Author: Jaideep Solanki

Categories
franchise

Top 10 Franchise Business Opportunities in India

concert artwork showing franchising in business

Did you know franchising has a higher success rate than starting a business from scratch? It’s a great option for first-time entrepreneurs or those seeking a stable investment with comparatively lower risk. We’ve compiled a list of the top franchise business opportunities in India, ranging from quick service restaurants (QSRs) to salons and even logistics.

Now, this list will help many entrepreneurs to identify the business and industry which suits their interests. However, it advised to reach out to the respective brands directly to know more about their offerings for franchise opportunities, as Ajay’s Cafe cannot offer consultancy on franchising beyond its quick service restaurant business.

Table of Contents

  1. Ajay’s Cafe
  2. CarzSpa
  3. Amul
  4. Delhivery
  5. Lenskart
  6. Jockey
  7. Kidzee
  8. Subway
  9. FabIndia
  10. Lakmé Salon
  11. Concluding Thoughts

Ajay’s Cafe (Starting at ₹15 lakhs)

Known for its cold coffees, pizza and burgers, Ajay’s Cafe has been a prominent player from Gujarat, among the leading QSR franchises in India. Having started in 2014 from Navsari, Ajay’s Cafe has over 150 outlets all over Gujarat, helping many first-time entrepreneurs live their dreams and make the most of the food franchise opportunities in India.

Over the past decade, Ajay’s Cafe has found solid footing in the highly competitive market consisting of major multinational fast-food and burger franchises, because of the strict adherence to quality and great flavour options in their burgers and pizza and other major cities. The brand trains its franchise owners and their staff in running the outlets and further supports them – right from setting up the cafe space to its grand launch and promotion to draw customers regularly. Here’s what one needs to start an Ajay’s Cafe.
Investment
₹15 Lakhs
Area (sq.ft.)
Min 400
Brand Fee (₹)
₹0
Royalty
0%
Marketing Levy
0%

CarzSpa Detailing Studios (Starting at ₹20 lakhs)

CarzSpa Detailing Studios is a leading name in car care and detailing, offering a franchise opportunity for ₹20 lakhs. This investment amount can vary depending on the city and size of your outlet. But the potential rewards are high, with franchisees enjoying a net profit margin of 20-25%, which is well above average in this industry.

CarzSpa is a premium car detailing brand that’s changing the way people think about car care in India. As the car market keeps growing, more and more car owners are looking for professional detailing services to keep their vehicles looking their best. CarzSpa offers high-quality services to meet this growing demand, making it a smart choice for anyone who wants to enter a profitable and in-demand business.
Feature
Detail
Industry
Automobile Service & Detailing
Area Required
1500 sqft
Investment
₹20 Lakhs (varies depending on city and outlet size)
Profit Margin
20-25% (average)

Amul (Starting at ₹2 lakhs)

A shot of Amul Parlour

Another opportunity worth your time and money is Amul. Needless to say, Amul is a brand that is well-recognised and trusted by India, thanks to its high-quality products. It has very high brand loyalty and customer base. It is literally “The Taste of India” All of this means that you don’t have to go through the laborious process of winning over the customers’ loyalty. The groundwork has already been laid.

Depending on the location of the outlet, the expected sales turnover can be anywhere between ₹5 lakhs to 10 lakhs per month. What’s more, is that you do not have to pay any royalty fee. This is an ideal choice if you’re looking for low-cost investment and higher stability and surety of returns.
Format
Amul Parlour
Ice Cream Scooping Parlour
Investment (₹)
2 Lakhs (approximate) (inclusive of brand fee)
6 Lakhs (approximate) (inclusive of brand fee)
Area (sq.ft.)
100 - 150
> 300
Royalty
0%
0%
Return On MRP
Pouch Milk - 2.5% Milk Products 10% Ice Cream 20%
Recipe Based Ice Creams - 50% Pre Packed Ice Creams - 20% Other Products - 10%

Delhivery (Starting at ₹50,000)

If retail is not your cup of tea, you can venture into the logistics territory with Delhivery. With over a decade of operation, Delhivery has garnered an immense reputation and loyalty. All you need to set up a franchise is a commercial area of around 100 to 200 sq. ft. and about ₹ 5 to 10 Lakhs investment. Delhivery will provide training, field assistance, current IT systems and expert guidance from the Head Office.
Investment (₹)
5 - 10 Lakhs
Brand Fee
50000
Royalty
20%
Space
100 - 200 Sq Ft
Exp. ROI
15%

Lenskart (Starting at ₹20 lakhs)

A variety of glass frames arranged on shelves in a Lenskart store

With quality products and over a decade of operation, Lenkart has become the go-to brand for eyewear. It has made a name for itself and carved out a space in the eyewear industry. Of course, then, it only makes sense that they take meticulous care of their franchisees in order to ensure smooth operation.

With low investment costs, high return and a breakeven period of 15 to 18 months, Lenskart proves to be a very attractive opportunity. Not only in terms of finances but also in terms of the support that franchise owners get. Lenskart promises stock correction (there will be no dead stock), site selection, interior furnishing, personnel recruitment and training, and expert support in branding. Franchise owners are fully supported and taken care of so that operations become smoother.
Investment (₹)
20 - 30 Lakhs
Brand Fee
224000
Royalty
25%
Space
100 - 200 Sq Ft
Exp. ROI
15%

Jockey (Starting at ₹50 lakhs)

Exterior shot of a Jockey franchise
Jockey offers high-quality innerwear

If you want to enter the clothing market and especially the innerwear market, opting for Jockey is a no-brainer. Jockey is the ideal choice because it has an already established brand reputation and high brand loyalty. In fact, it has become synonymous with high-quality innerwear.
Investment (₹)
50 Lakhs - 1 Crore
Brand Fee
₹0
Royalty
Not publicly available
Required Space
1000 - 1500 Sq Ft

Apart from the major advantage in terms of the brand image, you also get assistance from the company. They’ll help you out with choosing a nice spot for the outlet, designing the interior and exterior, and training the employees.

Kidzee (Starting at ₹10 lakhs)

Teacher teaching kids in a classroom
Kidzee provides a safe and stimulating environment for kids to learn

Education is another sector that has proven to be very profitable. Parents want to ensure that their kids get a safe and friendly environment to learn and grow. Kidzee is a name parents can trust their kids with. It is a difficult trust to gain.

Moreover, Kidzee provides its franchise owners with all the learning resources, updates on current educational developments, help with setting up the place and support in enrollments through marketing. This especially makes it easier for people entering the industry for the first time since all the support is with you to guide you.
Investment (₹)
10 - 20 Lakhs
Brand Fee
500000
Royalty
20%
Required Space
2500 - 3000 Sq Ft

Subway (Starting at ₹24 lakhs)

Interiors of a Subway outlet
Subway has set high standards for quality sandwiches

There is generally high brand loyalty in the QSR sector and young people are in love with Subway. Subway has become synonymous with high-quality fresh sandwiches. In fact, they call their employees sandwich “artists” and for good reason. Working with a brand that has such high standards for its products and services can be very beneficial for you. Besides, Subway assists its franchise owners with setting up the franchise, training the employees and even with advertising and marketing.
Investment (₹)
24 Lakhs - 30 lakhs
Franchise Fee
₹6.5 lakhs
Royalty
Not publicly available
Required Space
400 - 600 Sq Ft

FabIndia (Starting at ₹50 lakhs)

Interiors of a FabIndia store
FabIndia offers a wide range of high-quality products

Selling products ranging from menswear and womenswear clothing to home decor and furniture to organic food products, FabIndia has carved out a niche for itself in the sense that all the products it sells are made from traditional techniques, skills and handmade processes, FabIndia is the go-to brand for artisans, designers and customers in this niche. Their brand loyalty is built on the high product and process standards they have set for themselves.
Investment (₹)
50 Lakhs - 1 crore
Brand Fee
₹3 lakhs
Royalty
Not publicly available
Required Space
1000 - 2500 Sq Ft

Lakme Salon (Starting at ₹30 lakhs)

Lakmé is a reputed name in the beauty and salon industry. When it comes to beauty, customers don’t take a chance and remain loyal to the one brand that they trust. Lakmé is that brand. Started in 1980, Lakmé Salon has over 40 years of experience delivering outstanding service and gaining customer loyalty.

Lakmé Salon also provides its franchise owners with expert guidance from the Head Office, field assistance, current IT systems and detailed operating manuals. They also provide training at their own training centres.
Investment (₹)
30 - 50 Lakhs
Brand Fee
₹0
Royalty
Not publicly available
Required Space
800 - 1200 Sq Ft

Concluding Thoughts

So, there you have it. There are various options available ranging from a burger franchise to an eyewear franchise to a Salon franchise, requiring various amounts of investment. Depending on the industry you want to enter and the size of available capital, the ideal choice for you would change.

However, the one franchise opportunity that stands apart among all the brands across industries is Ajay’s Cafe. With low investment costs, an outstanding support system for franchisees, growing demand in the QSR sector and excellent product quality, Ajay’s Cafe makes the most sense to invest in.

Disclaimer: The information mentioned in the article above is from publicly available sources online. Ajay’s Cafe does not guarantee the complete accuracy of the information provided. We recommend verifying the information with the franchises directly for the latest updates. If you want any of the information in this article to be updated, reach out to us at care@ajays.co.in.

Categories
General

Red flags in friendship: The Ultimate Guide

two men standing next to each other, the second one reading his hand out on the shoulder

Alexa, please play dost dost na raha!

That’s our writer, he just had a friendship break up because he compiled a list of red flags to spot in friends. And guess what, out of the seven red flags on the list, his friend ticked 6!

While we comfort him with some cold coffee and a barbeque burger to cheer him up, why don’t you go through this list below and see if any of your so-called friends check this list?

Table of Contents

  1. Their first response is always a NO
  2. Never respond or react to your memes
  3. They think cold coffee is a childish drink
  4. They never pay their share after outings
  5. They keep saying “Bas 5 minutes mein pohoncha!”
  6. Can’t keep a secret
  7. Chooses other burgers over Ajay’s
  8. Some concluding thoughts

Their first response is always a NO

This is the easiest and one of the first red flags to identify in a friend. Inke NAA mein aur HAA mein, dono mein NAA hi hai. Whether it is to bunk classes to watch a movie, plan a midnight birthday surprise for someone or simply hang out at Ajay’s Cafe after college, their first answer is always a no. They agree only when a lot of people give them bhaav, try and convince them and make them feel they’re like some superstar. The only time their first response is a YES is when you offer them fries!

Never respond or react to your memes

It is an unsaid rule of friendship in the digital age, that one must at least use a crying-with-laughter emoji when a friend sends a reel or a meme on Instagram. Who are hese psychopaths jo seen pe chhod dete hai memes ko yar! Never trust people who claim to be your friends and do not respond or react to your memes. So what if they had seen the same meme just an hour ago on some meme page on Instagram?

They think cold coffee is a childish drink

If your friend says no to ordering cold coffee, it is fine. No kalesh, everyone has their choice. But if they then make you feel bad about it – then you must doubt if they’re actually your friend, yaa iske bheje mein koi chemical locha hai? There is nothing childish about cold coffee. Drag that friend to Ajay’s and make them try the Classic Cold Coffee. Deewana ho jayega! If they still think cold coffee is childish hai, we request you don’t go full Prajakta Koli from Mismatched from them. Bas apni thandi cold coffee se cool down your anger!

They never pay their share after outings

Nobody likes a mufti! And we have noticed from behind the counters of our Ajay’s Cafes, that there’s always that one fellow who will be the first one to order and the last one to pay their share of the total bill. Keep an eye out for such friends. They are probably hanging out with you because you always pay for their burgers, box cricket and even chai at the tapri below your office. We’re in the age of UPI, it hardly takes a few seconds to pay that ₹100 no!

They keep saying “Bas 5 minutes mein pohoncha!”

Have you ever wondered why ‘that one friend’ from the group is never on time? This person always arrives after the teams for the box cricket match are decided and always shows up after everyone has given their orders. And worse, he reaches the theatre much after the movie has started. And their bahanas? The cat fell sick, the neighbour’s house had no water, there was no fuel in the scooter and whatnot. Maybe, just maybe, the so-called friend never wanted to hang out with you all and was coming late on purpose. Spot this red flag and cut it off if you can.

Can't keep a secret

The most untrustworthy of them and one of the reddest flags in friendship is this. The foundation of any friendship is that you keep each other’s kaand and karam a top secret. If they go around telling your secrets to everyone, then you cannot be their friend. They’re the ones who will tell your mother that you were with your boyfriend/girlfriend instead of going to college.

Choose other burgers over Ajay's

This is the biggest red flag and the most non-negotiable red flag in any friendship. How can one choose a clown or a fake king’s place to hang out after work or class, when the best burgers can be found only at Ajay’s? In fact, we are pretty sure even the best pizza can be found at Ajay’s Cafe and not at the many American fast-food outlets that claim to make good pizza. Samajh lo, dost, vo saccha dost nahi jo Ajay’s Cafe ke burgers ko naa bole!

Some concluding thoughts

Phew! That was a lot of red flags, wasn’t it? Remember, friendships should be a source of joy, support and laughter. Don’t be afraid to set boundaries and walk away from friends who bring you down or say that cold coffee is a childish drink and they don’t believe that the best burgers are from Ajay’s Cafe. The world is full of amazing people waiting to be your true companions. Now go forth and find those friends! Just maybe grab a cold coffee (because seriously, who can resist?) and celebrate the fact that you’re now a certified pro at spotting red flags.

Categories
General

Don’t Eat These Together – Foods You Must Never Combine

hand holding a burger on a yellow background

Butter on Paranthas is a match made in heaven, kimchi adds a lot more flavour to your favourite ramen and when dahi (curd) is served with some piping hot Khichdi, it’s the ultimate soul food to many Indians. While these combinations score full marks from everyone, are there exactly polar opposite food combos that should never happen?

Let’s say the team here at Ajay’s Cafe is too curious when it comes to researching the best and worst things to have happened to food. They have come up with a list of foods that must never be combined, for the sake of humanity and one’s taste buds and tummy too. Let’s check them out!

Table of Contents

  1. Noodles and Curd/Yoghurt
  2. Burger with Hari (Green) Chutney
  3. Pav with Kadhi
  4. Cold Coffee and Any Citrus Fruits
  5. Dosa with Jams
  6. Pizza with Chai
  7. Some concluding thoughts

Noodles and Curd/Yoghurt

Can we start by acknowledging the dedication to scenes that Shah Rukh Khan has, when he actually ate a plate of noodles with curd in the movie Ra One, to poke fun at South Indians eating Curd Rice?

Ra0ne Curd GIFfrom Ra0ne GIFs

But, that doesn’t mean anyone should consider this stunt without expert supervision or the doctor just a call away. Noodles are supposed to be spicy, tangy and in some cases, a bit sour too. When curd or yoghurt is mixed in the seasoning or had alongside noodles, it actually kills the kick of the varied flavours one might enjoy.

Burger with Hari (Green) Chutney

Alright, alright… Before the team starts getting DMs that this combo might actually taste good, trust us, it won’t. What makes any burger the best burger is the simple science of layering it right. There’s the soft buns, spread with mayonnaise of your favourite flavouring, then comes the perfectly cooked patty or tikki, with some cheese on top and maybe ketchup, if you’re up for it.

The hari chutney (made with green chillies, coriander and mint leaves) tastes best when combined with our desi foods like the OG Indian burger Vada Pav of Mumbai or maybe with the evergreen Theplas from Gujarat. Why ruin the classic flavours of burgers with a forced condiment, from a cuisine that is legendary in its own, right?

Pav with Kadhi

Dekho aisa hai, just because there’s leftover kadhi from the previous night’s Khichdi Kadhi dinner and you’re a bit lazy to steam some rice (PS: it is very easy) doesn’t mean it should be eaten with anything.

We are all for innovative combos, but some foods lose their originality and essence when paired with things that are not meant to be. Kadhi is such a delicious buttermilk-based gravy, that it deserves to be paired with something equally warm and soulful like steaming hot rice or any type of khichdi.

But Pav, which is made with wheat or maida, may not taste well with it. These breads taste great when served with vadas, tikkis, bhurjis, spreads, bhajis or some vegetable-based stews. Samjhe bandhu?

Cold Coffee and Any Citrus Fruits

Cold Coffee is a completely satisfying drink in itself. It has the caffeine kick, the perfect sweetness and a delicious creaminess to it. When something is so perfect, why ruin it by adding flavours that actually cut through the other instead of blending with it?

cold coffee bottles with oranges lying around on a table
We know it’s a good photo, but don’t try it!

This is why our chefs at Ajay’s Cafe HQ in Navsari just couldn’t agree upon adding flavours like lemon or orange in creating new variants of our cold coffees. Think about it, Orange in itself has a refreshing, citrusy punch to it. And coffee works as the perfect kicker on a day when the energy levels are low (thanks to all the late-night texting with your potential girlfriend/boyfriend). When you mix the flavours of milk, caffeine and citrus together, they cancel out each other and will leave a weird after-taste on your tastebuds.

Dosa with Jams

When we Gujjus think of doing something daring with a chance of a blowback, we call it akhatro. That is exactly what this combo is. Dosas are a gift from our South Indian brothers and sisters. They’ve also taught us how to pair it with perfect condiments like coconut and tomato chutneys, sambar, Milagai Podi (gun powder) and even ghee (remember the Davangiri Dosa at Ajay’s Food Court?). Why cause controversy by mixing it with Jams or worse, jelly spreads? And if you’re thinking of chocolate or Nutella, we want you to stop right there and think of something else.

Dosas are great Indian pancakes or crepes that, unlike their European counterparts, need any form of sweet, syrupy pairing. DOSAS ARE SAVOURY! There, we couldn’t have made it more clear.

Pizza with Chai

Agreed, that we Gujaratis are very daring with our food choices and we’re the inventors of the legendary Pineapple Sandwich and Maggi Bhajiya. But even we won’t go to the extremes of ordering a Pizza and a garma garam chai along with it.

The best pizza and drink pairing would be a cold coffee or a tall glass of Coke – it goes without saying. Hot beverages are not the best drink of choice to go with pizzas. And since we’re talking about chai, maybe have a Vada Pav or a Bombay Masala Toast with it. When you’re thinking of pizza in Ahmedabad, don’t go to the nearest galla to pick up a cutting chaa, but head to the nearest Ajay’s Cafe and go for Cold Coffee and a Margherita Pizza.

Some concluding thoughts

Kya bolti public? It’s good to be innovative with your food pairings, and never stop experimenting. If you have friends who may or may not be very experimentative or have no clue what should or not be paired while eating, send them this blog. Punya ka kaam hai dosto.

And if you have more suggestions for us and our readers, DM us on Instagram on @ajayscafeofficial.

Categories
franchise Franchise Opportunities

Top cafe franchise business opportunities in India

The minimalist interiors of a cafe

The cafe culture in India is booming! Owning a cafe franchise can be a lucrative and fulfilling venture. But hefty initial investments might hold you back. This blog unveils the top cafe franchise options in India, perfect for aspiring entrepreneurs. We’ll explore investment ranges, space requirements and potential return on investments (ROI) for each brand. So, grab a cuppa and read on!

Table of Contents

  1. Ajay’s Cafe
  2. The Chocolate Room
  3. Starbucks
  4. Cafe Frespresso
  5. Momo Nation Cafe
  6. Concluding Thoughts

Ajay's Cafe

A burger and coffee outlet with customers sitting at tables
Ajay’s Cafe sees constant footfall of customers thanks to their cold coffee and burgers

With the Indian QSR sector growing rapidly, Ajay’s Cafe is a great choice for first-time entrepreneurs who want to take advantage of this exciting market. Their low investment, comprehensive support, and delicious menu make them a winning franchise opportunity.

Their unique franchise model is ideal for new business owners. With an investment of around ₹15 lakhs and a space of 400 sq. ft., Ajay’s Cafe makes franchising accessible to more people.
Investment (₹)
15 Lakhs
25 Lakhs
50 Lakhs
Area (sq.ft.)
400
1000
6000
Franchise Fee (₹)
₹0
₹0
₹0
Royalty
0%
0%
0%
Marketing Levy
0%
0%
0%

There are no franchise fees or royalties to pay, so franchise owners can keep more of the profits. The team of Ajay’s Cafe helps every step of the way. Their team will handle everything from finding a good location to setting up your outlet, branding, and even initial marketing.

Additionally, the franchise owner and the franchise outlet staff receive a thorough 15-day training program from Ajay’s Cafe before the opening. This compulsory training covers everything that’s required in running a successful Ajay’s Cafe franchise, from food preparation to providing excellent customer service.

After the opening, the team from Ajay’s Cafe offers ongoing support with sales and marketing strategies, regular check-ins and business advice from experienced professionals.

The Chocolate Room

An outlet of The Chocolate Room with indoor and outdoor seating in Ahmedabad

The Chocolate Room is a delightful cafe franchise concept celebrating all things chocolate. With three distinct models to choose from, aspiring entrepreneurs can find the perfect fit. The standard model requires an investment of ₹50-55 lacs, including a franchise fee of ₹15 lakhs, for a spacious 800-1200 sq.ft. area. The compact model offers a more economical option, with a total investment of ₹35-40 lakhs and a franchise fee of ₹10 lakhs for a 500-700 sq.ft. space. For those seeking a smaller footprint, the kiosk model demands an investment of ₹15-20 lakhs and a franchise fee of ₹5 lakhs for a 100-300 sq.ft. area. Regardless of the model, franchisees can expect an 8% royalty on net sales and a 2% marketing levy.

Model
Standard
Compact
Kiosk
Investment (₹)
50-55 Lakhs
35-40 Lakhs
15-20 Lakhs
Franchise Fee (₹)
15 Lakhs
10 Lakhs
5 Lakhs
Area (sq.ft.)
800-1200
500-700
100-300
Royalty
8%
8%
8%
Marketing Levy
2%
2%
2%

The table above will help you understand their franchise cost better.

Starbucks

An Indian Starbucks Coffee offers a coffee cup a customer wearing a bag
Starbucks in India has become synonymous with premium American coffee

Starbucks, a world-famous name synonymous with exceptional coffee and a premium cafe experience, is a perfect example of a successful food franchise opportunity in India. Established in India through Tata Alliance, Starbucks offers aspiring entrepreneurs a chance to be part of this global brand’s legacy.
Model
Tata Starbucks Franchise
Investment (₹)
25-40 Lakhs
Franchise Fee (₹)
Not publicly available
Area (sq.ft.)
Not publicly available
Royalty
Not publicly available
Marketing Levy
Not publicly available

All the above data is provided only to applicants by Tata Starbucks Pvt Ltd

Owning a Starbucks franchise means instant brand recognition and customer loyalty. Tata Starbucks provides extensive training and support to its franchisees, ensuring a smooth operation that upholds the brand’s high standards for quality and customer service. While Starbucks offers a premium coffee experience, if the focus is on a high-energy cafe with a constant buzz and repeat customers, then a brand like Ajay’s Cafe might be a better fit, as they target a younger demographic with a more casual vibe.

Ultimately, the choice between a Starbucks franchise and other food franchise opportunities depends on the entrepreneurial goals and target market.

Cafe Frespresso

The serving counter of a cafe with its menu display in the backdrop
Frespresso is a brand trying to make its mark in the highly competitive QSR industry

Cafe Frespresso has carved a niche as one of the best cafe franchises in India, offering a delectable range of beverages and delicacies at affordable prices. Beyond its delicious coffee, the brand takes pride in its comprehensive menu prepared with utmost care and high-quality fresh ingredients, ensuring a truly satisfying cafe experience for every customer.

Aspiring franchisees can look forward to an array of benefits with Cafe Frespresso, including a supportive franchise model with one of the best investment requirements in the segment. The brand’s commitment to customisation allows franchisees to cater to local trends and clientele, while its growth-oriented and transparent work policies foster a supportive environment.

Frespresso provides comprehensive training and guidance from a team of internationally trained coffee professionals, equipping franchisees with the skills and knowledge to establish a successful business. Additionally, franchisees gain access to numerous marketing tools and hands-on assistance, from pre-opening to regular operations, ensuring a seamless start and ongoing support.

Investment Franchise Fee Royalty Fee
₹10 lakhs - ₹20 lakhs
₹3 lakhs
6%

With an investment ranging from ₹10 lakhs to 20 lakhs, a franchise fee of ₹3 lakhs and a 6% royalty, Cafe Frespresso presents an attractive opportunity for entrepreneurs seeking a foothold in the cafe industry. The brand’s flexible formats, including master and multi-unit franchises, cater to diverse investment capacities and growth ambitions.

Momo Nation Cafe

mo Nation is trying to cash in on people's growing love for momos and growing cafe culture

Momo Nation Cafe presents a diverse range of franchise models catering to varying investment capacities and business goals. For entrepreneurs seeking a compact and cost-effective option, the MNC EXPRESS model offers a minimal investment starting from ₹6 lacs for a 100 sq.ft. space, with an average payback period of 9-10 months.

The KIOSK model requires an investment of around ₹8 lakhs for a 150-200 sq.ft. area ideal for high-street and food court locations. Similarly, the CLOUD KITCHEN model, designed for residential and high-street areas, demands an investment of approximately ₹8 lakhs for a 150-200 sq.ft. space, with an average payback period of 8-9 months.

For those seeking to offer a more substantial dine-in experience, the DINE-IN model offers a minimum of 300 sq.ft. area, with an investment starting from ₹12 lakhs and an average payback period of 9-10 months. Lastly, the DINNER model caters to larger spaces of at least 900 sq.ft., with an investment beginning at ₹17 lakhs and an average payback period of 8-9 months.

Feature MNC EXPRESS KIOSK CLOUD KITCHEN DINE-IN DINNER
Investment
₹6 lacs+
₹8 lakhs
₹8 lakhs
₹12 lakhs+
₹17 lakhs+
Area
100 sq.ft.
150-200 sq.ft.
150-200 sq.ft.
300 sq.ft.+
900 sq.ft.+
Payback Period
9-10 months
Not specified
8-9 months
9-10 months
8-9 months
Franchise
Included in Investment
Fee
-
Agreement Period
5 Years

Across all models, Momo Nation Cafe operates on a franchisee-owned franchise-operated (FOFO) model, with franchisee fees included in the investment amount. The brand offers a 5-year agreement period, providing ample time for franchisees to establish and grow their business.

Concluding Thoughts

The Indian cafe franchise market is growing, offering exciting opportunities for new business owners! These are some of the top cafe franchise options available.

Out of all the cafes, Ajay’s Cafe stands out as a fantastic choice, especially for first-time entrepreneurs. This Indian Quick Service Restaurant (QSR) brand, with its incredible support system for franchise owners, comes out as a great option. And what proves this point is that in just the last 3 years (since 2020), Ajay’s Cafe has helped over 100 first-time entrepreneurs become successful franchise owners.

With its popular cold coffee, great burgers and a great vibe at the cafe, Ajay’s Cafe caters to the growing demand for convenient and quality dine-in options in India. Their competitive investment costs, comprehensive support system and focus on helping new business owners make them the perfect launchpad for a cafe franchise idea!

Categories
burger cold coffee Food

Burger King vs McDonald’s: The Ultimate Guide

Two signboards of a McDonald’s and a Burger King appear next to each other

When one thinks of fast food in India, the first visuals that come into mind are of either a large golden yellow M or a burger that’s wearing a crown. Yes, no points in guessing that we are going to talk about McDonald’s and Burger King today. It’s been close to two decades now that both brands have hundreds of burger franchises in India. But, which one’s the best? Or are they even worth considering, given how one brand is accused of using ‘fake cheese’ in their burgers while the other is known to send legal notices to anyone who uses the words burger and king together?

Let’s find out by comparing their best burgers, fries and drinks. But wait, there’s more! We’ll also be exploring a third challenger to these two, that might surprise you, offering the taste that we Indians love, alongside these international fast-food chains. (Yes, our writer was in the mood for some kalesh while writing this)

Table of contents

  1. History of Burger King & McDonald’s in India
  2. The Menu Showdown
  3. Brand USPs
  4. But wait, have you been to Ajay’s Cafe?
  5. The final verdict?

History of Burger King & McDonald's in India

When it comes to fast food, Indians love their chaats, vada pav and pakoras. The idea of pizza and burgers wasn’t even a part of the local conversations until McDonald’s came into the picture. McDonald’s arrived in India first, opening its first outlet in New Delhi and Mumbai in 1996. Back then, the idea of a hamburger was new for many Indians. To win the Indians over, McDonald’s introduced the McAloo Tikki, a delicious veggie burger with a potato patty and yummy spices.

A McDonald’s outlet in India
For close to 3 decades, McDonald's is synonymous with fast food in India

Burger King came a bit later in 2014, but they brought their flame-grilled taste and famous Whopper burgers. Both brands quickly learned that the Indian customer seeks the best food for the best prices. They had to adapt their menus and further introduce more vegetarian options in most burgers and add some flavoursome twists. Let’s see what both brands have to offer for one of its largest markets outside the United States.

Both Burger King and McDonald’s have the 3 most common contenders in the competition for best food in the fast food categories, i.e. Burgers, Fries and Chilled Beverages. Let’s take a look at how they stand out with their menus.

Most Popular Products

When it comes to burgers, both franchises have their champions. McDonald’s is famous for the Big Mac, a double-decker burger with special sauce, while Burger King boasts the Whopper, a flame-grilled powerhouse with a generous helping of veggies. Both are delicious contenders for the “best burger” title, but the choice depends on your taste!

An Indian girl enjoys a burger
McDonald's made Indians fall in love with burgers, but Burger King seems to be changing loyalties

Indian Options

Both burger franchises understand the importance of catering to Indian preferences. McDonald’s offers the McSpicy Paneer burger, a spicy delight with a crispy paneer patty and the McAloo Tikki, a veggie classic. Burger King counters with the Veg Whopper, a veggie twist on their signature Whopper and the Spicy Veg Whopper, packing a flavourful punch.

Sides & Drinks

No burger is complete without yummy sides and refreshing drinks! Both McDonald’s and Burger King offer crispy French Fries, perfect for dipping in ketchup or their special sauces. Craving something different? McDonald’s offers their signature McCafe beverages, including hot and cold coffee. Burger King has a range of soft drinks and their signature frozen drinks.

a hand holding a pack of Burger King fries
It's a common cause of argument for McDonald's & Burger Kinf - Whose fries are the best

Price and Value Comparison

Both franchises offer similar value for money. A typical burger and fries combo will cost around ₹150-₹200. However, special offers and deals can sometimes tip the scales in favour of one brand or the other. It’s always a good idea to check their apps or websites before you visit!

Brand USPs

When it comes to grabbing a quick and tasty bite, both McDonald’s and Burger King have their own ways of charming customers. McDonald’s is known for its familiar taste and convenience. Their bright restaurants, friendly service and iconic Happy Meals with fun toys for the little ones make them a popular choice for families. They also excel at offering special deals like McSaver menus and using their app to give you the best offers on your favourite burgers and fries.

Burger King, on the other hand, takes a more playful and youthful approach. Their flame-grilled burgers boast a distinct smoky taste compared to McDonald’s griddle/pan-cooked options. Burger King is known for offering more customisable options, letting you “Have It Your Way” by adding extra cheese, crispy onion rings or spicy jalapenos to your burger. They also tend to have more exciting and limited-time offers, like introducing unique flavours like the Indie Tikka Whopper for a short period, keeping their menu fresh and interesting for repeat customers.

But wait, have you been to Ajay's Cafe?

So far, we’ve been comparing the burger giants, but what about delicious options closer to home? That’s where Ajay’s Cafe comes in! Forget the struggle of choosing between Big Macs and Whoppers. Ajay’s Cafe offers a taste of India, bursting with flavour and catering perfectly to our desi preferences.

Craving a juicy burger? Look no further than their signature Barbeque Cheesy Burger, packed with a flavourful patty and their house mayonnaise. Feeling extra cheesy? The Barbecue Cheesy Delight is a must-try, oozing with cheese and a delicious barbecue sauce.

In the mood for something different? Ajay’s Cafe takes the humble wrap and gives it a desi twist. Their Paneer Bhurji Tortilla Wrap is a delightful explosion of scrambled paneer with veggies, while the Cheesy Aloo Masala Tortilla Wrap is a comforting classic.

And if you’re looking for a pizza, Ajay’s Cafe doesn’t disappoint! Their Makhani Pizza is a unique creation, combining the creamy goodness of butter masala with cheesy pizza perfection. Prefer a bit of spice? The Paneer Chilli Pizza is a flavourful option with capsicum and delicious paneer.

And all of this, when paired with their signature Cold Coffee, it’s the perfect combo that comforts your soul.

The final verdict?

NONE of the above! Yes, that’s right. Despite all the claims about their burgers, fries and drinks and desserts, believe us when we say it that even their most loyal customers will stop visiting them – if they ever got to know how the burger patties are prepared and stored, if the shakes served at these places contain any actual ingredients from its name or when was the last time the fryer was deep cleaned.

Further, these global fast food chains have turned many people into wannabes who want to make a noise and stand out but eventually end up eating a flappy burger, half cooked fries and sugary soda, but with different names for it – maybe even pretend to be the so-called royalty with cardboard crown.

But the OGs will be the ones who stay true to their local roots. They are the ones who are vocal for local brands and support them in going against the global biggies, who serve substandard food in the name of classic fast food. They are the ones who go to Ajay’s Cafe and order a burger that’s truly Apna, choose a pizza that brings together the flavours of Paneer Chilli with the cheesiness of Italians and pair it with the best cold coffee served within minutes. Because that’s the whole point of fast food, right?

Categories
General

How to get a girlfriend in India: The Ultimate Guide

An Indian couple enjoying burgers together at home

It is said that all you need is love, but nobody told us how difficult, wait, almost impossible it is to find this “love”. We are a country that grew up on a steady diet of cheesy Bollywood romances. Everyone believes that they too will find the Simran to their Raj. And even though girls have shown absolutely no interest in you, your already single sidekick keeps your hope up by telling you that uski naa mein bhi haa hai (there’s a hidden YES in her NO). Don’t fall for all this. Our team of researchers (who might be single too… but that’s beside the point) have come up with this foolproof checklist of how to get a girlfriend in India and take her out on a cold coffee date. Why a cold coffee date, you ask? Now, you can’t take a girl out to a tapri to impress her, would you?

Table of contents

  1. Identify places to meet your potential match
  2. Dress for the date you want
  3. Find common ground or people
  4. Do your homework – Research well
  5. Ditch those cheesy lines
  6. Remember, love is a journey
  7. Date Time – Aajao Ajay’s Cafe Pe!

Identify places to meet your potential match

Now that you have decided that you’re no longer going to be single or the topic of many “single hi marega tu” jokes by your committed friends, the first step to getting a girlfriend is to identify where you can meet the girl of your dreams (or anyone who’d remotely show interest in you).

Now, these places could either be your office, your classroom, the gym, a friend or a family member’s wedding. And if none of these places helps, there’s always the good ol’ dating apps like Tinder and Bumble.

An Indian guy and an Indian girl look at each other lovingly
Some of the initial love stories start in classrooms

Get active at these places and showcase your personality, because that is one of the most attractive qualities a guy could have. Your clothes, the vehicle you drive and everything else comes secondary. But, make sure you don’t cross the line of being creepy. Itna aasaan thodi hai, dost?

Dress for the date you want

Once you have identified the spots where you could meet your potential girlfriend, you must look the part as well. Well, learn from the OG Chocolate Boy of Bollywood, Shahid Kapoor, you have to stand out from the crowd to get her to notice you.

Dress well, dress for the occasion and dress with the trends. Basically, don’t step out wearing an un-ironed shirt. Do not wear a hoodie to an engagement party and definitely ditch wearing those acid-wash jeans with anything, they’re so last decade. Remember, you want to be charming like Bunny from Yeh Jawani Hai Deewani and not Suri from Rab Ne Bana Di Jodi.

Find common ground or people

While we are all for confidence and going out and speaking to the girl you like to make an impression, we don’t want your sorry single self to crash and burn if she says no to your face. Hence here’s some advice, find common points of interest to initiate a soft conversation and then maybe turn up the game. Another easy and safe way to form a connection is to find common people between you. Remember, if there was no Anjali, then Rahul wouldn’t have made an impression on Tina in Kuch Kuch Hota Hai.

Scene from Kal Ho Na Ho with Delnaz Paul and Preity Zinta
Keep your enemies close, but friends who can help you meet girls? CLOSER

Common friends help make an introduction, maybe put in a good word about you to the girl you like and even help break the ice by creating situations to meet and interact. Basically, we’re telling you to find the cheese that brings the bun and patty together to form the best burger.

Do your homework - Research well

Once you have made contact, there’s no backing down. You have to up your game and be on your feet all the time, to ensure that the spark doesn’t die down after the initial conversation.

And this is possible when you have enough knowledge about what she likes, what she doesn’t, what are the things that excite her, what kind of music she listens to, which movies she watches and which foods get her drooling. For example, if she loves to watch Brooklyn 99, listens to Rahat Fateh Ali Khan and never says no to pizza, you know your next conversation can revolve around which Haloween Heist was the best, if Rahat Fateh Ali Khan should feature again on Coke Studio and which places in your city serves the best pizza.

Ditch those cheesy lines

Okay, let’s get this straight. Cheese is the best thing when it is melted and on pizza and in burgers or inside wraps. Definitely NOT ON PICK UP LINES.

So, instead of trying to impress the girl by telling her if she were a fruit she’d be a fine apple, make conversations with her and exchange ideas, thoughts and opinions because that’s what showcases your real personality. (Remember the previous point and the first point? If not, go back and read them again!)

Remember, love is a journey

Finding love in India is a wild ride, full of unexpected turns and maybe a few bumps along the way. But hey, that’s what makes it interesting, right? So read this checklist every time you plan on meeting someone interesting and eventually dating her. This will be your ultimate guide, your best wingman. But yes, make sure you keep this a secret initially. Because we all know, Indian families are not very chill about dating and all, right?

Date Time - Aajao Ajay’s Cafe Pe!

Now that you have impressed the girl you like, she has given hints that you two must go out on a date, yahan galti mat karna! Don’t go for the usual, ghisa-pita options of watching a movie. Because inside a theatre, you’d be busy watching the film rather than talking.

Bring her to Ajay’s Cafe. Order the Peri-Peri Cheesy Delight to spice up the conversation, some Salted Fries with a dip to share between the both of you and a Classic Cold Coffee each. And to make it more fun, you can actually choose to sit at one of the board game tables and play a fun game of Ludo or Snakes and Ladders.

Hai na ekdam mast, cute first date?

Disclaimer: This guide is intended for entertainment purposes only. Actual results may vary. Because all these stunts were tried and tested by experts. The best case scenario of all these working out well will occur only if you eventually take her out to Ajay’s Cafe for a fun date. And do not blame us if your family ki Seema aunty eventually sets you up with a dentist (they earn good money even though they may not be actual doctors, you know).

Categories
burger

Best Burger Joint In India

A veggie burger placed on a tray with sauce and ketchup dripping off the patty

India, a melting pot of cultures and cuisines, has embraced global flavours with open arms. From the bustling streets of Mumbai and Ahmedabad to the beaches of Kerala and the hills of Rishikesh, foodies seek culinary adventures.

Pizza and burgers, once considered exotic, have now become a staple. Just like its earlier counterpart, pizza, burgers have secured a permanent spot in Indian hearts. Across age groups, from college students to seasoned professionals, everyone craves a delicious burger.

But where can you find the best burger joint? A lot of places… And Ajay’s Cafe in Gujarat happens to be one of them. Join us as we open up the secrets behind the perfect burger and celebrate India’s newfound love affair with this iconic dish.

Table of Contents

  1. The Quest for Best Burger Joint in India
  2. Why Ajay’s Cafe Reigns Supreme: The Winning Formula
  3. Adventures Beyond Ajay’s Cafe: Exploring the Indian Burger Landscape
  4. The Final Bite

The Quest for Best Burger Joint in India

Let’s be honest, sometimes you just crave the comfort and familiarity of a delicious burger. A place where the portions are generous, the atmosphere is chill and the company is even better (especially if that company involves catching up with your besties over a cup of cold coffee).

Look no further than Ajay’s Cafe! We are not just bragging when we say we sling some of the best burgers in town. We are talking about crispy patties made with quality ingredients, cooked to juicy perfection.

But Ajay’s Cafe is not just a burger haven. We have also got the best pizzas in Ahmedabad that will rival anything you have ever experienced. Pizzas with perfectly balanced toppings, bursting with flavour in every bite. And let’s not forget the cold coffee – the perfect pick-me-up to fuel your burger and pizza adventures.

Why Ajay's Cafe Reigns Supreme: The Winning Formula

So, what exactly makes Ajay’s Cafe different from the rest? Well, it’s a combination of things that come together to create an unbeatable burger experience:

High-Quality Ingredients

We don’t mess around when it comes to quality. Our patties are made with quality, locally sourced ingredients ensuring the most delicious flavour in every bite.

The Art of the Patty

We understand that the patty is the heart and soul of any burger. That’s why we take the time to perfect our recipe, ensuring a juicy, flavourful experience every single time.

Beyond the Bun

Apart from the soft bun and the delicious patty, also called a tikki locally, we use a variety of sauces as per the flavour chosen from the menu, some freshly chopped onions for a zing and a creamy cheese sauce if one opts for the Cheesy Delight version. What a flavour explosion!

Perfect Bun

A good burger needs a good bun. We use fluffy buns that hold everything together without getting soggy.

The Ajay's Cafe Vibe

We are not just about the food (although, let’s be honest, the food is pretty damn good). We are also about creating a welcoming and vibrant atmosphere. Think comfy seating, some great music to vibe to and a friendly space where you can chit-chat with your buddies and enjoy a delicious burger with a cold coffee.

Adventures Beyond Ajay's Cafe: Exploring the Indian Burger Landscape

Let’s be real, Ajay’s Cafe will surely be your new go-to burger joint (we wouldn’t blame you!), but India is a vast and diverse country and the burger scene is no exception. So, while you are out there conquering your burger cravings, here are a few things to keep in mind:

Go Local

Don’t be afraid to explore local burger joints! You might just stumble upon a hidden gem with unique flavour combinations and a truly authentic experience.

Embrace the Fusion

India is a melting pot of cultures and that’s reflected in its food scene too. Be on the lookout for burgers with a desi twist.

Don't Be Afraid to Experiment

There’s no one-size-fits-all when it comes to burgers. Get adventurous and try different toppings, bun options and even patti variations.

Beyond the Big Cities

The Indian burger scene is not just limited to the metros. Head to smaller towns and cities and you might discover some hidden gems serving up delicious and affordable burgers.

The Final Bite

From the comfort of Ajay’s Cafe to the diverse landscape of regional flavours, there is a burger adventure waiting for every taste bud. So, grab your best friend (or go solo, no judgment here!). The perfect burger is out there waiting for you, just a munch away!

P.S. Don’t forget to share your burger adventures with us on social media! Tag us at @ajayscafeofficial and use the hashtag #IndianBurgerQuest. We can’t wait to see your drool-worthy burger pics!

Categories
General

Top 20 Famous Foods in Gujarat You Must Try in 2024

A collage of 6 images showing famous food of Ahmedabad

When you think about Gujarati food, the usual names come to our minds – Dhokla, Thepla, Fafda and Jalebi (thanks to Jethalal and TMKOC). Agreed, they are delicious. But food in Gujarat has grown much beyond these usual Farsan items or the infamous meethi daal. This blog will take you through a mouthwatering list of the top 20 famous foods in Gujarat that you must try in 2024.

Table of Contents

  1. 20 Famous Foods of Gujarat
  2. Kaik Meethu Pan
  3. Non-traditional, but unmissable

20 Famous Foods of Gujarat

Ganthiya

Ganthiya

Source: Hungrito on X

Ganthiya is an extremely popular Gujarati snack that might surprise you! Let’s just say it’s the soft and savoury twin brother of Fafda, Gujarat’s favourite Sunday naasto (snack). Unlike other deep-fried snacks, it’s not crunchy but rather soft and puffy. Made from besan (chickpea flour), it’s basically thick strings of hand-rolled dough kneaded with spices like turmeric powder and carom seeds add flavour deep-fried in groundnut oil. It is often enjoyed with a semi-spicy hari (green) chutney and masala chai. Bhavnagar in Gujarat is famous for its Ganthiya variety, so be sure to try some if you’re in the city!

Khaman

Khaman served with fried green chilli

Okay. We know, you must be thinking “Arey, but this is toh dhokla no?” No, it is not. Khaman is made entirely from fermented besan batter, unlike its more famous cousin Dhokla, where rice is coarsely grounded into its batter. Khaman has a light, fluffy texture and comes in two variants – Vati Dal Khaman, the savoury one and Nylon Khaman, the sweeter and softer one. Khaman is usually served with mint chutney, fried chillies or some sweet and thick Gujarati kadhi. The Khaman in Surat is considered to be the top tier, followed by the ones from other cities like Ahmedabad and Vadodara.

Patra

Patra

Source: Freepik

Patra is an innovative and delicious snack from Gujarat. It’s a leafy roll made from layering Alnu Paan (અળુના પાન) with a semi-thick besan batter, spread all over the surface, rolled tightly and steamed until it’s cooked through. Once these rolls are taken out of the cooker, they’re cut into circular discs and then tossed into a pan with some groundnut oil, mustard seeds and chillies. Bardoli in Gujarat is known to serve some of the best Patra. But it is widely available at almost every Farsan mart in almost every city of Gujarat.

Khandvi

Another beloved snack of the Gujaratis, the Khandvi are tiny bite-sized rolls made with, yes you guessed it right, besan and the usual spices. What adds a creamy and smooth texture to it is the blending of curd in the batter. Khandvi has a fan following across all ages. Some may even compare it with its North Eastern counterpart La Phing, but they’re two very different items and that’s a topic we might discuss some time later. One can find Khandvi everywhere across Gujarat in farsan shops of all sizes. In fact, Khandvi has regularly featured in the menus for visiting world leaders in India for their dinner and lunch with Prime Minister Narendra Modi.

Methi na Gota

Methi na Gota

Source: TasteAtlas

This is not just any ordinary pakora or bhajiya. Methi na Gota are deep-fried fritters made of besan, methi (fenugreek) leaves and spices. The methi leaves are coarsely chopped and mixed into the besan batter that already has the spices and some baking soda in it. Once deep fried until golden brown, they have a light crunch on the outside but a surprisingly spongy and soft inside unlike the Kanda Bhajiya (which has a more crispy texture overall). While it is said that Dakor has the best Gota in Gujarat, we’d suggest going to any of the farsan outlets near your house and enjoying it with some ketchup.

Locho

Source: NDTV Food

Locho is a steamed Gujarati farsan originating in Surat. Made from gram flour, the dish gets its name from its loose consistency and irregular, dumpling-like shape. It’s somewhat related to Khaman, but unlike its cousin, Locho isn’t served in pre-cut pieces. It’s typically seasoned with oil, butter, sev, spices, coriander and onions. Widely enjoyed in Surat, this snack is particularly popular as Surti Locho. Its popularity extends to Navsari and other regions of South Gujarat as well.

Cholafari

Cholafari

 Source: Trending in Ahmedabad on Facebook

This flaky Gujarati snack, traditionally enjoyed during Diwali, offers a delightful textural contrast similar to papad or chips. Its irresistible flavour comes from a simple yet zesty seasoning of chilli powder and dry mango powder, creating a perfect balance of sour and spicy. While mastering the art of fluffy cholafari at home can be tricky, this recipe unlocks the secret to achieving perfect texture every single time.

Ghughra

Ghughra

Source: Chitralekha

Tikha Ghughra is a beloved street food hailing from the Gujarati city of Jamnagar. These deep-fried dumplings, packed with a fiery potato filling, are a true explosion of flavour. The star of the show is the crispy exterior, giving way to a burst of spiced potato goodness. To complete the experience, a symphony of toppings is added – tangy and sweet chaat chutneys, crunchy masala sing (peanuts) and a sprinkle of nylon sev for textural contrast. This delightful mix of sweet, sour and spicy flavours makes Tikha Ghughra a favourite among all ages in Jamnagar.

Undhiyu

Undhiyu

Undhiyu is a must-have dish for Gujarat’s beloved kite-flying festival, Uttarayan. No Uttarayan is complete without the delicious trio of Undhiyu, Puri and Jalebi. This mixed vegetable dish is a regional speciality of Surat, Gujarat. Its name comes from the Gujarati word “undhu,” meaning “upside down,” reflecting the traditional cooking method in a matlu (earthen pot) buried underground and fired from above. Undhiyu is a seasonal delight, featuring winter vegetables like green beans, raw bananas, small eggplants, potatoes and purple yam available along the South Gujarat coastline, including Surat, Navsari and Valsad regions. These vegetables are simmered in a dry paste made with coriander leaves, ginger, garlic, green chillies, sugar and some freshly grated coconut and slow-cooked with oil and a minimal amount of water, just enough to steam the root vegetables.

Sev-Tameta nu Shaak

This Gujarati comfort food literally translates to “tomato and sev curry” and is a delightful explosion of textures and flavours. Originally from the Kathiyawad region of Gujarat, this dish has a base that is a simple yet flavourful tomato gravy simmered with spices. Then comes the magic touch – a generous helping of sev. The sev adds a delightful crunch that contrasts perfectly with the smooth tomato base. The sweetness from a touch of sugar balances the tangy tomatoes, making Sev Tameta nu Shaak a crowd-pleasing favourite. This is served with Bajra No Rotlo or Bhakhri.

Tuver na Totha

Source: Cooking With Siddhi

Tuver na Totha is a comforting and flavourful Gujarati dish perfect for a warming lunch or dinner. The star of the show is tuver dal, a type of pigeon pea, simmered in a rich and slightly spicy tomato gravy. Fresh ingredients like ginger, garlic and green chillies add depth of flavour, while warming spices like turmeric and cumin bring a touch of heat. The dish is typically cooked until the lentils are tender and the gravy has thickened nicely.

Traditionally, Tuver na Totha is served with pan-seared flatbreads like roti or paratha. These crispy breads are perfect for scooping up the delicious stew and soaking up all the flavourful gravy. It’s a simple yet satisfying meal that’s sure to leave you feeling happy and content.

Ringa No Olo

Ringa No Olo

 Source: Cookpad

Ringna No Olo is a delicious Gujarati sabzi made with roasted eggplant (also called brinjal or baingan) and a blend of spices. The roasting brings out the delicious flavour of the eggplant, which is then mashed and cooked slightly with green chillies, ginger and other spices. This dish is very similar to Baingan Ka Bharta, a popular dish from other parts of India. They’re made similarly, with just a few small differences. Ringna No Olo is a great choice for lunch or dinner during winter in Gujarat and it goes perfectly with Bajra No Rotlo (flatbread made with millet flour) or Bhakhri (another type of flatbread).

Kaik Meethu Pan

Matho

Matho

 Source: Ghodke Sweets

Matho is a delightful Gujarati dessert that shares similarities with Shrikhand but offers a lighter experience. Made with hung curd and cut fruits, Matho boasts a refreshing taste with a touch of probiotic goodness. Unlike the thicker and creamier Shrikhand, Matho has a thinner consistency, perfect for warmer months. This allows for a delightful addition – fruits! Mixed fruit Matho is a popular summer treat, featuring a vibrant mix of chopped seasonal fruits like mango, pomegranate and grapes. Served chilled, Matho is a burst of flavour and a perfect way to cool down on a hot day.

Basundi

Basundi is a decadent Indian dessert that will tantalise your taste buds with its richness and creaminess. Unlike its North Indian cousin Rabri, which often incorporates thickened milk solids, Basundi takes a simpler approach. Whole milk is simmered patiently over low heat, slowly reducing it to about half its original volume. As the milk cooks, it caramelises, developing a deep, nutty flavour and a thick, pudding-like consistency. This creamy base is then often enriched with nuts like almonds and pistachios, along with the aromatic touch of cardamom and saffron. Served chilled or at room temperature, Basundi can be enjoyed as is or dressed up with a drizzle of honey and chopped nuts.

Keri no Ras

Keri no Ras, also known as Aamras, is a simple yet delightful Gujarati dish that celebrates the king of fruits – the mango. Freshly hand-peeled Alphonso mangoes, known for their sweetness and flavour, form the base of this dish. The juicy pulp is then blended with a touch of water or milk to create a smooth and refreshing drink. A sprinkle of saffron adds a touch of luxury, while cardamom and nutmeg provide an aromatic touch.

Non-traditional, but unmissable

Kutchi Dabeli

A well-known snack from Kutch and Saurashtra, but this street food variation offers a whole different experience. Imagine a perfectly seasoned, tender potato patty wrapped inside a bun. Then, a colourful variety of chutneys—sweet and spicy—along with a sprinkling of chopped onions and coriander. A last burst of pomegranate seeds gives a sweet crunch that enhances the flavour of every bite of Dabeli. This dish is an excellent grab-and-go option for satisfying your hunger while visiting Gujarat’s crowded streets.

Amdavadi Vadapav

Amdavadi Vadapav

Source: Gujarati Rasoi

The Amdavadi Vadapav takes the classic Bombay street food, Vada Pav and adds a unique Gujarati touch. The star of the show remains the same – a deep-fried potato patty, spiced with turmeric, cumin and coriander, known as a vada. However, instead of a simple bun, Amdavadi Vadapav uses a soft and pillowy ladi pav. The magic happens when the vada is generously pan-seared in butter, giving it a crispy golden exterior and a rich buttery flavour. This delightful creation is then tucked into the soft ladi pav and finished with a combination of sweet and tangy chutneys, typically ketchup and green chutney. The Amdavadi Vadapav is a must-try for any vada pav enthusiast, offering a unique and flavourful twist on a beloved street food.

Sandwich Dhokla

Sandwich Dhokla is a creative twist on the classic Gujarati savoury snack, Dhokla. Made from a fermented batter of rice and chickpea flour, Dhokla is usually steamed into soft and fluffy squares. Sandwich Dhokla takes this base and elevates it to a whole new level. Here, the steamed Dhokla squares are generously spread with a layer of flavourful green chutney. This chutney layer is then covered by another layer of steamed Dhokla, creating a delicious sandwich. Sometimes, a dollop of tangy yoghurt is added between the layers for extra flavour and moisture. Cut into bite-sized pieces, Sandwich Dhokla is a visually appealing and delightful snack, perfect for parties.

Nadiad nu Puff

Source: Foodaholics in Ahmedabad

Anyone and everyone who’s lived in Gujarat for over 3 years has surely heard about Nadiad Nu Puff and most probably got to eat it too if they’ve visited the city. Yes, while puff is a European baked snack, but us Indians surprisingly the Gujaratis have made it our own with vegetable and paneer-based stuffings. These puffs are prepared early in the morning and heaved in ovens right in front of the customers, so they know they’re getting the freshest snack possible. The bakeries like Punjab Bakery, a favourite among the locals, have perfected this flaky snack over time and made it a big part of the city’s food scene. They’re a must-try for anyone visiting Nadiad and a staple for those who live there.

Ajay’s Cafe Pizza and Burger

Just like the Puffs, Gujjus have also made America’s favourite fast food meal, consisting of burgers, pizzas and a drink, their own. All this with Ajay’s introducing their own desi and classic pizza and burgers in Ahmedabad and other cities of Gujarat. Everything you want for a delicious meal that makes you happy – tasty burgers in different flavours, cheesy pizzas with a variety of toppings, refreshing cold coffee and Mango shakes along with crispy fries served with Peri Peri seasoning and a variety of dips – You will find it at an Ajay’s in a city.

Save this list and share it with friends and families who are travelling to Gujarat. Don’t miss trying all the dishes and definitely finish it off with a tall glass of cold coffee from Ajay’s Cafe in Gujarat for a #HappyWaliFeeling.

Categories
General

Top 10 Gujarati Singers

A collage image of Top Gujarati singers

Let’s be honest. Life can be repetitive sometimes. You scroll through the same old music, order the same sandwich or Maggie. Need a refresh? How about a musical adventure that will get you grooving and maybe teach you some new Gujarati phrases?

Gujarati music is a blend of different sounds, weaving together soulful folk melodies with modern beats. It’s a genre that can make you want to get up and dance or simply appreciate the beauty of the Gujarati language.

So, get ready to experience the magic of Gujarati music. Here are the top 10 Gujarati singers who are guaranteed to add some spice to your playlist:

Table of Contents

  1. Aishwarya Majmudar
  2. Aditya Gadhvi
  3. Aishwarya Joshi
  4. Bhoomi Trivedi
  5. Falguni Pathak
  6. Kirtidan Gadhvi
  7. Kinjal Dave
  8. Osman Mir
  9. Sachin-Jigar
  10. Umesh Barot

Aishwarya Majmudar

This powerhouse vocalist has a voice like silk. Her soulful renditions of both traditional and contemporary Gujarati songs have earned her a loyal fan following. Her versatility shines through as she effortlessly transitions between traditional bhajans and modern hits, captivating audiences with each performance. She is someone whose voice can make you melt.

Aditya Gadhvi

Aditya Gadhvi

This singer-songwriter is a rising star with a knack for crafting catchy tunes and relatable lyrics. He gained popularity with the song Gotilo. His music often blends traditional Gujarati elements with modern music, creating a sound that’s both familiar and fresh. He continues to elevate Gujarati music to new heights, leaving a lasting impact on listeners everywhere.

Aishwarya Joshi

She is the energetic voice behind Dakla. Dakla, an ancient folk music genre, has come to be associated with Aishwarya. She has brought this ancient art form to global prominence with her unmatched talent and commitment.

Bhoomi Trivedi

Aishwarya Joshi

She is known for her powerful vocals and captivating stage presence. Whether she is singing a soulful song or grooving to a peppy dance track, Bhoomi brings her A-game every time.

Falguni Pathak

Bhoomi Trivedi

If you have ever been to a garba night, you have definitely heard Falguni Pathak’s music. This energetic singer is known for her high-octane dance tracks that are guaranteed to get you moving. She is known as the Garba Queen.

Kirtidan Gadhvi

With his mesmerising tunes and captivating performances, Kirtidan takes listeners to a world of tradition and nostalgia. His deep connection to his roots is evident in every song. Through his music, Kirtidan Gadhvi continues to leave a legacy for generations to come.

Kinjal Dave

Kinjal Dave

With her powerful voice and charismatic stage presence, Kinjal captivates audiences with her performances. With a focus on creativity and innovation, Kinjal Dave continues to push the boundaries of Gujarati music, inspiring listeners with her talent and passion.

Osman Mir

Osman Mir

His soulful voice and heartfelt renditions have earned him the title as a master of Sufi and Ghazal music. His melodies evoke a sense of spirituality transporting listeners to a realm of divine beauty. Through his devotion and dedication, Osman Mir continues to uphold the rich tradition of Sufi music, his talent touching the hearts of listeners worldwide.

Sachin-Jigar

Sachin-Jigar

This dynamic duo has made a significant impact on the Gujarati music industry with their innovative compositions and heartfelt lyrics. Their music blends elements of folk, pop and Bollywood to create a sound that is uniquely their own. Through their passion and dedication, Sachin-Jigar has become an icon of the industry, their music resonating with audiences around the world.

Umesh Barot

Umesh Barot is a versatile singer and composer in the Gujarati music scene. He can sing everything from heartfelt songs to upbeat dance tracks. He’s also famous for working with other artists, mixing different types of music to make something special.

Concluding thoughts…

Looks like this is the perfect list for anyone to create a melodic Gujarati music playlist on Spotify. Enjoy the soulful renditions by Osman Mir while sipping on some delicious cold coffee on a hot summery afternoon at home or have a listening party of sorts at Ajay’s Cafe with friends after college, shared over burgers and pizzas. The possibilities to have a good time with Gujarati music are endless.

Categories
General

Top 10 Gujarati Movies

Call up your friends for a fun movie night at your home this summer! Our list of top 10 Gujarati movies is the perfect selection of laughter, drama and horror genres. And don’t forget to order some burgers and pizza from Ajay’s Cafe, because well, long movie nights will make you hungrier, right? Let’s go!

Table of Contents

  1. Naadi Dosh
  2. Vash
  3. Chello Divas
  4. Love ni Bhavai
  5. Chal Man Jeetva Jaiye
  6. Maunam
  7. Gujju Bhai The Great
  8. Shu Thayu
  9. Hellaro
  10. Wrong Side Raju

Naadi Dosh (2022)

After a few lifts and coffee dates, the flings quickly develop into a marriage proposal. Even more, the portrayal of Kevin’s father Kamlesh (played by Ashish Kakkad) reveals that Riddhi works for him. When the families first meet, everything seems to be going well until Prashant, the father of Riddhi (played by Prashant Barot), contacts an astrologer to match the bride and groom’s birth charts and they do not match. They are under tremendous pressure to follow tradition from both their families and society. Nadi Dosh doesn’t shy away from portraying the heartbreaking consequences of such pressure, leaving you thinking about the complexities of love and societal expectations. Grab a tissue (and maybe a comforting slice of our pizza) as you witness the struggle of these star-crossed lovers.

Vash (2023)

This psychological thriller will not let you get up from your seat. Aarya (played by Janki Bodiwala) gets under the influence of black magic by a stranger Pratap (Hiten Kumar). Under his influence, Aarya tries to harm her family. It quickly turns into a nightmare for her father, mother and brother. The film nicely shows the negative effects of black magic and how it destroys a happy family. A powerful performance by Janki Bodiwala, Hiten Kumar and Hitu Kanodia. It keeps you glued to the screen, but Vash is not for the faint-hearted. Pair this intense watch with a soothing cup of cold coffee to calm your nerves after the film ends. The caffeine kick might even inspire you to discuss the movie’s important message with your friends.

Chello Divas (2015)

Calling all comedy fans! The story of this movie is guaranteed to make you laugh and take you back to your old college days. The film follows a group of college friends and their adventures in college and their personal lives. As they think about their past and look at the complexities of their present lives, hilarious situations and laugh-out-loud moments arise. Chello Divas is a feel-good film that celebrates friendship, nostalgia and the power of reconnecting with your childhood crew. Laughter guaranteed – just like the satisfaction you get from our perfectly seasoned fries! Sometimes, a good laugh and some crispy, golden fries are the perfect mood boosters after a long day.

Love ni Bhavai (2017

Aa to prem ni vaat chhe. This delightful film explores the complexities of love and relationships through the story of Aaditya (played by Pratik Gandhi – he has become the rom-com king of Gujarati cinema?), RJ Antara Suman (played by Aarohi Patel) and her boyfriend Sagar (played by Malhar Thakar). However, Antara and Sagar’s love story faces new challenges. Will their love survive this test? Love ni Bhavai is a fun, light-hearted film that will have you rooting for the love birds and cheering for them happily ever after. Enjoy the movie with a gossip session over some of our delicious burgers!

Chal Man Jeetva Jaiye (2017)

The entire film takes place in one room and includes roughly ten to twelve family members who have just experienced significant financial losses as a result of poor business decisions made by the family’s male members. Therefore, they have two options for handling the situation: file for bankruptcy or give the investors their money back. Each has benefits and drawbacks. In the film, a father and his two kids argue over how to handle the problem from different points of view. The two boys fight each other to create an empire in their unique ways as the film comes to a close, which may encourage viewers to return for the sequel.

Maunam (2024)

Supermarket worker Raghav (Bhavik Bhojak) and writer Meera (Aanchal Shah) fall in love, get married and look forward to having their first kid together. After being engaged in an accident that leaves Raghav in intensive care, their lives take an unexpected turn. The film portrays their struggles with raw honesty and relatable situations, making it a must-watch for anyone who’s ever felt lost or unsure of their path.

Gujju Bhai The Great (2015)

The Gandhi residence is shown in the first scene of the movie and then the camera goes back to reveal the actors. A cheerful man, Hasmukh Gandhi’s (played by Siddharth Randeria) carefree existence falls apart when his daughter Tanisha (played by Dipna Patel) returns home with her boyfriend, Montu. Tanisha was a passionate fan of Superstar Sonia Kapoor and Montu (Alekh Sangal) promised her that he knew her well and would take her to see Sonia at some point. In an attempt to prove he could attract any girl, Montu travelled to Ahmedabad. Along with a coworker, Hasmukh decides to help her daughter break up with her boyfriend. The film is a laugh riot, packed with slapstick humour, witty dialogues and quirky characters. Light-hearted and fun, this film is perfect for a casual watch with friends. And what better way to unwind after the movie than with our signature burgers?

Shu Thayu (2018)

Manan (played by Malhar Thakar) was fully prepared to tie the knot with his beloved, Dipali (played by Kinjal Rajpriya). However, a mishap just before the wedding left him with amnesia, causing him to forget every detail about the wedding. Laughter breaks out when Manan’s friends attempt various funny techniques to force him to recall things he has forgotten and is trying to hide from his fiancée.

Hellaro (2019)

A little girl named Manjhri is married off in 1975 to a little community in the remote Rann of Kutch. The village has not seen rain in a long time. Because of a widow rup who was an embroiderer and attempted to get money by running away with another villager. According to people, it was the goddess’ curse. The ladies are not permitted to perform garba; instead, the men apologise to the goddess by performing a garba. The women of the village are only free in the mornings when they walk to a far-off lake to get water. Relatable characters and a powerful message make this a must-watch.

Wrong Side Raju (2016)

Following an ugly hit-and-run incident that permanently changes the lives of three people, a driver by the name of Raju sets out on a mission of forgiveness. A young man named Raju Bhambhani (played by Pratik Gandhi) is from Ahmedabad. His boss Tanmay (played by Kavi Shastri), the son of a well-known manufacturer, accuses him of being involved in a hit-and-run case, which drastically changes his life. Police attempt to distinguish between reality and fantasy as Raju sets out to prove his innocence.

As the credits roll on our top 10 Gujarati movies, this is an opportunity to plan movie nights with friends this summer. Drop a text in the friends WhatsApp group right away, to plan to watch one movie each from the list every other night. And to ensure that these movie nights are special, order in the best burger and pizza in Ahmedabad, from Ajay’s Cafe to munch on while laughing out loud, weeping at heartbreaks and celebrating the hero and heroine’s wins in the movies.