• Jaideep Solanki
• 2022-08-05

Is investing in a fast-food QSR franchise worth starting a business?

Quick service restaurants have been growing for years as busy consumers seek faster, easy-to-grab-and-eat, and more convenient meal options.

New-age startup entrepreneurs want to avoid the long list of tasks they have to work through each day. Starting a business is hard enough if one is not ready to spend countless hours in the workplace, not working on sales and marketing plans and ignoring staff training.

 

Is Investing in Franchise Business Helpful?

Before knowing the answer, first, understand what is franchisee business? "It's a business model in which individuals are sold the rights to use the company logo design, working model, and the name of an existing firm by the proprietors or franchisors to run it."

In easy terms, a franchisee business is an adoption of an existing successful business - a business that the customers have well accepted in the specific geographical areas.

Many successful business owners in Gujarat and other parts of India have started their journey in the franchise business. The franchisee's success depends on the brand's market value and popularity.

When talking about starting a franchise business, QSR tops the list.

 

What is QSR?

A quick-service restaurant is typically defined as a limited menu restaurant with counter service. QSR's business model has seen consistent growth and popularity in recent years and offers many advantages for entrepreneurs looking to start their own businesses.

If you consider starting a quick-service restaurant business, there are some key points to keep in mind.

     1. It is important to create a menu that offers different varieties, less price, and 'loved by all' options that appeal to your target market.

     2. Efficient customer service is essential to the success of any QSR – make sure your staff is adequately trained and equipped to handle the demands of a busy restaurant.

     3. Effective marketing is critical to bringing customers through the door. Working with QSR business as a franchise will help develop a promotional                     strategy that will get people talking about your business

 

Benefits of investing in QSR

     1. QSR includes lower overhead costs associated with this type of business model. Because there is no need for an extensive kitchen or dining space,               quick-service restaurants can often be opened in smaller locations – resulting in lower rent and utility costs.

     2. Quick-service restaurants offer consumers a faster and more convenient meal option – which is increasingly appealing in today’s fast-paced world.

     3. Minimum staff is required as the space of the restaurant is limited with a minimum menu and self-service

     4. If QSR is a franchise model, then training will be provided by the franchise owner to the staff as well as owners.

     5. Pay-back period of investment is also less as turnover is faster in QSR.

     6. No cost of crockery and cutlery. The customer is expected to eat the food directly from the disposable container it was served in.

 

Ajay's is one of Gujarat's most prominent and growing QSR fast food brands. Within a short time, more than 100 franchise in Gujarat has started their business with Ajay's QSR franchise model.

From Vadodara to Vapi, Ajay’s fast food QSR outlets are selling more than 20,000 burgers and 12,000 plus cold coffees every day. The proud franchise owners go through regular business training provided by Ajay’s brand management.

 

Benefits of Investing in the QSR model of Ajay’s 

     1. Limited Products: Ajay’s has four ‘hero’ fast food items - cold coffee, burger,  pizza, and French fries with flavored dips. All the items are sold through          "easy to manage" and "with carrying packaging."

     2. Space requirement is limited: Only 150-200 sq. ft. of shop area is required.

     3. Franchisee Fees: There are no franchise fees.

     4. 0% Royalty Fees: No royalty fees have to be paid.

     5. Investment With Just Rs.8,00,000/- (Rupees Eight Lakhs): The investment includes total outlet setup cost for outlets of up to 200 sq. ft. (18% GST           Additional)

     6. Payback Period: The franchise partner will recover invested money within 15 to 20 months or less.

     7. Training: Ajay’s will provide professional training for 15 days to the owner and staff.

     8. Staff Requirement: Only 2 persons, with no professional qualification, are required.

 

Quick-service restaurants gain a relative advantage if they provide consumers with convenient locations and provide pocket-friendly meals in a quick, timely fashion. If you are looking to partner with any such food franchisee business, Ajay’s the answer!