Author: Jaideep Solanki

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Quick Service Restaurant Burger Shop in Navsari Burger Shop in Surat Fast Food Shop in Gujarat Fast Food Shop in Surat

5 Reasons Why Ajay’s Is a Perfect Chill Out Burger Hotspot

navsari ajay's location
A New Hotspot to hang out in Navsari

Ajay’s has become one of the best burger shops in Navsari. Not long after they opened their first store in Navsari in 2014, they expanded at rapidly through its franchise opportunities in Gujarat. Currently, the burger chain has around 117 stores across Gujarat. So, what is it that is driving people towards Ajay’s?  How has the youth considered it a hotspot to hang out? Below mentioned are 5 reasons why Ajay’s has been so successful.

1. Concept

Ajay’s has done extraordinarily well in creating fast food shops nationwide. Especially the burger shop in Navsari, where the youth can have a great experience having burgers and drinking coffee in an inviting ambiance. Ajay’s has a customer-centric culture. They view the business from the guest’s perspective. While it is comparatively easy to chalk down people’s wants and needs, it is a tough job to create an ambiance that will satisfy all the guests.

2. Location

Convenience is vital for all burger shops. Ajay’s locations are convenient for customers to meet. Regardless of whether its family gatherings, friends meeting friends, or a place where one wants peace and relaxation, they’ve got it all covered.

3. Ambience

People have started to realize that it can blow their minds when they walk into Ajay’s fast food shop. Customers look around, and one thing they would look out for is COMFORT. However, being alone at Ajay’s can never make a customer feel awkward. Their color scheme, chairs, and tables are all very similar, but they can still make every store seem unique.

One can hear the youth of Gujarat say, “Let’s go to Ajay’s. It has a great feel.” The seating makes a difference. Whether a person is a local or visiting Navsari, they often check out the amazing Ajay burger shop in Navsari. It’s so modern, different, unique, and creative.

4. Price

There are several burger shops across the town. But the one which can offer quality, taste, and service at the most competitive price is only Ajay’s. So step into the nearest burger shop and get a wide range of Ajay’s signature coffee, burger, and pizza at pocket-friendly rates.

5. Service

No customer can have ever come across a rude Ajay’s staff. On the contrary, the staff members are fast, friendly, energetic, and efficient and call out customers once the order is ready. Ajay’s is the best QSR chain for a quick grab at pocket-friendly rates with a fast turnaround time.

Get the best burger in town at Ajay’s burger shop

Ajay’s has opened its doors to offer crispy and mouth melting burgers and has been leading the burgers industry for quite some time now. No wonder it is considered to be the best burger shop in Navsari. They have been making ripples in the food industry with their signature burgers and coffee, sure to lift a dull mood.

Ajay’s burgers are a treat to relish the senses of the people who appreciate a variety of tasty food to be part of their taste buds. It has a natural flavor burst with mouth-watering ingredients, making it stand out as one-of-a-kind. The burger and pizza available here are unique and come with various combinations and fillings. So, if you’re looking for a convenient, affordable, and delicious way to enjoy yourself, Ajay’s burger shop in Navsari is the perfect hotspot for you to chill out.

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Brewing Memories over a Cup of Coffee

Coffee shop in Surat
Brewing Memories Over A Cup Of Coffee
How Is Ajay’s Proving To Be A Hotspot For Today’s Youth?  
The growing coffee shop culture

Grabbing morning coffee and afternoon pick-ups are essential elements of the day for millions of people over the world. It can be a reason to step outside, take a short hike, and rejuvenate. How strange would our twenty-first-century lives be if there would be no such thing as coffee to refresh and energize us? For all coffee shop lovers, this hypothetical scenario might be quite frightening.

The desire and the need for caffeine are the things that drive the crowd toward coffee shops, making coffee shops in Surat such a huge business. In almost any city today, to have a cup of coffee isn’t too far away and in an urban setup, it’s impossible to walk for five minutes without being around a coffee shop. There may be multiple coffee shops on a single street. But not all coffee cups have been created equally.

Hotspot for the youth

The city’s reigning king, Ajay, has consistently managed to position itself on top as the Hotspot for the youth to hang out, chill, and create memories over a cup of coffee. How do they do it? Read on to find out.

1. A Place For Everyone

Many would agree that Ajay’s serves a high-quality coffee that helps them remain charged throughout the day. But just coffee is far from being the only option on Ajay’s menu. Ajay’s has a selection of food items that blends fine with its cold coffee and is specialized in making them friendly for teens across the city. Customers also have the option to overindulge (a coffee with a pizza on the side) or under-indulge (a small coffee cup). If you are meeting someone whose food preferences are unknown, then Ajay’s is a pretty safe bet for any palate.

2. Ambiance

At a price of around 50 rupees, it is better to believe that there is more than just a good cup of coffee. Ajay’s makes it possible to meet such widespread success at such not-so-competitive prices.

In addition to its variety of pizzas, Ajay’s’ ambiance is a draw. By now, most customers are pretty much aware of what to expect when they enter through the heavy glass door, with small letters hanging overhead on the building exterior. Ajay’s interior in Surat won’t look too different from one in Navsari — a rich warm color scheme, organic-looking art, alternative music, and baristas in uniform. Everything regarding the interior of Ajay’s, from the warm aroma to the casual couches, screams just one word-“comfort”.

3. Consistently Convenient

The reliability of Ajay’s experience is a vital point in winning over customers’ taste buds and loyalty. Our employees work quickly to keep long queues moving. As our contemporary lives seem to move continuously in terms of pace and reduce in terms of free time, Ajay’s model becomes even more relevant. Our pillars of success are our value proposition which we stand by while making all our outputs.

4. Location

The location of Ajay’s outlet is what makes it more popular amongst the youth. All of the outlets are easily approachable with sufficient parking space for guests. Thus guests can spend hours at our coffee shop in Navsari or our coffee shop in Surat without worrying about their vehicles.

5. Convenient food

Burgers and pizza are those food items that offer full-on satisfaction, whether as a snack or as a meal. The best part of Ajay’s burgers and Pizza is that you can have them as per your taste and ingredient options. And the cold coffee is always a great companion with these items for the youth.

Hence great food, accompanied by Ajay’s signature coffee is what attracts the youth to come over and create memories.

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business opportunity entrepreneurship Food Franchise Opportunity in India franchise Franchise Opportunity in Gujarat Quick Service Restaurant

How to Successfully Run a QSR Food Chain with Maximum Return On Investment

food franchise opportunity in India
Food Franchise Opportunity in India

There are several people who want to be their own boss and start up a new business.

Becoming a quick service restaurant owner can be a rewarding career. If an individual decides to go down that path, they’ll need to decide whether to begin from scratch with a new restaurant idea or to opt to become a restaurant franchise owner. There are several benefits when an individual opts for Food Franchise opportunities. Central Gujarat is a hub for youth for educational and career opportunities. If one wishes to join in with a food franchise, Ajay’s is a great option.

Some tips that Ajay offers to successfully run a QSR Food Chain with maximum return on investment are:

 1. Get regular support and training.

Even if one has never owned a business before, one can quickly learn how to run a profitable business with the right support. As a franchise owner, they would already have a built-in support system by way of a corporate structure. If one is going to use the franchise business name and sell their food, then the franchisee will want to see the business succeed. Through business training, customer service training, and continuous support, they’ll help in any way needed. Ajay’s offers induction training to all the new employees at any coffee shop in Surat.

2. Take advantage of a pre-created menu or concept.

One of the toughest parts of opening up a QSR is developing a menu. Menus and concepts take a lot of trial and error before they find a place in the minds of business owners. And even after that, one still has to hope that the customers agree. As a franchise owner, all this work has been taken care of by the primary brand. The restaurant will get an already developed & effective menu and concept. The franchise owner will just get to use it for their benefit. Ajay’s well-researched menu helps to make it the best coffee shop in Navsari.

3. Reap the benefits of name recognition.

Opening up a restaurant franchise offers an almost-guaranteed customer base along with an applicant pool for the available career options. Since customers are going to recognize and respond to the brand name of the restaurant, the owner will not have to worry about handling competition in his area.

4. Get help with choosing the right location and design.

Having the best quick service restaurant idea is nothing without the best location.The corporate team would be able to help to choose an ideal location, architecture, and design for the restaurant to set the unit up for success from the very beginning. All of Ajay’s burger shops in Surat are located at places where the youth flock together.

5. Gain access to group purchasing deals.

As a franchise owner, one can get access to a pre-screened set of suppliers and group purchasing deals. Rather than negotiating deals, examining quality, or determining the level of service, by oneself, it is already taken care of. One can rest assured that they are getting the best deal and the best quality of raw material for their business.

6. Least effort is needed for marketing the business.

Several local businesses have to invest significant money into marketing their business to their customers. Whereas in the Food Franchise opportunities, one can reap the benefits of corporate marketing efforts along with their existing fan base.

Ready to be an owner of a burger shop in Navsari?

With an existing 100+ outlets across Gujarat, we at Ajay’s know what it takes to succeed. Through ongoing support, business and customer service training, project management, and more—we provide our franchise partners with all the tools that they need to run a booming quick-service restaurant franchise.

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10 Reasons: Ajay’s is an Ultimate Burger Shop in Surat

Burger shop in Surat
Best Burger Shop in Surat

Why Is Burger So Famous As a Fast Food?

Burgers are the most popular fast food item among the youth as they are easily available, convenient, and don’t need much time for their preparation. It is also easy to grab. A Burger is a delicious & healthy fast food as it is made up of onion, tomato, cheese, mustard, lettuce leaves, and several other vegetables. One of the main prime factors for a burger’s popularity is its convenience factor. Almost 75 % of food establishments have at least three burger types on their menus. Out of those, 80% had reported that the burgers have been their best-selling items.

There is no shortage of burger shops across the city. Be it a small outlet in the Midwest or in a large restaurant or a café, one is sure to find a burger shop anywhere they look. But so many of these are just average burger shops—with no such features to set them apart from any other burger joint. While finding a burger shop in Surat isn’t tough, finding a good burger shop might be. Fortunately, Ajay’s is here to help!

Ajay’s is a fast-growing and trusted food franchise. They Serve “Food that is Good”, affordable, and accessible to all. Their Pillar of Prosperity and existence is based on the four values which are fundamentals in everything that they do, “TASTE – QUALITY – AFFORDABILITY – ACCESSIBILITY”. They have the vision to be the first choice of the people of India. Since its inception, they have been constantly upgrading itself through in-house research and experiments to offer unmatched products.

Ajay’s – Best Burger shop in Surat

Ajay’s offers lip-smacking varieties of pizza, burgers, cold coffee, etc. Ajay’s provides these amazing fast food varieties at pocket-friendly prices, starting from just Rs. 25/-. If feeling hungry and searching for delicious fast food options, then visit Ajay’s. Its outlets are all over in various cities of Gujarat like Surat, Navsari, Ankleshwar, Bharuch, Daman, Tapi, etc. The increasing popularity of rapid-meals restaurants may be because of the quickness, convenience, affordability, and desirable flavor of their products. Quick meal eating places are very popular particularly amongst the youth due to it being a social area where buddies can meet and bond.

So, what is it that makes Ajay’s the best Burger shop in Surat and at other locations too?

1. Made with special herbs

2. We choose our bun wisely

3. Surprise for your taste buds

4. Secret ingredient

5. Steamed vegetables

6. Specially prepared top

7. Extra Cheese

8. Hygienic conditions of cooking

9. Constant dedication to quality

10. Pocket-friendly burger for all

What are You Waiting For? Add Ajay’s Fast Food to Your Party Menu!

Every party, festival, or gathering is incomplete without having fast food & beverages like potato wedges, burgers, pizzas, and many more. Ajay’s brings to you the best burgers and cheese-loaded pizzas with the most refreshing cold coffee you have been craving for. These are some of the best food choices that no one can forget. In addition to this, there is a protein supplement in Ajay’s food cell, the burger. This makes them a healthy food option, that you can’t deny.

CONCLUSION-

Ajay’s is the most fastest growing QSR food Chain in South Gujarat with delicious burgers in Gujarat and many more. You can also order online through Swiggy and Zomato. We’re present on all major social media platforms like Instagram, Facebook, LinkedIn, and Twitter, so be sure to follow us! Thank you for being a part of our journey so far, and we hope to serve you even better in the future.

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Food Franchise Opportunity in India entrepreneurship franchise Franchise Opportunity in Gujarat Quick Service Restaurant

5 Absolute Reasons Why Owing a QSR Chain is the Best Option in the Uncertain Market

There are plenty of reasons why a QSR chain would be the next smart investment for any entrepreneur with a keen eye on the future. Here are just five things that we think ought to make you consider the purchase!

Hiring Trends in the QSR Industry

The QSR industry is not only thriving, but it is even generating jobs for people in this unprecedented time. Despite the rising unemployment rates across the nation, QSRs have been bucking the trend. They are continuously staffing up as the on-premise dining scenario continues to resume to date. Moreover, with some QSRs expanding their drive-thru outlets to cater to the increasing demand, more employees are needed to handle their additional drive-thru or walk-thru booths. There are several other employment opportunities and Food Franchise opportunities when collaborating with Ajay’s Takeaway Food. You can learn more about our franchise model and the QSR industry ahead.

Looking Forward to Ajay’s Takeaway Food 

As the country is gradually moving back to the pre-crisis conditions, the need to appoint more people will be vital in keeping fast food burger shops in Navsari, Surat, and other areas of Gujarat, running in the such arising situation.

Ease of Online Ordering

The COVID 19 has brought about a new normal for the people as we observe the implementation of working-from-home arrangements and social distancing measures, among the rest. Luckily, with the proliferation of technology, this change to the new normal had been a breeze for most. Several burger shops in Surat offered discounts when people ordered online or preferred to take away as against dining in.

The Rise of Drive-Throughs

The strength of QSRs to thrive despite the pandemic is even attributed to their dynamic drive-throughs. Adding contactless services has been encouraged to prevent mass infection of the virus, and the use of drive-throughs is gaining popularity. Drive-thru visits have risen by 26% in April, May, and June making up to 42% of the overall restaurant visits in the US (NPD Group).

Changing Consumer Taste and Preferences

The pandemic has made the public more cautious about where they prefer to spend their time outside in a wake to prevent getting infected by the ongoing coronavirus. Even as Coffee shops in Surat continue to reopen, it may take a while for in-restaurant dining to reach the pre-pandemic levels. As such, it is possible that most of the public would still prefer purchasing foods quickly prepared for takeout rather than eating in a fine dining restaurant. The pandemic has brought the people a new normal, and getting food fast, is one of their conduct.

QSR is here to stay and grow

History reflects that the restaurant industry has revived no matter the circumstance. The QSR industry, mainly, can thrive despite the pandemic since its products are versatile enough to adapt to unprecedented situations. People looking for Food Franchise opportunities can take the current conditions to their advantage and consider the expansion of their business opportunities. As Ajay’s takeaway food is one of the famous fast food shops especially famous for its coffee shops in Navsari and other regions, is blooming with the new normal life.

Ajay’s is a fast-growing and trusted food franchise. We Serve “Food That Is Good” & “Good Food For Good Mood” which are affordable and accessible to all. Our Pillar of Prosperity and existence is based on the four values which are fundamentals in everything we do: TASTE – QUALITY – AFFORDABILITY – ACCESSIBILITY. We envision being the first choice of the citizens of India. We have come a long way, and the road ahead is endless. Our belief in our fundamentals makes us strong in our journey; we call them Our Pillars of Prosperity. Visit Ajay’s Fast Food Centers Near You and enjoy the mouthwatering taste of our delicious burgers and cold coffee.  

Also, Contact Ajay’s For enquiring about Employing the Food Franchise. 

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Food Franchise Opportunity in India Franchise Opportunity in Gujarat Uncategorized

Ajay’s Takeaway Food Founder Director Ajay Solanki Met PM Shri Narendra Modi At Navsari

Founder of Ajay's Takeaway Food Met PM Modi
Ajay Solanki, the founder of Ajay's Takeaway Food Met PM Modi
“We Are A QSR-Chain With 111 Franchise Stores Run By 100+ Entrepreneurs And Employing Over 450 Employees” – Ajay Solanki (Founder Director, Ajay’s)

Check out the latest video below

Founder of Ajay’s Takeaway Food Met PM Narendra Modi

It was a proud moment for India’s fastest-growing QSR chain’s Founder Director as he got a remarkable opportunity to meet the Prime Minister of India, Shri Narendra Modi. Navsari-based Ajay’s Takeaway Food’s Founder Director Ajay Solanki met the honorable PM at Chikhli, Navsari. Eminent personalities of Navsari accompanied the PM during this event. Shri Modi was joined by Shri Bhupendrabhai R. Patel (CM, Gujarat), Shri C.R. Patil (MP – Navsari & President, BJP, Gujarat Pradesh), and Shri Nareshbhai Patel (Minister of Food, Civil Supplies & Consumer Affairs, Gujarat Government)

Ajay Solanki was among the few attendees whom the PMO had invited. The convening was in light of the government’s several schemes and subsidies allotted to numerous citizens, including the MSME business owners for fast-tracking their growth and accelerating the PM’s vision of “Atmanirbhar Bharat”.

Ajay Solanki remarkably presented himself as the coalition of “Atmanirbhar Bharat”. His fast-food chain – Ajay’s Takeaway Food, co-owned by his brother Jaideep Solanki – is a stark example of providing individuals an opportunity to become an entrepreneur through their food franchise model.

Shri Modi asked him several questions upon his meeting, to which he replied valiantly.

“How has Ajay’s helped in the momentum of Atmanirbhar Bharat?” Asked the PM.

Solanki said, “Ajay’s is an organized fast-food chain offering best quality food at an affordable price to the common man of India. We have 111 franchise stores empowering 100+ individuals to become entrepreneurs. 400-450 employees work at these stores, making them the breadwinners of their families.”

“Where is Ajay’s operated from? What is the most popular & highest selling product of the brand? How many people consume daily from Ajay’s?” Shri Narendra Modi continued to satisfy his curiosity.

“Though Ajay’s has numerable branches in entire Gujarat, it has Head Quarters based in Navsari. The most popular and loved product of the brand is Cold Coffee and Every day approximately 18,000-20,000 citizens enjoy Ajay’s delicious pizzas, burgers, and cold coffee”, answered Solanki.

Established in 2014 with just a single outlet in Navsari, Ajay’s has grown to 111+ franchise stores today. Ajay’s has taken a leap of faith and opened stores in Surat, Navsari, Valsad, Vapi, Daman, Silvasa, Ankleshwar, Bharuch, Anand, and Vadodara.

The Solanki brothers aim to open 1000+ franchisee-owned stores by 2025 with one mission – Serving Good Quality Food at Affordable rates and access to all through their Franchise that empowers the youth to become entrepreneurs and generate employment with profits. 

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Food Franchise Opportunity in India business opportunity entrepreneurship franchise Franchise Opportunity in Gujarat Quick Service Restaurant

Is Investing In A Fast-Food QSR Franchise Worth Starting A Business?

QSR franchise opportunity in India
Start A QSR Franchise in India

Quick Service Restaurants Have Been Growing For Years As Busy Consumers Seek Faster, Easy-To-Grab-And-Eat, And More Convenient Meal Options.

New-Age Startup Entrepreneurs Want To Avoid The Long List Of Tasks They Have To Work Through Each Day. Starting A Business Is Hard Enough If One Is Not Ready To Spend Countless Hours In The Workplace, Not Working On Sales And Marketing Plans And Ignoring Staff Training. 

Is Investing In Franchise Business Helpful?

Before Knowing The Answer, First, Understand What Is Franchisee Business? “It’s A Business Model In Which Individuals Are Sold The Rights To Use The Company Logo Design, Working Model, And The Name Of An Existing Firm By The Proprietors Or Franchisors To Run It.

“In Easy Terms, A Franchisee Business Is An Adoption Of An Existing Successful Business – A Business That The Customers Have Well Accepted In The Specific Geographical Areas.

Many Successful Business Owners In Gujarat And Other Parts Of India Have Started Their Journey In The Franchise Business. The Franchisee’s Success Depends On The Brand’s Market Value And Popularity.

When Talking About Starting A Franchise Business, QSR Tops The List. 

What Is QSR?

A Quick-Service Restaurant Is Typically Defined As A Limited Menu Restaurant With Counter Service. QSR’s Business Model Has Seen Consistent Growth And Popularity In Recent Years And Offers Many Advantages For Entrepreneurs Looking To Start Their Own Businesses.

If You Consider Starting A Quick-Service Restaurant Business, There Are Some Key Points To Keep In Mind. 

1. It Is Important To Create A Menu That Offers Different Varieties, Less Price, And ‘Loved By All’ Options That Appeal To Your Target Market.

2. Efficient Customer Service Is Essential To The Success Of Any QSR – Make Sure Your Staff Is Adequately Trained And Equipped To Handle The Demands Of A Busy Restaurant.

3. Effective Marketing Is Critical To Bringing Customers Through The Door. Working With QSR Business As A Franchise Will Help Develop A Promotional Strategy That Will Get People Talking About Your Business 

Benefits Of Investing In QSR 

1. QSR Includes Lower Overhead Costs Associated With This Type Of Business Model – Because There Is No Need For An Extensive Kitchen Or Dining Space, quick-Service Restaurants Can Often Be Opened In Smaller Locations – Resulting In Lower Rent And Utility Costs.

2. Quick-Service Restaurants Offer Consumers A Faster And More Convenient Meal Option – Which Is Increasingly Appealing In Today’s Fast-Paced World.

3. Minimum Staff Is Required As The Space Of The Restaurant Is Limited With A Minimum Menu And Self-Service

4. If QSR Is A Franchise Model, Then Training Will Be Provided By The Franchise Owner To The Staff As Well As Owners.

5. Pay-Back Period Of Investment Is Also Less As Turnover Is Faster In QSR.

6. No Cost Of Crockery And Cutlery. The Customer Is Expected To Eat The Food Directly From The Disposable Container It Was Served In. 

Ajay’s Is One Of Gujarat’s Most Prominent And Growing QSR Fast Food Brands. Within A Short Time, More Than 100 Franchise In Gujarat Has Started Their Business With Ajay’s QSR Franchise Model.

From Vadodara To Vapi, Ajay’s Fast Food QSR Outlets Are Selling More Than 20,000 Burgers And 12,000 Plus Cold Coffees Every Day. The Proud Franchise Owners Go Through Regular Business Training Provided By Ajay’s Brand Management. 

Benefits Of Investing In The QSR Model Of Ajay’s 

1. Limited Products: Ajay’s Has Four ‘Hero’ Fast Food Items – Cold Coffee, Burger,  Pizza, And French Fries With Flavored Dips. All The Items Are Sold Through “Easy To Manage” And “With Carrying Packaging.”

2. Space Requirement Is Limited: Only 150-200 Sq. Ft. Of Shop Area Is Required.

3. Franchisee Fees: There Are No Franchise Fees.

4. 0% Royalty Fees: No Royalty Fees Have To Be Paid.

5. Investment With Just Rs.8,00,000/- (Rupees Eight Lakhs): The Investment Includes Total Outlet Setup Cost For Outlets Of Up To 200 Sq. Ft. (18% GST           Additional)

6. Payback Period: The Franchise Partner Will Recover Invested Money Within 15 To 20 Months Or Less.

7. Training: Ajay’s Will Provide Professional Training For 15 Days To The Owner And Staff.

8. Staff Requirement: Only 2 Persons, With No Professional Qualification, Are Required. 

Quick-Service Restaurants Gain A Relative Advantage If They Provide Consumers With Convenient Locations And Provide Pocket-Friendly Meals In A Quick, Timely Fashion. If You Are Looking To Partner With Any Such Food Franchisee Business, Ajay’s The Answer!

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Food Franchise Opportunity in India entrepreneurship franchise Franchise Opportunity in Gujarat

7 Steps To Become An Entrepreneur With Low-Capital Investment

Franchise opportunity in India
QSR Chain Ajay's Opens 95th Outlet

With the help of modern technology, it’s easier than ever to build and launch a business. However, you may be surprised to learn that it can be quite inexpensive to accomplish this goal.

Here are some easy steps that anyone can take to become a successful entrepreneur with a low-capital investment as long as they have the drive and passion for what they want to accomplish.

What Is An Entrepreneurship?

Entrepreneurship is the process of taking an idea or invention and turning it into a successful business. It can be hard work, but anyone can become an entrepreneur with a little bit of grit, passion, perseverance, and determination.

One needs to take several steps to kick-start an entrepreneurial journey with small capital investment. It all starts with an innovative idea and money to start a business.

What If One Doesn’t Find An Innovative Idea? Won’t He Be Able To Start A Business?

No, he can still start a business! There is no need to build a successful business from scratch. Modern Management Defines Entrepreneurship As Starting Own Business By Collaborating With Successful Brands.

It can be tough, but anyone can become an entrepreneur with hard work and perseverance. Don’t let fear or hesitation stop anyone from trying a hand at entrepreneurship. You can be the next big thing in the industry!

Different Steps Of Entrepreneurial Journey

There are many different steps anyone needs to take to become an entrepreneur with small capital investment. Here are different steps of the entrepreneurship journey.

1. Define A Business Idea: Before you start your own business, it is required to define what you want to do. Are you looking to start a new business, or are you looking to associate with an existing business? Once you have defined your idea, you need to research your marketing and find out the strategies.

2. Choose The Right Business Model: There are several business models, and each has its advantages and disadvantages. Do the research before deciding on a business model to choose the one that is best suited to fulfill your entrepreneurial dream.

3. Research Your Funding Options: Not all ideas require huge funding to start a business. However, many businesses require some initial capital to get started. Do your research and find out what funding options are available to you.

4. Build A Team Of Passionate Employees: One of the most important factors in starting any business is having a team of passionate employees committed to your business’s success. Find good people and recruit them to your business. If you can find a better option where an associate brand trains your employees, it can be a cherry on the cake!

5. Think Big: It’s important to have a big vision for your business, but not letting your ego make sound decisions is also important. Keep cool and calm As it takes time for any business to accelerate.

6. Believe In Yourself: More than anyone else- you are responsible for the success of your business. Please do not shy away from making tough decisions even when they may be difficult or unpopular because doing so will set you up for failure later on down the road.

Another important step is to find investors. If you have a good idea and are willing to work hard, you can find investors who will help you turn your idea into a reality. However, be sure to pitch your idea properly so that the right investors can see its potential.

If you still feel that entrepreneurship is difficult, you can become a franchisee of a good brand. The food industry in India is one of those industries that assures a good return in less time. Find good opportunities near the vicinity of your city. Talk to the master franchise and check the possibility of becoming the profit partner of a successful food/restaurant/QSR brand. Becoming an entrepreneur with a small capital investment is highly profitable when done correctly.

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Making Fast Food Affordable and Accessible

Food franchise opportunity in India
Making Fast Food Affordable and Accessible

Navsari: Ajay’s Takeaway Food, a chain of Quick Service Restaurants (QSR), is spreading over places, literally built on a philosophy of serving high-quality food at affordable prices, ensuring it is accessible to everyone. This fast-growing food chain from Navsari a city in Gujarat is now preparing to expand nationally.

Since starting its first outlet in Navsari in 2014, Ajay’s has achieved remarkable success, but the journey has had its fair share of ups and downs.

“We launched our first outlet in 2012, but it was not branded as Ajay’s. The outlet was doing very well, but the second one failed miserably. The failure got us thinking. We realized successful businesses have their brands, have a niche, and offer something different. We also used the setback to identify the gap in fast food offerings. We felt fast-food chains operated by MNCs were not affordable for a large section of the society and realized that offering branded and hygienic food at reasonable prices was an opportunity. It was challenging; still, we thought of going ahead with our plans, and this is how Ajay’s was born in August 2014,” says Ajay Solanki, the founder of Ajay’s, which is named after him and his elder brother Jaideep, the co-founder.

The unwavering commitment to quality and hygiene and strategy to keep prices affordable and by 2020, the number of Ajay’s outlets expanded to 21, including its ownstores and franchisee outlets. While things were going great, and Ajay’s was working out plans for its next phase of growth, no one was prepared for the Covid-19 pandemic. Like most businesses, Ajay’s too bore the brunt of the pandemic, and from 21 outlets, the number fell to 13 within two months of the nationwide lockdown. Eight outlets simply shuttered.“

It was a big blow. Our outlets nearly halved in that challenging period, but we didn’t lose hope. We knew that we had the right combination of quality and pricing. We had faith in our model, and instead of looking back, we decided to focus on the future,” says Jaideep, who is a mechanical engineer and MBA by qualification.

Ajay’s adopted a multi-pronged approach to scale up operations. It reduced the entry barriers with zero franchising fees and also scrapped the 5% royalty on sales. The chain started tapping youngsters, who it feels are willing to work harder, for franchisee outlets. Today, more than 75% of its franchisee outlets are run by entrepreneurs who are below 35 years, and the rest are in the 35-40 age group. Ajay’s also ushered in standardization of products to ensure customers got the same food taste and experience irrespective of the outlet’s location. These measures also helped reduce fixed costs, improving profitability. It enhanced the use of technology in operations, leading to better efficiencies, and also adopted the master franchisee model to scale up fast.

The result is incredible growth in the last 18 months. From 13, the number of Ajay’s outlets touched 97 on 16th December 21. In a way, Ajay’s is an apt success story for growth amidst the Pandemic. This made Ajay’s become a household name in Navsari, Valsad, Surat, Bharuch, and Vadodara, in fact, the entire South Gujarat where it has an extensive presence. It opened its first outlet in Vadodara in August and has reached 16 already. It expects to launch in Ahmedabad by April or May, followed by Rajkot. It is simultaneously planning to launch in Maharashtra and subsequently in other states.

“When we started the first outlet, we had not imagined we would have 97 outlets so early. Our focus on taste, quality, and affordability and our commitment to serving food that is good has helped us reach this milestone. We are thankful to our customers for their love and support,” says Jaideep, adding, “Looking back at the journey so far, we firmly believe this is just the beginning for Ajay’s.”

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QSR Chain Ajay’s Opens 95th Outlet

Franchise opportunity in India
QSR Chain Ajay's Opens 95th Outlet

Starting from a single outlet in Navsari city in 2014, the chain has expanded at an incredible pace in the last year and a half.

Surat (Gujarat) [India], December 01: Ajay’s Takeaway Food, a fast-growing chain of trusted Quick Service Restaurants (QSR) committed to serving affordable but high-quality food, has reached a major milestone in its unbelievable growth journey. From its first outlet in August 2014, Ajay’s opened its 95th outlet at Piplod, Surat, this month. What makes the journey all the more incredible is that Ajay’s has its roots in Navsari, a small city in South Gujarat.

The journey of Ajay’s, however, began in 1991 at Pune, when Manjulaben decided to help her husband Vasantbhai to make ends meet for the Family. The couple started a household mess with just 2 bachelors having evening meals. In no time, they were swarmed with requests from students, bachelors, techies, and other clients to have their meals. Their sons Jay and Ajay started to help in the home-operated venture.

From a mess operated in a 1 BHK flat, the young sibling Ajay’s took the eatery to a rented place with over 100 meals served daily. Ajay took pride in his work, and his inclination to serve good food to many took him to start various food ventures. In 2013, the elder sibling, Jay, who had spent over 12 years in the corporate world, joined Ajay to take it to new heights. Even though the food business in Pune was doing well, the family decided to shift to Navsari, their native place, in 2012. The first restaurant in Navsari that started in December 2012 was Chowpati Fast Food, and not Ajay’s Takeaway Food. Within 6 months, they started another outlet of Chowpati Fast Food, and in the next 6 months, it was a super failure. It was the time to introspect and it was the time when Ajay’s Takeaway Food, as we know it today, was born in August 2014 with the first outlet in Navsari. The range of burgers, pizzas, and coffees the outlet sold became hugely popular among customers. The number of Ajay’s Takeaway Food outlets soon grew to three, and the first franchisee outlet of Ajay’s was opened in Surat in 2016.

By March 2020, the number of Ajay’s outlets crossed 21, but the Covid-19 pandemic did him them severely. From 21 outlets on March 20, the pandemic took away 8 outlets. With 13 outlets on June 20, they decided to make a drastic change in the way they operated and appointed Franchise. The franchise model was revised, franchise fees were abolished, and even royalty was now not charged. Operations at outlets were more standardized, and technology was now included to have smooth operations. They completely focused on how to make the franchise more profitable.

The number of outlets is now about to cross the century mark. Today, Ajay’s outlets are present in nearly all places in Navsari, Surat, Valsad, Bharuch, and other places in the south Gujarat region. With the trusted franchise model, they also entered the Central Gujarat territory in August 2021. As on 31st October 21, the Vadodara Territory has 14 operational outlets in just 3 months.

“When we started the first outlet in Navsari in 2014, we had not imagined we would have anywhere around 100 outlets in a few years. Our focus on taste, quality, affordability, accessibility, and our commitment to serving food that is good has helped us reach this milestone. We are thankful to our customers for their love and unwavering support over the years,” said Jai Solanki, Co-founder, of Ajay’s Takeaway Food.

Ajay’s has so far concentrated on expanding in South Gujarat and Central Gujarat areas, but the firm has set its sights on expanding to more cities going ahead. The prime focus is on Tier 2, Tier 3, and below towns.

“We have a strong presence in south Gujarat now, and our focus continues on ensuring the highest quality food products are served to customers. But we want to reach to masses in every corner of the country, and hence we want to be present in more cities within and outside Gujarat in the future. Looking back at the journey, we firmly believe this is just the beginning for Ajay’s,” said Ajay Solanki, Co-founder, Ajay’s Takeaway Food.