Author: Jaideep Solanki

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Food Franchise Opportunity in India entrepreneurship franchise Franchise Opportunity in Gujarat

7 Steps To Become An Entrepreneur With Low-Capital Investment

Franchise opportunity in India
QSR Chain Ajay's Opens 95th Outlet

With the help of modern technology, it’s easier than ever to build and launch a business. However, you may be surprised to learn that it can be quite inexpensive to accomplish this goal.

Here are some easy steps that anyone can take to become a successful entrepreneur with a low-capital investment as long as they have the drive and passion for what they want to accomplish.

What Is An Entrepreneurship?

Entrepreneurship is the process of taking an idea or invention and turning it into a successful business. It can be hard work, but anyone can become an entrepreneur with a little bit of grit, passion, perseverance, and determination.

One needs to take several steps to kick-start an entrepreneurial journey with small capital investment. It all starts with an innovative idea and money to start a business.

What If One Doesn’t Find An Innovative Idea? Won’t He Be Able To Start A Business?

No, he can still start a business! There is no need to build a successful business from scratch. Modern Management Defines Entrepreneurship As Starting Own Business By Collaborating With Successful Brands.

It can be tough, but anyone can become an entrepreneur with hard work and perseverance. Don’t let fear or hesitation stop anyone from trying a hand at entrepreneurship. You can be the next big thing in the industry!

Different Steps Of Entrepreneurial Journey

There are many different steps anyone needs to take to become an entrepreneur with small capital investment. Here are different steps of the entrepreneurship journey.

1. Define A Business Idea: Before you start your own business, it is required to define what you want to do. Are you looking to start a new business, or are you looking to associate with an existing business? Once you have defined your idea, you need to research your marketing and find out the strategies.

2. Choose The Right Business Model: There are several business models, and each has its advantages and disadvantages. Do the research before deciding on a business model to choose the one that is best suited to fulfill your entrepreneurial dream.

3. Research Your Funding Options: Not all ideas require huge funding to start a business. However, many businesses require some initial capital to get started. Do your research and find out what funding options are available to you.

4. Build A Team Of Passionate Employees: One of the most important factors in starting any business is having a team of passionate employees committed to your business’s success. Find good people and recruit them to your business. If you can find a better option where an associate brand trains your employees, it can be a cherry on the cake!

5. Think Big: It’s important to have a big vision for your business, but not letting your ego make sound decisions is also important. Keep cool and calm As it takes time for any business to accelerate.

6. Believe In Yourself: More than anyone else- you are responsible for the success of your business. Please do not shy away from making tough decisions even when they may be difficult or unpopular because doing so will set you up for failure later on down the road.

Another important step is to find investors. If you have a good idea and are willing to work hard, you can find investors who will help you turn your idea into a reality. However, be sure to pitch your idea properly so that the right investors can see its potential.

If you still feel that entrepreneurship is difficult, you can become a franchisee of a good brand. The food industry in India is one of those industries that assures a good return in less time. Find good opportunities near the vicinity of your city. Talk to the master franchise and check the possibility of becoming the profit partner of a successful food/restaurant/QSR brand. Becoming an entrepreneur with a small capital investment is highly profitable when done correctly.

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Food Franchise Opportunity in India franchise Franchise Opportunity in Gujarat Quick Service Restaurant

Making Fast Food Affordable and Accessible

Food franchise opportunity in India
Making Fast Food Affordable and Accessible

Navsari: Ajay’s Takeaway Food, a chain of Quick Service Restaurants (QSR), is spreading over places, literally built on a philosophy of serving high-quality food at affordable prices, ensuring it is accessible to everyone. This fast-growing food chain from Navsari a city in Gujarat is now preparing to expand nationally.

Since starting its first outlet in Navsari in 2014, Ajay’s has achieved remarkable success, but the journey has had its fair share of ups and downs.

“We launched our first outlet in 2012, but it was not branded as Ajay’s. The outlet was doing very well, but the second one failed miserably. The failure got us thinking. We realized successful businesses have their brands, have a niche, and offer something different. We also used the setback to identify the gap in fast food offerings. We felt fast-food chains operated by MNCs were not affordable for a large section of the society and realized that offering branded and hygienic food at reasonable prices was an opportunity. It was challenging; still, we thought of going ahead with our plans, and this is how Ajay’s was born in August 2014,” says Ajay Solanki, the founder of Ajay’s, which is named after him and his elder brother Jaideep, the co-founder.

The unwavering commitment to quality and hygiene and strategy to keep prices affordable and by 2020, the number of Ajay’s outlets expanded to 21, including its ownstores and franchisee outlets. While things were going great, and Ajay’s was working out plans for its next phase of growth, no one was prepared for the Covid-19 pandemic. Like most businesses, Ajay’s too bore the brunt of the pandemic, and from 21 outlets, the number fell to 13 within two months of the nationwide lockdown. Eight outlets simply shuttered.“

It was a big blow. Our outlets nearly halved in that challenging period, but we didn’t lose hope. We knew that we had the right combination of quality and pricing. We had faith in our model, and instead of looking back, we decided to focus on the future,” says Jaideep, who is a mechanical engineer and MBA by qualification.

Ajay’s adopted a multi-pronged approach to scale up operations. It reduced the entry barriers with zero franchising fees and also scrapped the 5% royalty on sales. The chain started tapping youngsters, who it feels are willing to work harder, for franchisee outlets. Today, more than 75% of its franchisee outlets are run by entrepreneurs who are below 35 years, and the rest are in the 35-40 age group. Ajay’s also ushered in standardization of products to ensure customers got the same food taste and experience irrespective of the outlet’s location. These measures also helped reduce fixed costs, improving profitability. It enhanced the use of technology in operations, leading to better efficiencies, and also adopted the master franchisee model to scale up fast.

The result is incredible growth in the last 18 months. From 13, the number of Ajay’s outlets touched 97 on 16th December 21. In a way, Ajay’s is an apt success story for growth amidst the Pandemic. This made Ajay’s become a household name in Navsari, Valsad, Surat, Bharuch, and Vadodara, in fact, the entire South Gujarat where it has an extensive presence. It opened its first outlet in Vadodara in August and has reached 16 already. It expects to launch in Ahmedabad by April or May, followed by Rajkot. It is simultaneously planning to launch in Maharashtra and subsequently in other states.

“When we started the first outlet, we had not imagined we would have 97 outlets so early. Our focus on taste, quality, and affordability and our commitment to serving food that is good has helped us reach this milestone. We are thankful to our customers for their love and support,” says Jaideep, adding, “Looking back at the journey so far, we firmly believe this is just the beginning for Ajay’s.”

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Food Franchise Opportunity in India business opportunity franchise Franchise Opportunity in Gujarat

QSR Chain Ajay’s Opens 95th Outlet

Franchise opportunity in India
QSR Chain Ajay's Opens 95th Outlet

Starting from a single outlet in Navsari city in 2014, the chain has expanded at an incredible pace in the last year and a half.

Surat (Gujarat) [India], December 01: Ajay’s Takeaway Food, a fast-growing chain of trusted Quick Service Restaurants (QSR) committed to serving affordable but high-quality food, has reached a major milestone in its unbelievable growth journey. From its first outlet in August 2014, Ajay’s opened its 95th outlet at Piplod, Surat, this month. What makes the journey all the more incredible is that Ajay’s has its roots in Navsari, a small city in South Gujarat.

The journey of Ajay’s, however, began in 1991 at Pune, when Manjulaben decided to help her husband Vasantbhai to make ends meet for the Family. The couple started a household mess with just 2 bachelors having evening meals. In no time, they were swarmed with requests from students, bachelors, techies, and other clients to have their meals. Their sons Jay and Ajay started to help in the home-operated venture.

From a mess operated in a 1 BHK flat, the young sibling Ajay’s took the eatery to a rented place with over 100 meals served daily. Ajay took pride in his work, and his inclination to serve good food to many took him to start various food ventures. In 2013, the elder sibling, Jay, who had spent over 12 years in the corporate world, joined Ajay to take it to new heights. Even though the food business in Pune was doing well, the family decided to shift to Navsari, their native place, in 2012. The first restaurant in Navsari that started in December 2012 was Chowpati Fast Food, and not Ajay’s Takeaway Food. Within 6 months, they started another outlet of Chowpati Fast Food, and in the next 6 months, it was a super failure. It was the time to introspect and it was the time when Ajay’s Takeaway Food, as we know it today, was born in August 2014 with the first outlet in Navsari. The range of burgers, pizzas, and coffees the outlet sold became hugely popular among customers. The number of Ajay’s Takeaway Food outlets soon grew to three, and the first franchisee outlet of Ajay’s was opened in Surat in 2016.

By March 2020, the number of Ajay’s outlets crossed 21, but the Covid-19 pandemic did him them severely. From 21 outlets on March 20, the pandemic took away 8 outlets. With 13 outlets on June 20, they decided to make a drastic change in the way they operated and appointed Franchise. The franchise model was revised, franchise fees were abolished, and even royalty was now not charged. Operations at outlets were more standardized, and technology was now included to have smooth operations. They completely focused on how to make the franchise more profitable.

The number of outlets is now about to cross the century mark. Today, Ajay’s outlets are present in nearly all places in Navsari, Surat, Valsad, Bharuch, and other places in the south Gujarat region. With the trusted franchise model, they also entered the Central Gujarat territory in August 2021. As on 31st October 21, the Vadodara Territory has 14 operational outlets in just 3 months.

“When we started the first outlet in Navsari in 2014, we had not imagined we would have anywhere around 100 outlets in a few years. Our focus on taste, quality, affordability, accessibility, and our commitment to serving food that is good has helped us reach this milestone. We are thankful to our customers for their love and unwavering support over the years,” said Jai Solanki, Co-founder, of Ajay’s Takeaway Food.

Ajay’s has so far concentrated on expanding in South Gujarat and Central Gujarat areas, but the firm has set its sights on expanding to more cities going ahead. The prime focus is on Tier 2, Tier 3, and below towns.

“We have a strong presence in south Gujarat now, and our focus continues on ensuring the highest quality food products are served to customers. But we want to reach to masses in every corner of the country, and hence we want to be present in more cities within and outside Gujarat in the future. Looking back at the journey, we firmly believe this is just the beginning for Ajay’s,” said Ajay Solanki, Co-founder, Ajay’s Takeaway Food.

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Food Franchise Opportunity in India Franchise Opportunity in Gujarat

Benefits of Owning an Ajay’s Takeaway Food Franchise

Franchise opportunity in Gujarat
Benefits of owning an Ajay's Takeaway Food Franchise

Ajay’s journey started in August 2014 with its 1st outlet in Navsari to serve tasty, good quality, and reasonable food to the Common Man. It commenced its franchise business in 2016 at a slow pace.  Post the partial opening up during the Pandemic, Ajay’s started gaining pace with its new Franchise Model and innovative operational practices. It is the fast-growing Quick Service Restaurant Chain with almost 95 active outlets as on 7th November 2021.

People commonly say that the way to one’s heart is their stomach. So their key preferences in everything they do are taste, quality, affordability, and accessibility. Ajay’s takeaway food believes in serving Food That is good because they believe that with good food comes good warmth and emotional touch.

They treat you with a wide range of mouth-watering items ranging from burgers and pizza to refreshing cold coffees.

Benefits of owning Ajay’s Franchise:

If deep down in your heart you have an intense passion for serving food, dynamics similar to that of an entrepreneur, the ardor for growth, dedication to building a successful growing business, and the spirit to accept new hurdles in the path, then Ajay’s is the right place for you. Owning Ajay’s Franchise comes with scores of benefits that you will receive as an entrepreneur.

Some of the benefits are listed below:

  • To begin with, if you own Ajay’s Franchise, you get a first-hand opportunity to be a part of one of the most rapidly growing, profitable, time-tested, and reliable companies.
  • There is almost no, or even if the case may be, very minimal and calculated amount of risk factor involved.
  • Here you get readily available technology and systems for operating your business. Thus, saving the need and time wasted in developing one’s technology.
  • Even If you are not skilled enough, at Ajay’s they train you to manage your business, manage manpower, and continuous training support for an active and profitable business.
  • Owning Ajay’s Franchise does not need heavy investments. The investment amount is only 7 lacs (Excludes deposit for a Rented shop).You can recover your investments in 12 – 18 months.
  • You don’t have to get into long-term agreements when working with Ajay’s Franchise. The term of the agreement is 1 year, renewable every year.
  • At Ajay’s you need not pay any franchise fees, neither do you pay any deposit fees.
  • Surprisingly, Ajay’s does not charge any ROYALTY on your business sales.
  • The entire franchise outlet’s entire setup would be done by their Master Franchise. The set-up is so complete that you just need to stock up on required raw materials and start selling.
  • The approximate Area Required for setting up Ajay’s quick-service restaurant (QSR) is 150 – 200 Sq.ft only.
  • Ajay provides highly professional and satisfactory services to all its customers, be it the franchise or the end customer.
  • Most importantly, Ajay’s is a Learning Organization and they keep improvising and developing for a better customer experience.

Your most favorite and go-to option – Ajay’s

Within a very short period, Ajay’s Takeaway Food has become the talk of the town and a sort of place for good food. With their consistency and value for your moolah, they have managed to become South Gujarat’s favorite food destination and this is evident from the reviews of the customers of Ajay’s.

Food served at Ajay’s Quick Service Restaurants Without any parallel is beyond comparison in terms of the values and taste of the food served. So, if you are thinking of owning a Ajay’s franchise, you are on your way to making a great decision.

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Food Franchise Opportunity in India Fast Food Shop in Gujarat Franchise Opportunity in Gujarat

Ajay’s Franchise Opportunity- Building And Empowering Young Entrepreneurs

Ajay's franchise opportunity in India
Empowering young entrepreneurs

Our population is about to cross 1.4 billion and believe me, a whopping 65% below the age of 35. Eliminating the age group of 0-18, that is approximately 40%, Young India comprises 25% of the Population and this statistic makes me really proud. A task force of over 35 crores that can do wonders to the Economy of this country. The Future of any country is the Youth Power it has and we have it in abundance.

Statistics further reveal that the level at which youth entrepreneurs in India innovate is the highest in Asia and the Pacific region, as per a recent survey by Global Entrepreneurship Monitor (GEM) and Youth Co: Lab. Around 55 percent of Total Early-stage Entrepreneurial Activity (TEA) showed innovation orientation for entering new markets and introducing new products, services, or processes, that are unique to the market, reveals the study.

Hon’ble Prime Minister Shri Narendra Modi instituted the Ministry for Skill Development and Entrepreneurship with the vision to harness the power of our youth by making them skilled and empowering them to not only become self-employed but create jobs for others also. According to statistics, 65% of our population is under the age of 35 and close to 15 million enter the workforce every year. The only way through which enough jobs can be created for such a huge populous, consistently, is by creating an environment for entrepreneurship and innovation.

At Ajay’s, we envision to be the ones who shall empower the youth of the country by way of creating opportunities to excel and create value for oneself and others. Ajay’s is one of the Fastest Growing Chains of Quick Service restaurants. Established in August 2014, Ajay’s started franchising its Fast Food QSR in late 2018 and by March 2020 it had grown its stores to 21 outlets in South Gujarat. However, pandemics took a toll on the food industry and Ajay’s was also amongst those who took the beating. Operations began in June 2020 after a partial reopening and there were only 13 stores left.

It was a learning and a leap of faith, the young entrepreneurs at Ajay’s now restructured the business and within 15 months added 70 new stores taking the total count to 82 outlets as on 18th September 2021.

The vision to serve food that is good, affordable, and accessible to all the Team Ajay is innovating new ways to do business in the Fast-Food Industry. They deployed backward integration to develop food products, recipes, processes, and a robust Supply Chain to cater to the growing market.

While all this was being done, Ajay’s Management was focused to infuse young blood into the system, right from the Employees, Channel Partners to the appointed Franchise. Interestingly out of the 82 Franchise Owners, 54 owners are in the age group of 18-35 years, that’s a huge pie of 67%. Amongst the balance 23 owners fall between the age group of 36-45, which adds up to a total of 28%. Hence, 95% of Ajay’s Franchise falls below the age group of 18-45 years.

Now, this is what we call “Empowering the Youth”. Ajay’s has shown them a way of doing a Fast Food business successfully. Ajay’s wants its Franchisee to focus on doing Business at their outlets and not worry about petty and trivial things like raw material sourcing, making store processes, Software for outlets, training, etc. They want the franchisee to implement the basics of Business that are shared with them during the training. The business has some inherent strengths that make Ajay’s food franchisee a very lucrative and undisputed successful option. A few pathbreaking and industry-first features of the franchise business are enumerated below,

  1. No Franchisee Fees
  2. No Royalty on Sales
  3. The low entry barrier for a unit franchise (Just Rs.7 lakhs to own a Franchise)
  4. Complete Outlet setup is done by the Company (Thru its affiliates)
  5. Complete Training Support for Staff and the Owner
  6. The raw material is Door Delivered – no scouting for stuff in the market, no wasting time
  7. End-to-End Marketing Support (Social Media, OOH, Cycle Branding, Print, etc)
  8. Outlet Opening Ceremony was done by the Company (Invitation, creatives, posting, etc.)

After studying Ajay’s Franchise model, their ideology of what the Franchisee has to do becomes more load and clear. A study of their top successful Franchise reveals that they are ones who have really followed the Training and have been acting as per Ajay’s Systems and yes, they undoubtedly are the Young Guns.

The philosophy of empowering and building the youth has been in the Indian Culture and has been taken along effectively by Ajay. The wall of fame is proud to flaunt the success chronicle of Ajay’s Young Franchise Team,

Tarun talking about Ajay's Food franchise opportunities
Ajay's

As rightly said by one of the Founders, “Together We Grow” and the same is reflected in the ideology of the organization. They leave no stone unturned when it comes to Innovation, Customer Satisfaction. The team may not have a formal research and development team but all that is done at the management level is based on concrete data, which is a forte at Ajay’s.

When opportunity knocks at the doors, embrace it with both hands, and don’t be the one who missed the bus. Ajay’s Franchise is coming up at an unprecedented pace across South and Central Gujarat. Don’t miss the chance to taste success. Be the Empowered, be the one who is the pride of the family, the honor of the nation. Come Join Ajay’s Franchise Team, you won’t regret it.

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Fast Food Shop in Gujarat Burger Shop in Navsari Burger Shop in Surat Coffee Shop in Navsari Coffee Shop in Surat

Bean And Bread

Coffee and Burger Shop
Bean and Bread

Bean And Bread

It is 5 pm, you finally have managed to take out time to treat yourself today. You walk into a café, the aroma of coffee grounds hit your olfactory glands, passing down relief and calming signals to your brain, and everything around you seems to pause for a while. At this moment, all you need is a cup of coffee and a couple of things to daydream about. You order one and eagerly wait for it to arrive. Smelling it before drinking, is an old tradition.

Now it is time to have that first sip, the one that is going to change everything. Right before you are about to take one you seem to forget what coffee tastes like, but as soon as you let those droplets of the coffee pass down your throat, your judgmental mind seems to start comparing it instantly to your version of a perfect coffee. And when it doesn’t meet your expectations, only a coffee lover would know much even a single sip of coffee can affect your mood. 

Instantly from a hyped-up child, you become a quiet old man. Ironically, in the beginning, you were to have a coffee because you were excited, now that you are heartbroken, you still expect coffee to improve your mood. And even if a cup of coffee is responsible for ruining your frame of mind, you still require one to make it better. The relationship between coffee and coffee lovers has been complicated for decades now. The most frustrating fact is when the cup of coffee you ordered costs you a handsome amount. 

Being a resident of Surat, you often hear about plenty of new places and cafes now and then. You tend to visit at least one food place every week, but then some outlets have a special place in your heart or should I say on your tongue? If you are craving a food item, you would only visit that particular place.

And once that diner has captured its position in your heart no matter how much anyone insists you try out any other, you straight away deny it. For me, it has been the same. And Ajay’s Coffee has not only succeeded in grabbing its seat as the best coffee place for me but has also managed to impress with its fast-food range. 

How did I get to know about this place? I live in a city where word gets around fast and even faster when it is about a nice food place. So, one day my friend group decided to visit Ajay’s. As discussed, I expect my coffee to be ideal, and the only concept running through my mind was that it was unmanageable to serve a fabulous coffee at such an economical rate, which was just 20 rupees.

Yes, I was shocked too. I had mentally convinced myself that it would fail to meet up my expectations. After plenty of requests from my friends, I finally decided to take a sip from theirs. And no sooner I was on cloud nine. Perfectly balanced, neither too bitter nor too sweet, full-bodied, foamed coffee passed down my throat; leaving behind an unbeatable high standard that it had now created in my mind.

Not only was I impressed by how well it had been made, but even more by how much I had got it for. If you go to any café, it is unlikely to get yourself a coffee that costs fewer than 180, and as a matter of fact, most of them fail to match your expectations. That day, I realized why I had heard so many people praising Ajay’s Coffee. It has become a permanent resident in my heart. No one has ever since been able to replace it. 

It was not until recently that I finally got the moment to taste its fast-food range. Everyone enjoys a nice burger. But aren’t we all concerned about how embarrassing it would be when you eat it and all the stuffing inside just ends up falling out? It’s worse when you are a super clumsy person.

Take it from me. Personally, I am such a big fan of burgers. But every time we decide to go for one, I end up choosing the simplest available so that it’s not quite fancy; in return making it slimmer and easier to eat. I never preferred trying different flavored burgers for this particular reason. I was under the same impression even for the burgers available at Ajay’s, worried about dropping the stuffing inside, being anxious constantly.

When I finally saw the burgers, let me tell you I have never in my life been so relieved. It was the right-sized burger. The post-jaw-ache seemed to not exist. I wonder how they manage to make every item with such precision. I took my first bite of their tandoori cheeseburger, instantly fell in love with its tangy taste, and even more when gradually the spice started hitting my taste buds.

The fiery flavor enters exactly when your mouth has completely become tart and suddenly your tongue tends to encounter an immense climax. The crispiness of the cutlet was unmatchable while the airy, yeasty buns perfectly balanced it.

And how much would you expect such a perfect burger to cost? 100? Guess what, this was just for 40. Their rates manage to astound me every time just as much as their perfect food manages to. Fun fact: they have had the same rates since 2012.

The fusion of Chinese food and fast food has always been legendary just as their Schezwan cheeseburger is. It had the right amount of pungency. The balance, between both cuisines, had been maintained exceptionally.

There was a perfect combo of ingredients that ignite both your sweet as well as sour taste buds. It became almost impossible for me to choose the better one between the two. But maybe due to my love for tangy flavors, the tandoori burger excelled. It has unquestionably become my favorite burger. 

If you ever have been to Ajay’s you know it is not a fancy high-end cafe, but certainly has an unbeatable vibe. It has succeeded for years now to provide us with the satisfaction that most others have failed. We have all experienced the feeling when we visit a fancy café and end up ordering a few things, but in the end, we return with an empty or half-filled stomach.

I have never walked out of Ajay’s with this feeling. Not to mention, how welcoming and friendly the staff there is. Despite the great rush, they never make you feel that it is chaotic. I have seemed to join the group of people whose favorite hangout place is Ajay’s. 

Their food is awesome, and the coffee is a ‘Sone pe Suhaga’. They have undoubtedly managed to define the word perfection.

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Food Franchise Opportunity in India Coffee Shop in Navsari Coffee Shop in Surat Fast Food Shop in Gujarat Uncategorized

Cold Coffee at Its Best: A Sip of Happiness

Coffee shop
Ajay's cold Coffee At Its Best

Cold Coffee … and my taste buds start recollecting the creamy, mouth-filling Lacto, the bittersweet aftertaste of coffee, and if it’s blended with a hint of chocolate, mmmm nothing better … Simply Heaven.

Origin of Cold Coffee

Cold Coffee or Iced coffee, may be different, but their origin can be traced back to early 1840, in Algeria, where it was called Mazagran, The Original Iced Coffee. You guessed it right, it was just coffee syrup with cold water, non-dairy yes very much vegan.

Things evolve based on the circumstances and the environment; Iced Coffee too has its own variations across the globe. In Australia, iced coffee is coffee-flavored milk with a lot of added sugar, which is typically topped with ice cream and whipped cream. Germans have their way of calling it Eiskaffee, coffee with ice cream, and it is mostly with milk and instant coffee. The American love Cold Brew Coffee, yes cold-brewing an iced coffee by soaking ground coffee and chicory with water.

But when it comes to INDIA, we love it our way, coffee without milk is an absolute no. So, what we do is, our Cold Coffee usually consists of instant coffee mixed with cold/frozen milk in a blender, producing a thin, coffee-flavored smoothie. But hold on, there are some intelligent ones and some who like to be creative have their cold coffee Thick, Creamy and yes obviously Cold.

In my search for an INDIAN version of super yummy cold coffee, I have tasted many versions, in Pune, Mumbai, Bangalore, Delhi, and Chennai at Brands like CCD, Barista, and even at local cafes in each locale. But I fall in love with one, I know this would be a one-sided affair, but still, I am all set for it.

Coffee Shop in Surat

During my stay at Surat, I happened to be at a Local Coffee Shop in Surat, rather I was taken there by a local friend who swore by the taste of the Cold Coffee there, he simply put it straight, “Ajay’s ka Cold Coffee nahi piya to kya piya”.

Let me come directly to the LOVE AT FIRST SIP. But before that, I was skeptical, what great shall one give in Rs.20 and my doubt rose a level more when I saw the portion being offered, nothing less than a 200 ml cup. Being a foodie, disbelief is a part and parcel of the bite. I simply took it in my stride, with Rs.20 at stake, there wasn’t anything more to be pondered upon.

The Paper Glass and straw were the speed breakers, yes indeed, they actually slowed me down in my journey of “LOVE AT FIRST SIP”. The branding that was evident on the Paper Glass and even the straw made me waste some time looking at and then appreciating the concern for the environment. What I liked most was the hashtag #ApniColdCoffee. 

Sorry, I got swayed… so the first sip was “Jannat”, the creamy texture, extraordinary mouth fill, perfectly sweetened, just apt bitter, perfect serving temperature, my buds could sense chocolate (but the recipe was not revealed) and most importantly it was thick too. I was like “itne se paise me itna kuch?”. My day was made, I ended up with yet another serving and an unquenched thirst for having one more.

From the day till the date, my Love for Ajay’s cold coffee has been as loyal as Katappa. Many come, many go but Ajay’s Cold Coffee is here to stay, it’s been over 4 years that my Love for Ajay’s Cold Coffee has always grown. Ajay’s Cold Coffee has never betrayed me, her taste, her consistency, and her charm to entice me and rejuvenate me have never gone down. I now feel it has not been a one-sided love story, my coffee loves me equally as I do her. Ajay’s is the best coffee shop in Surat.

My humble request to her parents (Ajay’s walo), pls keep making her just the way she is… I love Ajay’s Cold Coffee.