Author: Jaideep Solanki

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General

How to avoid Ghosting and Situationships?

man in a suit and 2 women in saree are standing beside each other while the man is looking at one woman while ignoring the other.

Picture this – You’ve moved on and are ready to meet someone new. You go on a date with a really pretty girl who is sweet, funny and a little sassy. While you sit across from her, you start dreaming about a future together. But after the date, you get home and realise she has ghosted you.

She seemed nice, laughed at all your jokes and seemed to have a good time. So, what went wrong? Before we look at the tips that can help you avoid getting ghosted and stuck in situationships, let’s take a moment to understand what these terms mean.

Table of Contents

  1. What is a Situationship?
  2. What is Ghosting?
  3. Recognising the red flags
  4. Avoiding situationships like bad food
  5. How to keep it casual (but not too casual)
  6. Flirt with the second prettiest person in the group
  7. Avoid being the love guru
  8. Don’t act too desperate
  9. Avoid being controlling or possessive
  10. The ultimate cure for ghosting – take them to Ajay’s
  11. Vibe check: getting that happy wali feeling
  12. Conclusion

What’s a Situationship?

Picture this: you’re at the movies, excited to watch a great film. You buy your ticket and grab a good seat, but when the movie starts, it’s just the previews playing over and over. You’re stuck waiting for the main show, but it never comes. That’s what a situationship feels like—you’re involved in something that seems fun, but it doesn’t give you what you really want. It’s like getting a small sample of a delicious dish but never getting the full meal. If you’re feeling stuck in this situation, it might be time to either ask for what you want or find a better movie!

What’s Ghosting?

Ghosting is when someone suddenly disappears from your life, leaving you confused about what happened. It’s like being in a scary movie where the lights go out and suddenly, the main character is gone. One minute, you’re chatting like good friends and the next, they’ve vanished without a word. You’re left staring at your phone, trying to figure out what went wrong. Ghosting can feel like a silly trick, but it’s a reminder that not everyone you meet is in it for the long run. So, if someone ghosts you, don’t worry—there are plenty of other people out there.

Now that we’ve defined these terms, let’s explore our list of tips to help you navigate the dating landscape more successfully and avoid these frustrating experiences!

1. Recognising the red flags

Red flag

When dating, it’s essential to pay attention to the red flags that can signal trouble down the line. If your date takes ages to respond to your messages or seems disinterested in your conversations, that’s a big warning sign. Some loud and clear red flags can be: anyone who doesn’t appreciate the iconic charm of “Tees Maar Khan” clearly lacks a sense of humour! Not to mention, if they don’t enjoy eating at Ajay’s, where the best cold coffee is served, you might want to reconsider.

2. Avoiding situationships like bad food

Getting into a relationship should feel as good as enjoying your favourite meal, but sometimes we end up making choices that leave us disappointed. It’s like paying full price for half a burger—you’re all in, enjoying every moment, but you only get a little bit of what you wanted. Just like choosing a bad dish, getting into a situationship can leave you feeling empty and frustrated. To avoid this, be clear about what you want and look for someone who is on the same page. Picking a good relationship is like choosing Ajay’s Café—where every meal is satisfying, making sure you get what you really want. Don’t settle for less; your heart deserves a full meal, not just a snack!

3. How to keep It casual (but not too casual)

Bethne ka tareeka casual hai meme on bassi's interview

Keeping things casual in dating can be tricky. You want to flirt but not cross the line into full-on relationship mode. Flirty texts can easily turn cringe-worthy—like when you send a “You must be a magician because whenever I look at you, everyone else disappears” and get a “LOL, thanks?” in response. Yikes! Who wants that? It’s all about balance. Keeping it light and fun is key, but don’t let it get too friendly. After a failed date or awkward moment, treat yourself to a refreshing sip of the best cold coffee you’ve ever had and let the rich flavours lift your spirits.. That delicious experience can lift your spirits and help you forget any dating accidents, reminding you that the right vibe is just around the corner!

4. Flirt with the second prettiest person in the group

Three people enjoing Sitituation seep

When it comes to dating, trying something different can really help. Flirting with the second prettiest person in the group can take a lot of pressure off. You’re not competing for the top spot, so everything feels more relaxed. Plus, they might enjoy the attention even more than the main star! Imagine how nice it feels to be noticed: they might think, “Wow, someone actually sees me!” This can lead to more real connections and reduce the chances of being ghosted or facing those awkward moments. So next time you’re out, don’t just go for the best-looking—give the second prettiest a shot and see what happens!

5. Avoid being the Love Guru

salman khan partner moview famose meme templete

We all know that one friend who acts like a relationship expert but can’t get a single date for themselves. They’re always ready to give you advice on how to win hearts while their own love life is a mess. It’s like they’re running a masterclass on bike riding while still trying to figure out how to stay upright without supporting wheels! Instead of doing something about their own dating life, they’re busy giving others tips like they’re the Certified Love Guru. Newsflash: it’s way more productive to focus on your own love life than to play the “fixer” for everyone else. After all, who wants to be the person giving love advice while still waiting for their own romantic plot twist?

6. Don't act too desperate

It’s important to show interest without coming across as desperate. Constantly texting or trying too hard to impress can push people away. Instead, take it easy—let things flow naturally. Think of it like waiting for your order at Ajay’s Café: good things come to those who wait! Just as you wouldn’t rush the chef for the best pizza you’ve ever had, don’t rush your date either. Stay cool and let the connection build over time.

7. Avoid being controlling or possessive

shahid Kapoor' kabir singh movies Scene

No one likes feeling controlled or restricted and being too possessive can quickly increase your chances of getting ghosted. Constantly checking in, trying to manage every small detail or not giving your date enough space can push them away for good. It’s important to let things flow naturally and trust the process. A relaxed and trusting vibe will keep things comfortable, reducing the risk of being ghosted forever.

8. The ultimate cure for ghosting - take them to Ajay’s

Taking someone to Ajay’s Café is like hitting the jackpot in the dating game! The cosy vibe and inviting atmosphere create the perfect setting for meaningful conversations, helping you connect on a deeper level. Plus, with the best cold coffee in town, you’re not just treating your date to a delicious drink but also setting the mood for fun and laughter. When you get both the tasty food and that Happy Wali Feeling, it’s hard for anyone to ghost you. After all, who would want to disappear after sharing great moments over such good food? Ajay’s Café makes sure your date feels special and engaged, leaving no room for awkward silences or disappearing acts!

9. Vibe Check: Getting that Happy Wali Feeling

Before diving into anything serious, it’s crucial to vibe-check the person you’re dating. If their energy doesn’t match yours, you could be setting yourself up for disappointment, like ordering your favourite dish only to find it’s missing all the good stuff! You want someone who gets your humour, shares similar values and makes you feel that “Happy Wali Feeling” with every conversation. When your vibes align, the chances of getting ghosted or trapped in a situationship drop. The right connection should feel natural and leave you feeling satisfied, not questioning where things are headed.

Conclusion

When it comes to dealing with ghosting, why waste your tears when you can binge on the best cold coffee and pizza? Seriously, nothing lifts your spirits like diving into a cheesy slice while laughing with friends. The joy of sharing delicious food beats any questionable romantic choices you might feel like making right now. So, ditch the heartache, grab a friend (or three) and take them to Ajay’s Café! Trust me, you’ll be way happier with a burger in hand than crying over a ghoster

Categories
Fast Food Franchise Franchise Opportunity

Cold Coffee vs Hot Coffee – Which One Is Better?

a concept image of a cold coffee and a hot coffee placed next to each other

It is estimated that some 2.25 billion cups of coffee are consumed every day around the world. But how is it consumed, varies from country to country – it could be as the strong and black Americano in New York, a frothy copper tumbler of Filter Kaapi in Chennai, to a tall glass of Vietnamese Cold Brew in Hanoi.

But… Do you like it hot or cold? That is the coffee question. It’s like choosing between a cosy blanket and a refreshing dip on a hot day. While we all love a good cuppa, there’s a clear divide between those who prefer their coffee piping hot and those who can’t get enough of the chilled goodness.


As true coffee lovers, we at Ajay’s Cafe are here to settle the debate once and for all. So, grab your favourite mug and let’s sit ringside on this rivalry of cold coffee vs hot coffee.

Table of Contents

  1. Round 1: Convenience and Portability
  2. Round 2: Social Dynamics and Hangouts
  3. Round 3: Taste and Versatility
  4. Round 4: Safety and Spills
  5. Where do I get the best cold coffee in India?
  6. Conclusion

Round 1: Convenience and Portability

Cold Coffee: The On-the-Go Champion

Let’s face it, life can get pretty hectic. Whether you’re rushing to work, grabbing lunch with a friend or simply enjoying a leisurely stroll, you need a beverage that can keep up with your fast-paced lifestyle. That’s where cold coffee comes in. Its convenient packaging and portability make it the perfect companion for any adventure. No more worrying about spills or finding a microwave to warm up your drink. Just grab your favourite classic cold coffee and hit the road.

Hot Coffee: A Stationary Experience

While hot coffee has its charm, it’s definitely more of a stationary experience. You need a mug, a saucer, and a comfortable spot to enjoy it. It’s great for relaxing at home or enjoying a leisurely breakfast, or even curling up on the couch with your favourite show. However, it’s not the most practical choice for those who are always on the go.

Round 2: Social Dynamics and Hangouts

Cold Coffee: The Social Lubricant

Cold coffee is more than just a beverage; it’s a social lubricant. Whether you’re hanging out with friends, meeting up with colleagues or simply enjoying a solo outing, cold coffee is the perfect companion. It’s easy to share, it’s refreshing and it’s a great way to break the ice. From post-college hangouts to after-work drinks, Ajay’s cold coffee is the ultimate social beverage.

Hot Coffee: A More Intimate Experience

While hot coffee can be enjoyed in a social setting, it often creates a more intimate atmosphere. The act of sharing a cup of hot coffee can be a bonding experience, fostering a sense of connection and camaraderie. It’s a cosy beverage that invites you to slow down and savour the moment. Whether you’re curled up on the couch with a good book or enjoying a quiet morning with a loved one, hot coffee can create a sense of warmth and comfort.

In social settings, hot coffee can be a conversation starter, a way to break the ice, or simply a shared experience that brings people together. It can be a symbol of hospitality and a gesture of friendship. While cold coffee offers convenience and portability, hot coffee provides a more thoughtful and intentional experience.

Round 3: Taste and Versatility

Cold Coffee: A Flavourful All-Rounder

When it comes to taste, cold coffee offers a world of possibilities. From the classic cold brew to the indulgent Irish cold coffee, there are cold coffee types to suit every palate. And let’s not forget the endless customisation options. Add a splash of milk, a dash of syrup or a scoop of ice cream to create your perfect cold coffee concoction.

Hot Coffee: A Classic Choice

While hot coffee may not offer the same level of versatility as cold coffee, it’s still a classic choice for many. Whether you prefer a strong Americano, a creamy cappuccino or a decadent mocha, there’s a hot coffee drink to satisfy your cravings.

Round 4: Safety and Spills

Cold Coffee: No Burns, No Worries

One of the biggest advantages of getting cold coffee is its safety. No more worrying about scalding your tongue or burning your hands. It’s the perfect drink for enjoying on a hot day without the risk of any unwanted accidents.

Hot Coffee: A Cautionary Tale

We all love a good cup of hot coffee, but let’s be honest, it can be a bit of a hazard. One wrong move and you could end up with a nasty burn. It’s always a good idea to exercise caution when handling hot beverages, but sometimes accidents happen. Cold coffee, on the other hand, is a much safer option.

Where do I get the best cold coffee in India?

Cold Coffee at Ajay's

There are tens and thousands of cafes and restaurants in almost every major city in India. And each one of them claims to serve the best cold coffee. But the one place which stands out, with a loyal following among coffee lovers is Ajay’s Cafe in Gujarat. Ask anyone and they will swear by their Classic Cold Coffee, the Irish Cold Coffee and Hazelnut Cold Coffee. Plus, the sheer pace at which these cold coffees are served is what makes people keep coming back for seconds and thirds too. So far, they’ve almost served over 2.12 crore cups of super-chilled and creamy cold coffees along with countless burgers and pizza slices. Pair your cold coffee with one of their amazing burgers, pizzas or fries for a truly satisfying fast-food experience. Ajay’s Cafe is a must-visit for any coffee lover in India.

Conclusion: The Verdict

So, which coffee reigns supreme? Cold coffee vs hot coffee? While both have their own unique charms, it’s clear that cold coffee has emerged as the ultimate winner in this showdown. Its convenience, versatility and safety make it the perfect choice for today’s fast-paced lifestyle. So, the next time you’re craving a coffee fix, don’t hesitate to reach for a cold one. You won’t be disappointed.

Categories
Fast Food Franchise Franchise Opportunity

8 Common Fast Food Franchise Myths

A vector showing franchise outlets spread across different locations

In today’s day and age, where more and more people aspire to become business owners, starting from scratch can feel a little overwhelming. That’s why fast food franchises present an exciting and accessible opportunity. With a franchise, you get the advantage of a proven business model, strong brand recognition as well as a support system that sets you up for success. It’s an ideal way for first-time entrepreneurs to step into the world of business with much-needed confidence, knowing they have the tools and guidance to thrive. If you’re ready to take control of your future and run a business, a franchise might just be the perfect start! 

In this blog, we’ll debunk common myths about franchising, showing you how it can be a smart and manageable option for aspiring entrepreneurs.

Table of Contents

  1. Myth #1: Fast food franchises have huge startup costs
  2. Myth #2: You have no control over your franchise
  3. Myth #3: Franchises have limited growth potential
  4. Myth #4: Franchise success is instant
  5. Myth #5: All fast food franchises are the same
  6. Myth #6: You need experience in the food industry
  7. Myth #7: Franchises are risk-free
  8. Myth #8: Franchise owners have no work-life balance
  9. Unlocking Your Franchise Potential with Ajay’s Café​
  10. Concluding Thoughts

Myth#1 Fast food franchises have huge startup costs

Reality: Not all franchises require massive investments

Starting a franchise does not always come with the burden of a massive investment. There are multiple franchise options wherein the business owner can opt for affordable payment options and low initial investments. These flexible pricing options allow individuals to embark on their entrepreneurial journey without the need to accumulate a significant amount of capital upfront. By choosing a franchise that aligns with their financial capabilities, aspiring business owners can confidently take the first step towards building their own successful venture.

Myth#2 You have no control over your franchise

Reality: While franchises have guidelines, you maintain control over your day-to-day operations

While it is true that franchises have certain guidelines, they don’t exactly hinder the day-to-day operations of an outlet. The perception that franchisees lack autonomy often stems from a misunderstanding of how franchise systems work. Additionally, the guidelines provided across franchises are largely aimed at maintaining overall uniformity throughout various outlets. The latter is done to ensure that a certain recognisable brand image and quality standard is maintained that customers can trust.

At franchises like Ajay’s Cafe, these guidelines of operation have been carefully crafted to support business owners to thrive within the established framework. While certain support and direction is provided, franchisees always get the flexibility to tailor their operations to meet the unique needs of their local market.

Myth#3 Franchises have limited growth potential

Reality: Many franchise owners expand by opening multiple locations

Contrary to popular belief, franchises do not have limited growth potential. Many of our Ajay’s Café franchise owners have explored growth opportunities and thrived at their first location, successfully expanding across different areas. By acting on the right market opportunities, they have demonstrated the potential for significant expansion.

Successful franchise systems are designed to encourage growth and scalability. At Ajay’s Café, we celebrate and support our food franchise opportunities, empowering franchisees to replicate their success across various locations, making it one of the best food franchise systems.

Myth#4: Franchise success is instant

Reality: Success is never an overnight business

Many people think that owning a franchise leads to quick success, but that’s not usually the case. Building a successful franchise takes time, hard work and patience. The growth potential for a franchise owner is huge, but it doesn’t happen overnight. For example, a franchise owner in India can earn about ₹40,000 per month, which is an average estimate. With the right training and ongoing support from the franchisor, owners can slowly improve their business and marketing strategies. Once they have a steady group of loyal customers and better profits, they can expand and open more outlets.

Myth#5 All fast food franchises are the same

Reality: Not all fast food franchises offer the same quality or business model

Consider two fast food restaurants that both serve burgers. While they may have similar menus, the speed and efficiency of their service can vary a lot. One franchise might have a smooth ordering system and a well-trained staff, ensuring customers receive their meals quickly and accurately. In contrast, another franchise may struggle with long wait times and inconsistent service, leaving customers frustrated.

Similarly, in the franchise world, the underlying business model may be the same, but the way each franchise serves its customers—through unique branding, exceptional service and attention to the overall dining experience—can vary significantly. This difference in presentation and service can make all the difference in customer satisfaction and business success.

Myth#6 You need experience in the food industry

Reality: Most franchises provide training and support

Many aspiring franchise owners worry that a lack of experience in the food industry will hinder their success. However, most franchises, including Ajay’s Café, a popular QSR franchise in India, provide comprehensive training and support to ensure that the franchisees can thrive, regardless of their background. Our extensive training program covers everything from operational procedures to customer service skills, empowering new franchise owners with the knowledge and tools they need to succeed. By offering ongoing guidance and resources, Ajay’s Café helps franchisees build confidence in their abilities and effectively manage their outlets, proving that prior experience is not a prerequisite for success. 

Myth#7 Franchises are risk-free

Reality: Like any business, franchises come with risks, but with strong support, these risks are greatly reduced.

While it’s true that franchises carry some risks, Ajay’s Café stands out as a leading burger franchise by not only recognising these risks but actively working to minimise them. Our robust support systems are designed to empower franchisees every step of the way, from tailored marketing strategies to hands-on operational guidance. We don’t just provide advice—we walk alongside our franchisees, offering the tools and insights needed to tackle challenges head-on. With Ajay’s, you’re not alone. By turning potential risks into opportunities for innovation and growth, we help you build a profitable business with confidence.

Myth#8 Franchise owners have no work-life balance

Reality: Franchising offers flexibility and proper management can lead to a healthy balance

A prevalent myth is that owning a franchise leads to a lack of work-life balance, but this isn’t necessarily true. Franchising offers flexibility and at Ajay’s Café, we provide the right food franchise opportunities for owners to maintain a work-life balance. At a fast food business like Ajay’s Café, we understand the importance of this balance and strive to support our franchisees with operational tools and resources that lighten their workload. Our systems streamline processes, allowing franchise owners to focus on growing their business while still enjoying time for themselves and their families. This holistic approach fosters not just successful business operations but also a fulfilling personal life for our franchisees.

Unlocking Your Franchise Potential with Ajay's Café​

Image of new Ajay’s cafe franchise opening in rajkot.

Breaking into the fast food franchise world can seem daunting, but the right guidance and support can make all the difference. At Ajay’s Café, with over 160 outlets in 42 cities, we combine a commitment to quality with a dynamic, hands-on approach that ensures franchisees are set up for success. With an emphasis on consistent taste, value-driven food and hygienic practices, Ajay’s offers a franchise model built on trust, dedication and support. As we continue our mission to make good food accessible to all, we invite budding entrepreneurs to join us on this exciting journey.

Some concluding thoughts​

In conclusion, we’ve debunked several myths surrounding the world of franchising, from misconceptions about quality and experience to the notion of risk and work-life balance. Ajay’s Café stands out as a leading QSR franchise in India, offering unique advantages and robust support to help franchisees thrive. If you’re curious about the potential of owning an Ajay’s Café franchise, we encourage you to explore our food franchise opportunities and reach out to learn more about how you can embark on a rewarding entrepreneurial journey with us.

Categories
Fast Food Franchise

Cold Coffee Recipe – Ajay’s Way

Coffee shop
Ajay's cold Coffee At Its Best

We Indians have always had a knack for cooling ourselves down with delicious beverages. From lassi to nimbu pani, we’ve been masters of the refreshment game for centuries. Cold coffee, though? That’s a relatively new player in our list of beverages. But like any good idea, it didn’t stay hidden for long. We Indians, with our incredible ability to make anything our own, took this Western import and gave it a desi twist.

At Ajay’s Cafe, we swear by the cold coffee as the perfect accompaniment to a delicious Schezwan Burger or a Paneer Makhani Pizza. It’s not just a drink; it’s a creamy, flavourful experience that’ll make your taste buds do a happy dance. The cold coffee has now become the talk of the town, winning hearts faster than you can say “One more, please!” In this blog post, we’re going to let you in the not-so-secret but classic way to make the best cold coffee in India.

Table of Contents

  1. The Popularity of Cold Coffee
  2. A classy recipe for cold coffee
  3. Tips for the Perfect Cold Coffee
  4. Ajay’s Cafe: More Than Just Coffee
  5. Concluding Thoughts

The Popularity of Cold Coffee

Cold coffee has taken the world by storm and has become a staple for every coffee lover and occasional coffee drinker. Crowned as a refreshing pick-me-up at noon in a scorching summer day, cold coffee has won a special mention in everybody’s heart.

Its popularity grew even more with the influence of American TV series and movies. Iconic shows like “Friends” featured Central Perk, where the pilot episode began in the coffee house and in “Gilmore Girls,” Lorelai famously showcased her love for coffee.

After America, the popularity of cold coffee can be gauged across several media in India too. From Bollywood to OTT series cold coffee references are everywhere. Cold Coffee is exactly how “Humpty” impressed “Kavya” in the movie ‘Humpty Sharma Ki Dulhaniya”

Also, Remember cold coffee is the reason “Dimple” met “Rishi” in the popular show “Mismatched”, we bet if it was Ajay’s coffee she would not have had the heart to throw it like that.

A classy recipe for cold coffee

When we talk about the best cold coffee in India, Ajay’s Cafe stands out for several reasons. Our commitment to quality and the classic recipe we use has made our cold coffee a favourite.

Now let us share a classy recipe for a cold coffee that is just the right blend. It’s a classic mix where each ingredient plays a critical role in making it worth every sip.

Coffee: The Bold Base

First, we have coffee, the bold base of our recipe. It provides strength and depth, setting the stage for everything else. Without coffee, we’d be left with a drink lacking the rich and invigorating flavour that wakes up the senses.

Sugar: The Sweetener

Next, we add sugar, our sweetener. This brings just the right amount of sweetness to counterbalance the coffee’s intensity. It makes the beverage truly enjoyable to sip and savour.

Milk: The Creamy Companion

Now for milk: the creamy companion that holds everything together. Smooth in texture, milk makes the drink rich and velvety, binding satisfaction into every pour. It softens the flavours to give a rounded taste that is refreshing.

Ice: The Chill Factor

And what is cold coffee without ice? The ice adds the much-needed chill to the drink, keeping it cool and refreshing. It brings lightness to the mix, making every sip invigorating, like a breeze on a sweltering summer day.

Blend: The Magic

When blending, just think of bringing everything together in perfect harmony. This is where all magic happens! Combine all the ingredients and you will get a delightful fusion that turns everything into a refreshing drink sure to get you in a better mood.

friends-chandler

Secret Ingredient: Love

Finally, the secret ingredient: love. That is what is in every great drink and holds all of it together. It is the love that makes every sip warm and full of joy, a real treat for the senses.

There you go! With the boldness of coffee, sweetness of sugar, creaminess from milk, ice for a chilled element and of course, a secret ingredient—pinch of love—your cold coffee is sure to be something refreshing. And if you aint getting it right, enjoy a perfect and classy cold coffee at your nearest Ajay’s cafe.

Tips for the Perfect Cold Coffee

Making the perfect cold coffee at home can be an art. Here are a few tips to help you get it just right:

Quality Ingredients: Use the best quality coffee powder and milk you can find. This can make a significant difference in the flavour of your coffee.

Sweetness Level: Adjust the sugar according to your taste. Some prefer their cold coffee to be sweeter, while others might like a more robust coffee flavour.

Blending Time: Blend for just the right amount of time to achieve a frothy and creamy texture. Over-blending can make the coffee too thin while under-blending might leave chunks of ice.

Ajay's Cafe: More Than Just Coffee

At Ajay’s Cafe, we believe that once in a while, a little change may just be what you need. That’s why we have two intriguing options in our range of classic cold coffees.

First, there is Hazelnut cold coffee. A smooth nutty flavour feels like a warm, cozy jumper on a cold day. It’s like your favourite coffee got hugged by a hazelnut tree.

Then if you’re looking for something a little fancier, then give our Irish Classy Cold Coffee a try. With a rich, velvety taste and a hint of that Irish charm, this one goes down just right when you need to feel a hint of class.

So, whether it is about changing up in flavours or wanting to try something new, these options are here to keep your coffee game going!

Concluding Thoughts

And there you have it, your ultimate guide to enjoying cold coffee and why Ajay’s Cafe is the perfect spot for your next caffeine fix! With our classic cold coffee and exciting flavours like Hazelnut and Irish Classy, there’s something to delight every coffee lover. Remember, life’s too short for boring beverages, so why not treat yourself to something special like Ajay’s coffee? Swing by Ajay’s Cafe and let us serve you ‘happYness in a cup today, The Y is you for us!

Categories
Fast Food Franchise

How to speak to Genz | Genz Slang 101

A group of Indian youngsters trying to eat a pizza at a cafe

As the delicious aroma of coffee and mouth-watering burgers filled Ajay’s Cafe, a group of Gen Z friends were chatting and one of them said ‘This coffee SLAPS!’.

Initially, it was confusing for us to understand. Did they mean the coffee had fallen on their face? And before we could figure it out, another friend said, ‘The spice in this Schezwan burger is LIT, bro!’ We were confused again. Was the burger on fire!? Later, by closely observing their expressions, we realised they were actually praising Ajay’s Cafe for having the best burgers and coffee they’ve ever tasted. This moment highlighted how Gen Z has their own fun and quirky way of talking, almost like a secret language.

This intrigued our curiosity about GenZ slang. And we realised that understanding their slang could help not only us but also you all connect better with younger people. So, here’s a fun little guide to some of the cool expressions Gen Z are using today.

Table of Contents

  1. Decoding Gen Z Slang
  2. The journey from being Noob to Pro
  3. Slang and Food: the Ship
  4. Concluding Thoughts

Decoding Gen Z Slang

At Ajay’s Cafe, we’ve become quite the experts in understanding the colourful language of today’s youth by listening to their conversations. Let’s break down some of the lingo that had us scratching our heads.

First up, when someone says ‘this coffee SLAPS,’ they’re not talking about a caffeine-induced face slap. No, it’s actually high praise! ‘Slaps’ means it’s absolutely fantastic, like when you find that perfect blend of coffee that makes you want to shout from the rooftops. So, when you hear this, just smile and know you’re brewing some top-notch stuff.

Next, let’s tackle LIT. Now, unless you’re actually setting the Schezwan burger on fire (which, let’s be honest, we wouldn’t recommend), ‘lit’ is another way to say something is exceptionally good or exciting. If your burger is ‘lit,’ it means it’s bursting with flavour and absolutely awesome. Just imagine it like a fireworks display in your mouth, minus the actual fireworks.

So, this is how this secret language of GenZ slang works. The meaning of the words is not literal, but there is always a hidden meaning behind it. Now that you know how GenZ slang works, let us take you on a journey to master this skill by making you familiar with some famous GenZ slang.

Journey from being Noob to Pro

Let’s start this epic journey from being a complete noob to a pro in Gen Z slang. Picture it like a quest at Ajay’s Cafe, where understanding the language of the GenZ generation is your ultimate goal. Ready?

Noob

First up, you’ve got the ‘noob’. Noob is someone who is just a beginner at anything and has no experience. That’s you at the start of this slang journey, just getting your feet wet and figuring out what all these terms mean. Think of it like someone who’s never tried our pizza menu before and is still discovering how amazing it is.

Broke

Next, let’s talk about ‘broke’. Remember when Baburao said ‘idhar zeher khane ke paise nahi hai’ that is exactly what being ‘broke’ means. It’s a slang term for someone who’s low on cash.

Simp

Now, onto ‘simp’. No, it’s not short for simple. A ‘simp’ is someone who goes a bit overboard trying to impress someone they like. Picture someone who’s always asking for extra ketchup just to impress their date, classic simp behaviour!

Drip

Moving on to ‘drip’. This term is all about swag related to your dressing sense. If someone says your friend has ‘drip,’ they’re complimenting their cool, trendy look. So if you have a style that can impress everyone then you have got the ‘drip’!

Slay

If someone says you’re ‘slaying’, it’s a huge compliment. It means you’re doing something exceptionally well. For example, if you overhear someone saying that the cold coffee menu at Ajay’s cafe is slaying, that means we serve the cold coffee you can have!

W (Win)

A ‘W’ stands for a win or success. If our new cold coffee burger gets rave reviews, that’s a big W for Ajay’s Cafe. It’s like scoring a goal in the food world, cheers all around!

No Cap

‘No cap’ means no lie or being completely honest. If we say our burger is the best in town, we’re saying it with no cap, absolutely true and no exaggeration.

Shipping

In Gen Z slang, ‘shipping’ means rooting for a particular pairing or relationship. Imagine you’re a huge fan of our coffee and burger combo, so much so that you think they’re the perfect match. You’re basically ‘shipping’, them as the ultimate cafe duo. It’s like cheering for the perfect pairing to come together!

GOAT

Finally, we reach ‘GOAT’, which stands for ‘Greatest Of All Time’. If someone describes Ajay’s Cafe as the GOAT, it means we’re the best at what we do, serving up the best burgers and coffee around.

Pro

And now, the ultimate goal, becoming a pro. This is when you’ve mastered the slang and can use it effortlessly. You’re not just throwing around terms; you’re genuinely fluent in Gen Z speak. At this level, you know when to say something is ‘lit’ when to drop a ‘W’ and how to appreciate the ‘GOAT’ status of your favourite cafe.

Now that you have GOATed this game, we know that you can score a ten on ten in a quiz for GenZ slang, NO CAP!

Slang and Food: the Ship

Let’s feast on some Gen Z slang that are related to food! For GenZs at Ajay’s Cafe, food and slang are a perfect match, so let’s explore these expressions and see how they spice up our everyday chatter.

Grub

‘Grub’ is just a fun way to say food. So, when your mates say they’re heading to Ajay’s Cafe for some ‘grub’, they’re simply talking about getting a good meal. It’s like calling our burgers and pizzas the ultimate ‘grub’, delicious and satisfying!

Spill the Tea

When someone asks you to ‘spill the tea’ you don’t actually have to spill the tea on them! ‘Spill the tea’, means to share the latest gossip or juicy details. Imagine you and your friends chatting about your classmate’s breakup. That is exactly what spilling the tea means!

Chow

‘Chow’ is simply another term for eating. When someone says they’re ready to ‘chow down’, they’re just eager to dig into a hearty meal. So if you’re at Ajay’s Cafe, get ready to ‘chow’ on some of the best burgers and coffee around.

Salty

When someone’s described as ‘salty’, it doesn’t mean they’re extra seasoned with sea salt. Instead, it means they’re a bit annoyed or bitter about something. Picture someone who didn’t get the last slice of our Margherita pizza and is grumbling about it—yep, they’re feeling ‘salty’.

Concluding Thoughts

So, there you have it! We’ve travelled through the fun and quirky world of Gen Z slang together. From understanding why coffee ‘slaps’ to recognising when someone’s being a bit ‘salty’, we’re now well-equipped to chat with the younger crowd like ‘pros’.

At Ajay’s Cafe, we’ve enjoyed every moment of this GenZ adventure. So, Next time you hear someone saying our burgers are ‘lit’ or our cafe is the ‘GOAT’, you’ll know exactly what they mean and you can join in on the fun.

Remember, language evolves and so do we. Keep your ears open, your hearts curious and your taste buds ready for the best ‘grub’ in town at Ajay’s Cafe.

Categories
Fast Food Franchise

Most Profitable Food Franchise in India

animated image of people ordering and eating in a fast food restaurant

India’s quick-service restaurant (QSR) market is projected to grow at an annual rate of around 23% between FY21 and FY25. In FY20, the overall food services market was valued at ₹4,236 billion, with organised QSRs making up ₹348 billion of that. The growth in this area will be led by QSR chains, which made up 54% of the market in FY20. According to Edelweiss, this figure is expected to reach 64% by FY25. The fast food franchise business is growing in India, with a lot of people opting for this route instead of starting a new venture from scratch. Launching a new business can be quite a hassle, but with a fast food franchise, you can jump into the industry with the backing of a well-established brand. In this blog, we’ll look into some of the most profitable QSRs in India, providing insights into the profit margins and investment costs associated with these franchises to help you understand the financial overview and determine the best food franchise

Table of Contents

  1. Ajay’s Cafe
  2. Haldiram’s
  3. Belgian Waffles
  4. Wow! Momos
  5. Chai Sutta Bar
  6. Tibbs Frankie
  7. The Chocolate Room
  8. Concluding Thoughts

Ajay’s Cafe

Gujarat’s fastest growing food franchise Ajay’s Cafe has been in the fast food business for the last 10 years. They are known for serving the best burgers, pizzas and coffee.  Ajay’s Cafe entered the franchise market in the year 2018 and since then they have opened 165 franchise outlets in 42 cities all over the country. Ajay’s Cafe offers an affordable franchise model for new QSRs passionate people. The minimum area requirement to own an Ajay’s cafe franchise is 400 sq. ft.

The investment for the franchise is approximately ₹15 lakhs is significantly lower than most franchises and with no royalty fees, your profits are maximised. Ajay’s Cafe manages the entire outlet setup, ensuring a smooth launch and a fast payback period for all its locations.

Ajay’s Cafe offers comprehensive support throughout your journey, from selecting the perfect location before opening to providing ongoing operational guidance and staff training. They even take care of initial marketing and branding, ensuring your cafe starts strong.

Investment: ₹15 lakhs

Return on Investment Duration: 15 to 18 months

Outlet count: 165 outlets in 42 cities

Haldiram’s

Haldiram’s is well-known for its snacks, desserts and a wide range of prepared meals. With stores in various metro cities and urban, Haldiram offers three different types of franchise models: quick service restaurants, kiosks and casual dining where people can enjoy their meals at the restaurant. However, starting a restaurant requires a significant investment of around ₹1-4 crores. This covers rent, staff salaries, utility bills, food supplies and more, with costs potentially rising to ₹15-18 crores. The required space is approximately 4000-5000 sq ft.

Haldiram’s began in Bikaner in 1941 as a small shop and has now expanded to about 80 countries, becoming the largest snack company. Haldiram’s is currently serving a monthly profit margin of ₹2-5 lakhs to their fast food franchises.

Picture of a Haldiram’s outlet

Investment: ₹1-4 crores

Profit Margin: ₹2-5 lakhs/month

Outlet count: 150 outlets in 23+ countries

Belgian Waffles

Belgian Waffle is one of the best food franchise businesses in India. Since 2015, they’ve been serving delicious on-the-go sandwich waffles and now boast over 565 stores in more than 199 cities. With an initial investment of around ₹12 lakhs, which includes ₹3.5 to 5 lakhs for franchise fees and about ₹8.5 lakhs for setup costs in a cafe model, you can open a franchise. They do take an 8.5% royalty fee, but the strong support and brand recognition make it worthwhile.

To start a franchise, you need a minimum of 200 sq ft of space. The profit margin is impressive, standing at 20% on sales, making it a lucrative option. People love the taste and convenience of Belgium Waffle, making it a smart choice for anyone looking to enter the food industry.

picture of interior of Belgian waffle’s outlet

Investment:  ₹12 lakhs initially

Profit margin: 20% on sales

Outlet count: 565 stores in 199+ cities

Wow! Momos

Wow! Momo is a fantastic example of a profitable fast food franchise in India. Founded in 2008, this fast-food chain specialises in dumplings, momos and other Nepalese and Tibetan delicacies. With over 1120 outlets in more than 16 Indian cities and a valuation of ₹860 crores, Wow! Momo has certainly made its mark.

Starting a Wow! Momo franchise requires an investment between ₹1 lakh to ₹8 lakhs. You’ll need a food licence, space for the outlet, electricity and the necessary permits and equipment. Franchise owners can expect a profit margin of ₹85,000 to ₹1 lakh monthly.

Investment:  ₹1 lakh to ₹8 lakhs

Profit margin: ₹85,000 to ₹1 lakh/month

Outlet count: 1120 outlets in 16 cities

Chai Sutta Bar

Chai Sutta Bar is quickly becoming one of the most profitable food franchises in India. Launched in 2016, it now has over 550 outlets in more than 320 cities, catering to the nation’s love for tea. Setting up a Chai Sutta Bar outlet requires an investment of about ₹30 lakhs, which includes a brand fee of ₹6 lakhs plus GST.

The investment covers all necessary equipment and furniture, tailored to the shop size and location. Marketing support is robust, with brochures, pamphlets and other materials provided to ensure a strong launch and continued market presence. Franchisees receive extensive field assistance, a detailed training program and operating manuals for smooth operations.

With a royalty fee of just 4%, profit margins range from 35% to 40% or around ₹90,000 per month. The return on investment is an impressive 108%, with a payback period of 12 to 15 months.

Investment:  ₹30 lakhs initially

Profit margin: 35% to 40% (₹90,000/month)

Outlet count: 550 outlets in 320 cities

Tibbs-Frankie

When it comes to QRS franchises in India, Tibb’s Frankie stands out as one of the best food franchises. Founded by Amarjit Singh in 1969, Tibb’s Frankie currently has over 160 outlets across fifteen Indian cities. However, two franchise outlets cannot be too close to each other and should ideally be located in malls or crowded areas.

Starting a Tibb’s Frankie franchise requires an investment of ₹3 lakhs to ₹5 lakhs. You’ll need a spacious outlet, basic infrastructure, equipment, decor, licences and a dedicated team. The profit margin for a Tibb’s Frankie franchise is around ₹30,000 monthly.

Picture of a Tibbs Frankie outlet

Investment:  ₹3 lakhs to ₹5 lakhs 

Profit margin: ₹30,000/month

Outlet count: 160+ outlets in 15 cities

The Chocolate Room

The Chocolate Room, launched in Ahmedabad in 2007, has swiftly become one of the most profitable food franchises in India. With over 300 outlets across 50+ cities, it’s a favourite among chocolate enthusiasts. Opening a Chocolate Room franchise requires an investment of ₹30-35 lakhs, which includes a ₹10 lakh franchise fee plus GST.

This franchise model comes with a fully equipped kitchen, complete with a suitable platform and workspace, adding to the initial investment. The company provides chefs and employees, ensuring you have a skilled team ready. The required area for a franchise is between 500 and 700 sq. ft.

With an 8% royalty fee, franchisees can expect a monthly profit of ₹2 to ₹3 lakhs.

Picture of the exterior of the chocolate room outlet

Investment: ₹30-35 lakhs initially

Profit margin: ₹2 to ₹3 lakhs /month

Outlet count: 300+ outlets in 50+ cities

Concluding Thoughts

As the fast food franchise market in India continues to grow, Ajay’s Cafe stands out as a top choice for aspiring entrepreneurs. With a proven track record of supporting over 100 first-time franchisees, Ajay’s Cafe offers a support system that includes comprehensive training, marketing assistance and operational guidance.

With its popular menu and strong brand recognition, Ajay’s Cafe is not just the best fast food franchise but a pathway to a profitable and rewarding venture. Seize the fast food opportunities with Ajay’s Cafe and join a successful network that’s redefining the fast food business in India.

Categories
General

How do you convince your friend to give you a party?

A group of friends guys drinking cold coffee during a party at a fast food place

You might be served with the best burger in India, but do you know what makes it taste the best? When your friend is paying for it! 🤑

Whether you are 15 years old or 50 years old, we all get a kick from demanding a burger party or a pizza treat from our friends. But then our friends are none better than us. The more we demand a party from them, the more creative excuses they come up with to avoid taking out their wallets.

Lekin ab bahane nahi chalenge! Having overheard too much banter among friends at Ajay’s Cafe on who gives the treat, we have compiled some of the most compelling reasons for you to convince your friend to give you a party!

Table of Contents

  1. Place a bet they will never win
  2. Guilt trip always works
  3. Tarakki unki, toh treat bhi unki!
  4. Remind them how you know all their secrets
  5. Birthday pe toh banta hai yar!
  6. Chota disclaimer

Place a bet they will never win

This first one has actually been tried and tested on our dost-yaar. Give them a challenge which they will definitely lose. E.g. Challenge your friend to a truth and dare game. Next, give them the dare to go and ask their crush out for a cold coffee date. And if they lose, they have to give you a cold coffee treat.

Now, you are very well aware that the probability of your friend’s crush agreeing to go out on a coffee date is close to zero. This means you just earned yourself a treat! While your friend is recovering from the heartbreak, be a nice friend and do offer them a sip too. But make sure bill voh bhare!

Guilt trip always works

It is said that guilt can make people do unimaginable things. It also includes finally agreeing to the burger party the whole group has been demanding since the first year of college! Now, there are many ways to guilt trip your friend. Remind them how they were able to pass the semester because you let them copy from your answer sheet. Remind them how you picked up their crush’s birthday cake late at midnight so that they could pull off the midnight surprise. Guilt them into remembering all the instances when you got late to lectures and offices while picking them up because they were lazy and couldn’t wake up on time.

Wow, the list can just go on… One thing is for sure, the best pizza topping apart from cheese is GUILT. Acche accho ko line pe laa de!

Tarakki unki, toh treat bhi unki!

When your friend scores very good marks in the exams, when they get a raise or a promotion at their job or when their crush finally said YES to them – You are the happiest! Not because you want your friend to grow and prosper, but also because this calls for a PARTY!

Because when it’s such ‘khushi ka mauka’, you can’t help but say ‘jashn ki taiyyari karo’. Though it’s your friend who will end up paying for all the burgers, pizzas and fries you polish off, even from their tray!

Remind them how you know all their secrets

We don’t think anything could beat this one! From raja-maharajas to common people like us, everyone has used the legendary trick of Tera secret bata dunga haa to get something they want. To ensure you rarely have to pay for a burger, pizza or coffee till the time the friendship lasts, you must start keeping notes (if you haven’t already) of every scandalous thing that has happened with your friend.

And when the right opportunity comes or cravings strike, sneakily bring up the topic – The secret could be anything, from having multiple backs or ATKTs in their running semesters to catching them red-handed reading articles on how to get a girlfriend. And watch your friend make the offerings of your favourite burger and pizza treat.

Birthday pe toh banta hai yar!

It is your janma-siddh adhikaar to demand a big fat treat from your friend on his/her birthday. No laws or rules come into effect on this day. They must wholeheartedly fulfil your demands to give you a burger party or a pizza treat without asking any questions.

And if your friend tries to make ridiculous bahanas to avoid giving you a party, read point number 2 and 4 and use them on your friend. Fir dekho, how they agree to give you a treat!

But, but… here’s a chota disclaimer

All the above applies to your friend too… This means your friend can use all the above tricks and tips to get a burger party at Ajay’s from you too. And what is the point of calling yourself friends if you’re not always looking for reasons, no matter how silly they are, to demand a party from each other?

Now, just pray that your friend has not read this before you. Good luck!

Categories
Food

Best Burger in India

A burger made with a veggie patty with some mayonnaise and onions between the bun

So you have landed up here looking for the best burger in India. You see, having some patty or a tikki or a vada placed between buns, with some condiment like a chutney, is not a new concept for us Indians. People in Bombay have been enjoying it since the late 1960s. (Yes, it is exactly what you’re thinking).

Burgers, the ones that the USA made famous worldwide, first came into India sometime in the 1980s through a burger franchise named Wimpy’s. But we Indians only started to accept it beyond junk food and started making it one of our comfort foods only after it evolved over the years to suit the Indian taste buds. We uncover and identify what is the best burger in India.

Table of Contents

  1. Making An American Favourite Famous in India
  2. The perfect burger
  3. Making the best burger in India
  4. Some concluding thoughts

Making An American Favourite Famous in India

We are a country with diverse tastes, with a wide variety of food options available to eat out, especially when it comes to street food. But America is known to have popularised fast food and globally revolutionised the way people eat out. Thanks to the numerous TV shows popularising the idea of hanging out with friends at a cafe or a fast food joint enjoying pizza and burgers. And India was not to be left behind.

While a couple of brands tried to get Indians to start eating burgers, it was only in the mid-90s that the whole idea of ‘going out for burgers‘ caught on. This was because the globalisation of 1991 opened doors to American food chains, including a popular burger franchise to set up shop in India. While this was in 1996, legend says their ice cream machines and soda fountains don’t work properly to date.

The perfect burger

A simple internet search about what makes the perfect burger will throw up a ton of articles and videos. But let’s make it extremely simple for everyone to understand.
  1. The Bun: You need to have fresh, good-quality buns that are soft enough to bite into, while firm enough to hold the patty and the sauces without falling apart.
  2. The patty: This is the hero of the burger. It should not be too thick or too thin – Just about 120 grams. And it should be seasoned well and cooked to perfection.
  3. The stuffing: Now this could include the sauce and the vegetables. Enough to complement and add flavour to the burger and not overpower the patty.
Realistic image of a veggie burger on a wooden platform

Making the best burger in India

Serving burgers for close to a decade now, we at Ajay’s Cafe have cracked what makes the best burger in India. First, the veggie patties with a crispy exterior and a punchy flavour on the inside. Because we Indians have grown up eating tikkis. Now, what makes these burger ‘tikkis’ from Ajay’s special, is that they can be enjoyed by Jain Vegetarians too. Secondly, spread the flavoured mayonnaise on the inside of the bun so that it starts soaking up the flavour. And thirdly, avoid tomatoes that leak a lot of water, instead choose something that all Indians love – Onions.

When you bite into this burger, you experience the texture of soft, crisp and crunch, followed by the punchy flavours from the seasoning and onions. Trust us, neither the king nor the clown could offer you this. This no-nonsense formula created the Ajay’s Cafe Apna Burger, i.e. the best burger in India.

Some food, or say a burger, for your thoughts…

Trust us when we say this – Burgers are an emotion. We all have some of our best memories of eating our first burger and the best burger ever. For some, it has a nostalgic value of eating burgers and fries in childhood, while others may have the memory of fulfilling the aspiration of enjoying a burger just like they saw their favourite movie or cartoon character on TV.

Burgers are no longer just a fast food snack. Over the mid-2010s, burger franchises like Ajay’s Cafe have started seeing families and groups of friends coming over in the evening after work or classes to enjoy a meal together.

At Ajay’s Cafe, we understand the Indian taste palate very well, hence we have developed flavours like Tandoori and Schezwan Burgers for our customers to keep trying something new every time they visit any Ajay’s Cafe. So, when are you coming over to try the best burger in India?

Categories
Food

How to start a fast food business in India

Have you ever dreamt of owning your own fast food business? You might be familiar with the term “fast food,” but in the industry, it’s also known as the Quick Service Restaurant (QSR). The Indian QSR market is booming! It’s estimated to be worth a whopping ₹1.85 lakh crore in 2024 and is expected to reach a sizzling ₹2.80 lakh crore by 2029. That’s a massive growth opportunity! But, it is also important to understand that the fast food business is also a highly competitive and risky industry to jump into. One has to be absolutely aware of the opportunities to win and the factors that may cause losses to your investment too.

However, starting a fast-food business can feel overwhelming. Where do you even begin? What permits do you need? How do you build a successful menu? Here at Ajay’s Cafe, we understand these concerns. In this blog, while we list down the basics of getting started in this industry, we will also unravel how someone with little to no experience can join in too. With over 160 successful fast-food outlets across Gujarat, we’ve got the experience to help you navigate the exciting world of choosing the best QSR franchise in India. This comprehensive guide will equip you with the knowledge and steps you need to turn your fast-food dream into a delicious reality!

Table of Contents

  1. Market Research & Concept Development
  2. Know Your Competition
  3. Licensing and Permits
  4. Build A Business Plan
  5. Plan Your Financing
  6. Hiring Right People
  7. Why franchising is a safer bet?
  8. Some Concluding Thoughts

Market Research and Concept Development

Before sizzling up your fast-food dream, understanding your target audience is crucial. This is where market research comes in – it’s like taking the temperature of the market to see what kind of food is heating things!

So, how do you get started?

  • Look around: Observe the local food scene in your city. What kind of fast food outlets are popular? What are the missing pieces? Are there long queues at specific restaurants or cafes? This basic observation can provide valuable insights.
  • Talk to the People: Don’t be shy! Chat with potential customers, friends and family. Do they prefer burgers and fries or pizza? Is there a specific brand that they love?
  • Online Platforms: Utilise online resources like Swiggy and Zomato to see popular food trends and cuisines in your city. You can also use Google Trends to see what people are searching for food-wise.

Once you understand your customers’ preferences, it’s time to choose your fast-food concept. The type of business you choose (cafe, restaurant, kiosk, food truck) can significantly impact your location selection.

Here’s a quick breakdown:

  • Cafes: Ideal for high-foot traffic areas like malls or office complexes. They offer a more relaxed atmosphere with a wider range of beverages and lighter bites.
  • Restaurants: Provide a sit-down dining experience with a more extensive menu. Consider areas with ample parking and seating space if you choose this route.
  • Kiosks: Perfect for grabbing a quick bite on the go. Look for high-traffic locations with limited seating space, like transportation hubs or busy markets.
  • Food Trucks: Offer flexibility and cater to events or areas with high foot traffic but limited permanent food options.

Remember, your concept should not only satisfy customer cravings but also influence your location choice, leading to a recipe for success! This initial research will lay the groundwork for a thriving fast food franchise.

Know Your Competition

In the fast food business, knowledge is power. Before starting up, it’s essential to understand who your competitors are. They’re not the enemy, but rather, fellow food enthusiasts offering their unique flavours. By analysing the competition, you can identify gaps in the market and carve out your niche.

Here’s why competitor analysis is crucial:

  • Spot trends: See what’s working well for other fast-food businesses in your city. Are there specific cuisines or menu items particularly popular?
  • Identify weaknesses: Analyse competitor menus and pricing. Can you offer a better deal, a more unique twist or a more convenient service?
  • Learn from the best: Observe how some of the best fast food franchises operate. What makes their customer service exceptional? How do they manage their online presence?

By understanding your competition, you can position your fast food business for success.

Licensing and Permits

Missing permits can put a stop to your business and cause unnecessary headaches. Don’t worry, obtaining the necessary licenses and permits is a crucial but achievable step. These ensure your business operates legally, safely and smoothly, protecting both you and your customers.

Here’s a breakdown of some key licenses you’ll need for your fast food business in your city:

  • FSSAI Food Safety And Standards Authority License: This is the most important license, ensuring food safety and hygiene standards. You can apply online through the FoSCoS portal.
  • GST Registration: This is mandatory for businesses with an annual turnover exceeding ₹20 lakh. You can register online on the GST portal.
  • No Objection Certificate (NOC) From The Fire Department: A fire safety inspection is necessary to obtain this NOC. Cooperate with the fire department to ensure your outlet meets all safety regulations.
  • Shop & Establishment Act License: This license is required for operating any commercial establishment. The application process is usually handled by your local municipality.

Obtaining these licenses is an investment in your business’s long-term success. It demonstrates your commitment to food safety, customer well-being and operating within the legal framework.

Pro Tip: While navigating legalities can seem complex, consider consulting a local Chartered Accountant (CA) for personalised guidance. They can help you understand specific requirements and ease the application process.

Build A Business Plan

A well-thought-out business plan is your fast-food franchise’s roadmap to success. It’s a document outlining your concept, strategies and financial goals, guiding you every step of the way. Some important aspects of your business plan include:

  • Standalone Outlet or Franchising? This crucial decision impacts your overall strategy. Do you envision running an independent outlet or leveraging the established brand and support of a food franchise opportunity like Ajay’s Cafe? Each option has its advantages and considerations – weigh them carefully in your plan.
  • Financial Projections: Don’t be intimidated! Outline your anticipated startup costs, operating expenses and projected sales. There are online templates and resources available to help you create realistic financial forecasts.
  • Marketing Approach: How will you entice customers and build brand awareness? Your plan should outline your marketing strategy, considering online presence, local partnerships and promotional offers.

Here’s why a well-structured plan is crucial:

  • Be watchful of the money being poured in: While it is a great thing that you can fund the entire business venture yourself, a plan in place will ensure you have proper checks and balances on where and how much money are you putting in.
  • Securing Funding: Investors and banks often require a business plan to assess your venture’s viability. A clear plan showcases your passion, market knowledge and financial understanding, increasing your chances of securing the necessary funding. Franchise business operators usually come in handy with their guidance in securing such loans.
  • Guiding Operations: Your plan becomes your operating manual. It defines your target audience, menu strategy, staffing needs and marketing approach, keeping you focused and ensuring smooth day-to-day operations.
  • Reaching Your Goals: Financial projections are a key part of your plan. They involve forecasting your sales, expenses and potential profits. This helps you set realistic goals, track progress and make informed decisions for future growth.

A well-crafted business plan is a powerful tool. It demonstrates your preparedness and increases your chances of success.

Plan the Financing

Turning your fast-food dream into reality requires planning your finances.

Here’s a breakdown of the key expenses to anticipate:

Startup Costs

This is your initial investment to get things rolling. Here are some areas to consider:

  • Kitchen Equipment: Fryers, grills, ovens, refrigerators – these are the heart of your operation! Costs can vary (₹1 lakh to ₹5 lakh or more) depending on the size and complexity of your menu.
  • Setting Up Shop: Seating, counters, attractive signage and decor all contribute to your ambience. Budget anywhere from ₹3 lakhs to ₹8 lakhs or more for this.
  • Licenses & Permits: Remember the FSSAI license, GST registration and others? Budget ₹50,000 to ₹2 lakh to cover these essential permissions.
  • Initial Inventory: Stock up on fresh ingredients and packaging materials. Plan for ₹50,000 to ₹2 lakh to kickstart your inventory.

Operational Costs

These are the ongoing expenses to keep your business running smoothly:

  • Rent: Location is crucial! Rent can vary greatly (₹10,000 to ₹50,000 or more per month) depending on size and location. Choose wisely!
  • Salaries: Your team is essential. Budget for salaries of cooks, servers and cleaners. This can vary based on the number of employees and their roles.
  • Utilities: Electricity, water, gas – these keep the lights on and the grills hot! Plan for ₹20,000 or more per month for utilities.
  • Marketing & Advertising: Spread the word! Budget for promoting your business online, through flyers or local ads. This can vary depending on your marketing strategy.

Working Capital

Don’t forget a buffer! Having working capital (₹1 lakh to ₹5 lakh) helps cover day-to-day expenses until your business becomes profitable. By understanding these key expenses, you can create a realistic financial plan.

Hiring Right People

Your fast-food business is only as good as the team behind it! Here’s a quick look at some key roles you might need to fill:

  • Cooks: It is important to hire trained cooks who can prepare the dishes well and maintain the unique taste. However, this is eliminated when you opt for an Ajay’s Cafe Franchise that does not require a cook.
  • Servers & Cashiers: The friendly faces at the forefront. They’ll take customer orders, handle payments and keep things running smoothly.
  • Other Kitchen Staff: These are the backbone of your operation. They’ll prep ingredients, clean equipment and assist the cooks.

A passionate and well-trained team is essential for exceptional customer service and a thriving business.

Why franchising is a safer bet?

Starting a fast-food business from scratch can be exciting, but it also comes with risks. Franchising with a successful brand like Ajay’s Cafe can help mitigate these risks and offer a smoother path to success.

Franchising might be a safer choice because:

  • Reduced Risk: Franchises benefit from established brand recognition, proven business models and ongoing support from the franchisor. This minimises the risk of failure often associated with starting a new business independently.
  • Lower Costs: Setting up a new outlet can involve high initial costs for equipment, marketing and staff training. Franchises often offer economies of scale, helping you save on these costs through bulk purchasing and established training programs.
  • Proven Success: Franchises leverage the success of the existing brand. You’ll benefit from tried-and-tested recipes, marketing strategies and operational procedures, increasing your chances of profitability.

Ajay’s Cafe, with over 160 successful outlets across Gujarat, is a prime example of a thriving food franchise. By partnering with such QSR brands in India, you gain access to our expertise, established brand identity and a support system to help your fast-food dream become a reality.

Some concluding thoughts

Owning a fast-food business can be a delicious journey filled with satisfied customers and entrepreneurial fulfilment. We hope this comprehensive guide has given you the knowledge and steps to navigate the exciting world of the fast food business.

And venturing into a competitive industry like the fast food market needs someone experienced to guide you through. This is where trusted franchise brands like Ajay’s Cafe come into the picture, where the team backs the franchisee right from the beginning and trains them and their team, all the while educating them about the dos and don’ts of surviving the quick-service restaurant industry. Remember, success is a recipe with many ingredients – thorough planning, financial understanding and a passionate team are key.

Categories
Food

Famous Foods from Different Cities of Gujarat

A metallic plate consisting of small portions of various Gujarati dishes

While the world eats to live, Gujaratis live to eat, so much so that Gujaratis have even become millionaires by making the world eat off their hands. The humble Khakhra has travelled to every continent and the spongy Dhoklas have even featured in the menus of prominent Michelin Star Indian restaurants globally.

We have created the ultimate guide to famous foods and their cities in Gujarat for you. Read it and share it with your friends living all over the country and worldwide.

Table of contents

  1. Locho – Surat
  2. Umbadiyu – Valsad
  3. Sev Usal – Vadodara
  4. Vanela Ganthiya – Bhavnagar
  5. Kutchi Dabeli – Mandvi & Bhuj
  6. Khaman – Lodra, Gandhinagar
  7. Khari Sing – Bharuch
  8. Tikha Ghughra – Jamnagar
  9. Puff – Nadiad
  10. Leeli (Green) Chutney – Rajkot
  11. Gota – Dakor
  12. Khavsa – Surat

Locho - Surat

Source: Milk And Cardamom

Locho is a tasty steamed snack made from gram flour, popular in the city of Surat. Instead of being a solid lump, it comes as little dumplings with an irregular shape. This is exactly the word Locho means too, inconsistency and confusion. And this dish looks like a well-seasoned lump of pudding. The dumplings are seasoned with toppings like sev, melted butter, spices, onions, and fresh coriander leaves. This gives Locho a delightfully spicy and savoury flavour. Being made from gram flour, it is gluten-free and quite filling due to the dense texture of the dumplings. Surat is renowned for perfecting the recipe of Locho over many years. That’s why this unique snack from Surat has become a famous treat across Gujarat and beyond.

Umbadiyu - Valsad

Umbadiyu (or Ubadyu) is a local, seasonal delicacy from the Valsad district of South Gujarat. It is especially popular in rural Valsad areas and along National Highway 48 between Dungri and Umargam. This hearty winter dish is also found in Dadra and Nagar Haveli, and Daman and Diu. Key ingredients are potatoes, green beans, purple yam and sweet potatoes. What makes umbadiyu unique is the earthy aroma of kalar (Indian nettle) and kamboi (black honey shrub) added to it. The dish is slowly cooked in a rounded earthen pot placed upside down over a fire. Umbadiyu was even featured on the popular Hindi TV show Taarak Mehta Ka Ooltah Chashmah, where Jethalal organised an Umbadiyu brunch!

Sev Usal - Vadodara

Sev Usal is the most famous dish from the city of Vadodara. It is similar to the popular Maharashtrian snack misal pav. This is because the former rulers of Vadodara were Marathi, which influenced the local cuisine. Sev Usal consists of a spicy, flavorful curry made from legumes like peas, moong, lentils and black-eyed beans. It is topped generously with crispy sev and chopped onions. This unique dish is served with tiny, soft pav (dinner rolls) and a zesty red chutney on the side. From its Marathi origins, Sev Usal has become a beloved dish across Gujarat and India. No visit to Vadodara is complete without trying this iconic local delight.

Ajay’s Asks: Should we experiment with creating small sliders using these tiny Pav buns, as a fun addition to our menu of best burgers?

Vanela Ganthiya - Bhavnagar

Vanela Ganthiya is a popular Gujarati snack made from gram flour (besan) and spices. The name ‘vanela’ refers to how the dough is rolled and twisted into a particular shape, which gives these bite-sized treats their unique soft texture. They are cousins of the famous Fafda and Papdi, which most Indians are familiar with, as they use very similar ingredients. Just like Jethalal from Taarak Mehta loves Fafda-Jalebi, all these crispy, savoury snacks are beloved across Gujarat. However, the finest quality Fafda, Papdi and Vanela Ganthiya are produced in the city of Bhavnagar and even exported globally! So when in Bhavnagar, don’t miss out on the chance to enjoy them, especially with the chutney, sambharo and fried chillies.

Kutchi Dabeli - Mandvi & Bhuj

Kutchi Dabeli is a world-famous street food snack originating from the Kutch region of Gujarat. At its base is a soft pav stuffed with a delicious mashed potato mixture. This potato filling is cooked with special dabeli masala, topped with crunchy masala peanuts and a tangy red chutney. The stuffed Dabeli is then served with even more chutneys – like spicy green chutney, sweet date chutney and tart tamarind chutney. Crispy sev and pomegranate seeds provide a contrasting texture. Hailing from cities like Mandvi and Bhuj, this snack offers an explosion of flavours in every bite and it has made the humble dabeli an international favourite. It’s a convenient, tasty snack that’s easy to assemble but hard to stop eating!

Khaman - Lodra

Khaman is a soft, spongy delicacy made from gram flour (besan) that has put the small village of Lodra in Gandhinagar district on the map. Though similar in appearance to dhokla, khaman has a distinct yellow colour and different batter and cooking methods. The gram flour batter is steamed, then cut into pieces and doused in a flavorful mixture of water, sugar, salt and green chillies. This provides Khaman with its unique taste. Unlike the plain white dhokla, khaman can be eaten for breakfast or lunch, either plain or with chutneys or a special kadhi. Lodra’s khaman is renowned for being extra soft and delicious. So much so that street stalls selling fresh Lodra Khaman can be found all over Gujarat!

Khari Sing - Bharuch

Source: Babubhai Zaverbhai Chanawala

While Bharuch is known to be a textile industry town, it is actually more famous for its salted peanuts. If you happen to mention to any Gujarati that you’ll be visiting or travelling across Gujarat, they’ll insist you try the Khari (salted) Sing (peanuts) available from any of the shops in Bharuch. Now, what makes these peanuts special is the fact that they are surprisingly larger in size compared to conventional peanuts and have a nice crunch and bite to it when roasted and tossed with rock salt.

Tikha Ghughra - Jamnagar

Tikha Ghughra is a popular spicy street food from the city of Jamnagar in Gujarat. It consists of deep-fried dumplings stuffed with a fiery potato filling. These dumplings are then topped with various tasty chutneys like tangy-sweet tamarind chutney and green coriander-mint chutney. Spicy roasted peanuts and crispy sev noodles provide an extra crunchy texture. Tikha Ghughra gets its name from the Gujarati words for “spicy” and the dish itself. While a sweet version exists, it’s the spicy potato variety that has become a real local favourite. The dumplings deliver a delightful combination of sour, spicy and masala flavours in every addictive bite. Both young and old simply can’t get enough of this iconic Jamnagar street food delight!

Nadiad - Puff

Unconventional, isn’t it? But Yes, Nadiad in Gujarat is actually well known for its absolutely flaky Aaloo Matar (Potatoes & Peas) and Vegetable Puff. It is believed to have started from a small bakery at IG Marg in Nadiad sometime in 1971, where they started selling these flaky pastries filled with spicy aloo matar filling straight out of the oven. These puffs are usually triangular or rectangular in shape and are served with sev, cheese, chutneys, mayonnaise – basically any additional topping or condiment you prefer.

Leeli (Green) Chutney - Rajkot

Source: Eat More Art

Rajkot is renowned for its delicious green chutney, a versatile condiment loved across Gujarat. This bright green ‘leeli chutney’ has a tantalising flavour that complements many snacks. It’s the perfect dip for samosas, theplas (flatbread), and even chaat dishes. But locals particularly relish it with katri (sun-dried potato crisps) and leelo chevdo (a savoury trail mix). The chutney’s vibrant taste enhances the crispiness of these favourite tea-time snacks. So famous is Rajkot’s green chutney that no one visits the city without taking home multiple packs from iconic shops like Maganlal. Whether used as a dip, spread or topping, just a spoonful of this zesty green chutney instantly uplifts any snack or meal with its legendary flavour.

Gota - Dakor

Gota is a traditional Gujarati type of pakoda or fritter, hailing from the village of Dakor in Gujarat. It is one of the most loved snacks after dalwadas and is made by combining lentils, semolina and various spices. The ingredients are mixed together into a thick, dense mixture which is then shaped into small round or oblong gota pieces. Despite its simple composition, Dakor’s gota has a delightfully complex flavour due to the special blend of spices used. This age-old snack has been made in Dakor for generations, perfected over time. Gota can be eaten at any time of day, either hot or at room temperature, sometimes accompanied by chutneys or just like that. Though little-known outside Gujarat, this humble delicacy from Dakor deserves wider appreciation for its tasty appeal.

Khavsa - Surat

They say humans get solace and mukti once they’ve had Surat nu Jaman (Food from Surat) and Kashi nu Maran (death in Kashi). And hence the last dish in this list is again Surti. Khavsa is a delightful Surti twist on the traditional Burmese coconut soup known as Khow Suey. This street food delight from Surat, Gujarat’s diamond city, exemplifies the local love for fusion flavours. While the original has vegetarian and non-vegetarian versions, let’s focus on Surat’s take. The locals have rechristened it as ‘Khavsa’ – a runny, spice-laden soup served with crispy besan or flour papdis for dipping. Each vendor adds their own special touch, but the signature Schezwan sauce provides a real spicy kick that Suratis adore. Khavsa offers an enticing blend of textures and flavours – the soupy coconut broth, the crunch of papdis and peanuts and the zing of Schezwan chillies. One sip transports you to food nirvana that only Surat can deliver!

But, what do modern Gujaratis love to eat?

Modern Gujaratis have embraced a diverse, cosmopolitan palate. While deeply rooted in their love for traditional delicacies like Surti Locho, Khaman and Dabeli, they equally relish global favourites like cold coffees, pizza and burgers. In cities like Ahmedabad, it’s common to find students and professionals enjoying a steaming hot bowl of Surti Locho sold on the street outside Vastrapur Lake and later asking their friends to recommend places that serve the best burgers and best pizza.

And this beautiful chaos is visible in bustling spots like Ajay’s Cafe. This is because cities like Ahmedabad, Vadodara, Surat and Navsari are known to have thriving eating-out cultures that have grown and evolved over the years. While a lot of the dishes mentioned above continue to be a staple among Gujaratis everywhere, the food choices have seen a shift when it comes to eating out, especially in the company of friends, colleagues and siblings. This is why places like Ajay’s Cafe are always buzzing with people, young and old, sipping on cold coffees, burgers and pizzas. Gujaratis today have welcomed global cuisine with open arms, yet still cherish their regional icons.