. Birthday pe toh banta hai yar!
  6. Chota disclaimer

Place a bet they will never win

This first one has actually been tried and tested on our dost-yaar. Give them a challenge which they will definitely lose. E.g. Challenge your friend to a truth and dare game. Next, give them the dare to go and ask their crush out for a cold coffee date. And if they lose, they have to give you a cold coffee treat.

Now, you are very well aware that the probability of your friend’s crush agreeing to go out on a coffee date is close to zero. This means you just earned yourself a treat! While your friend is recovering from the heartbreak, be a nice friend and do offer them a sip too. But make sure bill voh bhare!

Guilt trip always works

It is said that guilt can make people do unimaginable things. It also includes finally agreeing to the burger party the whole group has been demanding since the first year of college! Now, there are many ways to guilt trip your friend. Remind them how they were able to pass the semester because you let them copy from your answer sheet. Remind them how you picked up their crush’s birthday cake late at midnight so that they could pull off the midnight surprise. Guilt them into remembering all the instances when you got late to lectures and offices while picking them up because they were lazy and couldn’t wake up on time.

Wow, the list can just go on… One thing is for sure, the best pizza topping apart from cheese is GUILT. Acche accho ko line pe laa de!

Tarakki unki, toh treat bhi unki!

When your friend scores very good marks in the exams, when they get a raise or a promotion at their job or when their crush finally said YES to them – You are the happiest! Not because you want your friend to grow and prosper, but also because this calls for a PARTY!

Because when it’s such ‘khushi ka mauka’, you can’t help but say ‘jashn ki taiyyari karo’. Though it’s your friend who will end up paying for all the burgers, pizzas and fries you polish off, even from their tray!

Remind them how you know all their secrets

We don’t think anything could beat this one! From raja-maharajas to common people like us, everyone has used the legendary trick of Tera secret bata dunga haa to get something they want. To ensure you rarely have to pay for a burger, pizza or coffee till the time the friendship lasts, you must start keeping notes (if you haven’t already) of every scandalous thing that has happened with your friend.

And when the right opportunity comes or cravings strike, sneakily bring up the topic – The secret could be anything, from having multiple backs or ATKTs in their running semesters to catching them red-handed reading articles on how to get a girlfriend. And watch your friend make the offerings of your favourite burger and pizza treat.

Birthday pe toh banta hai yar!

It is your janma-siddh adhikaar to demand a big fat treat from your friend on his/her birthday. No laws or rules come into effect on this day. They must wholeheartedly fulfil your demands to give you a burger party or a pizza treat without asking any questions.

And if your friend tries to make ridiculous bahanas to avoid giving you a party, read point number 2 and 4 and use them on your friend. Fir dekho, how they agree to give you a treat!

But, but… here’s a chota disclaimer

All the above applies to your friend too… This means your friend can use all the above tricks and tips to get a burger party at Ajay’s from you too. And what is the point of calling yourself friends if you’re not always looking for reasons, no matter how silly they are, to demand a party from each other?

Now, just pray that your friend has not read this before you. Good luck!

Categories
Food

Best Burger in India

A burger made with a veggie patty with some mayonnaise and onions between the bun

So you have landed up here looking for the best burger in India. You see, having some patty or a tikki or a vada placed between buns, with some condiment like a chutney, is not a new concept for us Indians. People in Bombay have been enjoying it since the late 1960s. (Yes, it is exactly what you’re thinking).

Burgers, the ones that the USA made famous worldwide, first came into India sometime in the 1980s through a burger franchise named Wimpy’s. But we Indians only started to accept it beyond junk food and started making it one of our comfort foods only after it evolved over the years to suit the Indian taste buds. We uncover and identify what is the best burger in India.

Table of Contents

  1. Making An American Favourite Famous in India
  2. The perfect burger
  3. Making the best burger in India
  4. Some concluding thoughts

Making An American Favourite Famous in India

We are a country with diverse tastes, with a wide variety of food options available to eat out, especially when it comes to street food. But America is known to have popularised fast food and globally revolutionised the way people eat out. Thanks to the numerous TV shows popularising the idea of hanging out with friends at a cafe or a fast food joint enjoying pizza and burgers. And India was not to be left behind.

While a couple of brands tried to get Indians to start eating burgers, it was only in the mid-90s that the whole idea of ‘going out for burgers‘ caught on. This was because the globalisation of 1991 opened doors to American food chains, including a popular burger franchise to set up shop in India. While this was in 1996, legend says their ice cream machines and soda fountains don’t work properly to date.

The perfect burger

A simple internet search about what makes the perfect burger will throw up a ton of articles and videos. But let’s make it extremely simple for everyone to understand.
  1. The Bun: You need to have fresh, good-quality buns that are soft enough to bite into, while firm enough to hold the patty and the sauces without falling apart.
  2. The patty: This is the hero of the burger. It should not be too thick or too thin – Just about 120 grams. And it should be seasoned well and cooked to perfection.
  3. The stuffing: Now this could include the sauce and the vegetables. Enough to complement and add flavour to the burger and not overpower the patty.
Realistic image of a veggie burger on a wooden platform

Making the best burger in India

Serving burgers for close to a decade now, we at Ajay’s Cafe have cracked what makes the best burger in India. First, the veggie patties with a crispy exterior and a punchy flavour on the inside. Because we Indians have grown up eating tikkis. Now, what makes these burger ‘tikkis’ from Ajay’s special, is that they can be enjoyed by Jain Vegetarians too. Secondly, spread the flavoured mayonnaise on the inside of the bun so that it starts soaking up the flavour. And thirdly, avoid tomatoes that leak a lot of water, instead choose something that all Indians love – Onions.

When you bite into this burger, you experience the texture of soft, crisp and crunch, followed by the punchy flavours from the seasoning and onions. Trust us, neither the king nor the clown could offer you this. This no-nonsense formula created the Ajay’s Cafe Apna Burger, i.e. the best burger in India.

Some food, or say a burger, for your thoughts…

Trust us when we say this – Burgers are an emotion. We all have some of our best memories of eating our first burger and the best burger ever. For some, it has a nostalgic value of eating burgers and fries in childhood, while others may have the memory of fulfilling the aspiration of enjoying a burger just like they saw their favourite movie or cartoon character on TV.

Burgers are no longer just a fast food snack. Over the mid-2010s, burger franchises like Ajay’s Cafe have started seeing families and groups of friends coming over in the evening after work or classes to enjoy a meal together.

At Ajay’s Cafe, we understand the Indian taste palate very well, hence we have developed flavours like Tandoori and Schezwan Burgers for our customers to keep trying something new every time they visit any Ajay’s Cafe. So, when are you coming over to try the best burger in India?