Tag: food franchise opportunity in Gujarat

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5 Absolute Reasons Why Owing a QSR Chain is the Best Option in the Uncertain Market

There are plenty of reasons why a QSR chain would be the next smart investment for any entrepreneur with a keen eye on the future. Here are just five things that we think ought to make you consider the purchase!

Hiring Trends in the QSR Industry

The QSR industry is not only thriving, but it is even generating jobs for people in this unprecedented time. Despite the rising unemployment rates across the nation, QSRs have been bucking the trend. They are continuously staffing up as the on-premise dining scenario continues to resume to date. Moreover, with some QSRs expanding their drive-thru outlets to cater to the increasing demand, more employees are needed to handle their additional drive-thru or walk-thru booths. There are several other employment opportunities and Food Franchise opportunities when collaborating with Ajay’s Takeaway Food. You can learn more about our franchise model and the QSR industry ahead.

Looking Forward to Ajay’s Takeaway Food 

As the country is gradually moving back to the pre-crisis conditions, the need to appoint more people will be vital in keeping fast food burger shops in Navsari, Surat, and other areas of Gujarat, running in the such arising situation.

Ease of Online Ordering

The COVID 19 has brought about a new normal for the people as we observe the implementation of working-from-home arrangements and social distancing measures, among the rest. Luckily, with the proliferation of technology, this change to the new normal had been a breeze for most. Several burger shops in Surat offered discounts when people ordered online or preferred to take away as against dining in.

The Rise of Drive-Throughs

The strength of QSRs to thrive despite the pandemic is even attributed to their dynamic drive-throughs. Adding contactless services has been encouraged to prevent mass infection of the virus, and the use of drive-throughs is gaining popularity. Drive-thru visits have risen by 26% in April, May, and June making up to 42% of the overall restaurant visits in the US (NPD Group).

Changing Consumer Taste and Preferences

The pandemic has made the public more cautious about where they prefer to spend their time outside in a wake to prevent getting infected by the ongoing coronavirus. Even as Coffee shops in Surat continue to reopen, it may take a while for in-restaurant dining to reach the pre-pandemic levels. As such, it is possible that most of the public would still prefer purchasing foods quickly prepared for takeout rather than eating in a fine dining restaurant. The pandemic has brought the people a new normal, and getting food fast, is one of their conduct.

QSR is here to stay and grow

History reflects that the restaurant industry has revived no matter the circumstance. The QSR industry, mainly, can thrive despite the pandemic since its products are versatile enough to adapt to unprecedented situations. People looking for Food Franchise opportunities can take the current conditions to their advantage and consider the expansion of their business opportunities. As Ajay’s takeaway food is one of the famous fast food shops especially famous for its coffee shops in Navsari and other regions, is blooming with the new normal life.

Ajay’s is a fast-growing and trusted food franchise. We Serve “Food That Is Good” & “Good Food For Good Mood” which are affordable and accessible to all. Our Pillar of Prosperity and existence is based on the four values which are fundamentals in everything we do: TASTE – QUALITY – AFFORDABILITY – ACCESSIBILITY. We envision being the first choice of the citizens of India. We have come a long way, and the road ahead is endless. Our belief in our fundamentals makes us strong in our journey; we call them Our Pillars of Prosperity. Visit Ajay’s Fast Food Centers Near You and enjoy the mouthwatering taste of our delicious burgers and cold coffee.  

Also, Contact Ajay’s For enquiring about Employing the Food Franchise. 

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Ajay’s Takeaway Food Founder Director Ajay Solanki Met PM Shri Narendra Modi At Navsari

Founder of Ajay's Takeaway Food Met PM Modi
Ajay Solanki, the founder of Ajay's Takeaway Food Met PM Modi
“We Are A QSR-Chain With 111 Franchise Stores Run By 100+ Entrepreneurs And Employing Over 450 Employees” – Ajay Solanki (Founder Director, Ajay’s)

Check out the latest video below

Founder of Ajay’s Takeaway Food Met PM Narendra Modi

It was a proud moment for India’s fastest-growing QSR chain’s Founder Director as he got a remarkable opportunity to meet the Prime Minister of India, Shri Narendra Modi. Navsari-based Ajay’s Takeaway Food’s Founder Director Ajay Solanki met the honorable PM at Chikhli, Navsari. Eminent personalities of Navsari accompanied the PM during this event. Shri Modi was joined by Shri Bhupendrabhai R. Patel (CM, Gujarat), Shri C.R. Patil (MP – Navsari & President, BJP, Gujarat Pradesh), and Shri Nareshbhai Patel (Minister of Food, Civil Supplies & Consumer Affairs, Gujarat Government)

Ajay Solanki was among the few attendees whom the PMO had invited. The convening was in light of the government’s several schemes and subsidies allotted to numerous citizens, including the MSME business owners for fast-tracking their growth and accelerating the PM’s vision of “Atmanirbhar Bharat”.

Ajay Solanki remarkably presented himself as the coalition of “Atmanirbhar Bharat”. His fast-food chain – Ajay’s Takeaway Food, co-owned by his brother Jaideep Solanki – is a stark example of providing individuals an opportunity to become an entrepreneur through their food franchise model.

Shri Modi asked him several questions upon his meeting, to which he replied valiantly.

“How has Ajay’s helped in the momentum of Atmanirbhar Bharat?” Asked the PM.

Solanki said, “Ajay’s is an organized fast-food chain offering best quality food at an affordable price to the common man of India. We have 111 franchise stores empowering 100+ individuals to become entrepreneurs. 400-450 employees work at these stores, making them the breadwinners of their families.”

“Where is Ajay’s operated from? What is the most popular & highest selling product of the brand? How many people consume daily from Ajay’s?” Shri Narendra Modi continued to satisfy his curiosity.

“Though Ajay’s has numerable branches in entire Gujarat, it has Head Quarters based in Navsari. The most popular and loved product of the brand is Cold Coffee and Every day approximately 18,000-20,000 citizens enjoy Ajay’s delicious pizzas, burgers, and cold coffee”, answered Solanki.

Established in 2014 with just a single outlet in Navsari, Ajay’s has grown to 111+ franchise stores today. Ajay’s has taken a leap of faith and opened stores in Surat, Navsari, Valsad, Vapi, Daman, Silvasa, Ankleshwar, Bharuch, Anand, and Vadodara.

The Solanki brothers aim to open 1000+ franchisee-owned stores by 2025 with one mission – Serving Good Quality Food at Affordable rates and access to all through their Franchise that empowers the youth to become entrepreneurs and generate employment with profits. 

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Food Franchise Opportunity in India business opportunity entrepreneurship franchise Franchise Opportunity in Gujarat Quick Service Restaurant

Is Investing In A Fast-Food QSR Franchise Worth Starting A Business?

QSR franchise opportunity in India
Start A QSR Franchise in India

Quick Service Restaurants Have Been Growing For Years As Busy Consumers Seek Faster, Easy-To-Grab-And-Eat, And More Convenient Meal Options.

New-Age Startup Entrepreneurs Want To Avoid The Long List Of Tasks They Have To Work Through Each Day. Starting A Business Is Hard Enough If One Is Not Ready To Spend Countless Hours In The Workplace, Not Working On Sales And Marketing Plans And Ignoring Staff Training. 

Is Investing In Franchise Business Helpful?

Before Knowing The Answer, First, Understand What Is Franchisee Business? “It’s A Business Model In Which Individuals Are Sold The Rights To Use The Company Logo Design, Working Model, And The Name Of An Existing Firm By The Proprietors Or Franchisors To Run It.

“In Easy Terms, A Franchisee Business Is An Adoption Of An Existing Successful Business – A Business That The Customers Have Well Accepted In The Specific Geographical Areas.

Many Successful Business Owners In Gujarat And Other Parts Of India Have Started Their Journey In The Franchise Business. The Franchisee’s Success Depends On The Brand’s Market Value And Popularity.

When Talking About Starting A Franchise Business, QSR Tops The List. 

What Is QSR?

A Quick-Service Restaurant Is Typically Defined As A Limited Menu Restaurant With Counter Service. QSR’s Business Model Has Seen Consistent Growth And Popularity In Recent Years And Offers Many Advantages For Entrepreneurs Looking To Start Their Own Businesses.

If You Consider Starting A Quick-Service Restaurant Business, There Are Some Key Points To Keep In Mind. 

1. It Is Important To Create A Menu That Offers Different Varieties, Less Price, And ‘Loved By All’ Options That Appeal To Your Target Market.

2. Efficient Customer Service Is Essential To The Success Of Any QSR – Make Sure Your Staff Is Adequately Trained And Equipped To Handle The Demands Of A Busy Restaurant.

3. Effective Marketing Is Critical To Bringing Customers Through The Door. Working With QSR Business As A Franchise Will Help Develop A Promotional Strategy That Will Get People Talking About Your Business 

Benefits Of Investing In QSR 

1. QSR Includes Lower Overhead Costs Associated With This Type Of Business Model – Because There Is No Need For An Extensive Kitchen Or Dining Space, quick-Service Restaurants Can Often Be Opened In Smaller Locations – Resulting In Lower Rent And Utility Costs.

2. Quick-Service Restaurants Offer Consumers A Faster And More Convenient Meal Option – Which Is Increasingly Appealing In Today’s Fast-Paced World.

3. Minimum Staff Is Required As The Space Of The Restaurant Is Limited With A Minimum Menu And Self-Service

4. If QSR Is A Franchise Model, Then Training Will Be Provided By The Franchise Owner To The Staff As Well As Owners.

5. Pay-Back Period Of Investment Is Also Less As Turnover Is Faster In QSR.

6. No Cost Of Crockery And Cutlery. The Customer Is Expected To Eat The Food Directly From The Disposable Container It Was Served In. 

Ajay’s Is One Of Gujarat’s Most Prominent And Growing QSR Fast Food Brands. Within A Short Time, More Than 100 Franchise In Gujarat Has Started Their Business With Ajay’s QSR Franchise Model.

From Vadodara To Vapi, Ajay’s Fast Food QSR Outlets Are Selling More Than 20,000 Burgers And 12,000 Plus Cold Coffees Every Day. The Proud Franchise Owners Go Through Regular Business Training Provided By Ajay’s Brand Management. 

Benefits Of Investing In The QSR Model Of Ajay’s 

1. Limited Products: Ajay’s Has Four ‘Hero’ Fast Food Items – Cold Coffee, Burger,  Pizza, And French Fries With Flavored Dips. All The Items Are Sold Through “Easy To Manage” And “With Carrying Packaging.”

2. Space Requirement Is Limited: Only 150-200 Sq. Ft. Of Shop Area Is Required.

3. Franchisee Fees: There Are No Franchise Fees.

4. 0% Royalty Fees: No Royalty Fees Have To Be Paid.

5. Investment With Just Rs.8,00,000/- (Rupees Eight Lakhs): The Investment Includes Total Outlet Setup Cost For Outlets Of Up To 200 Sq. Ft. (18% GST           Additional)

6. Payback Period: The Franchise Partner Will Recover Invested Money Within 15 To 20 Months Or Less.

7. Training: Ajay’s Will Provide Professional Training For 15 Days To The Owner And Staff.

8. Staff Requirement: Only 2 Persons, With No Professional Qualification, Are Required. 

Quick-Service Restaurants Gain A Relative Advantage If They Provide Consumers With Convenient Locations And Provide Pocket-Friendly Meals In A Quick, Timely Fashion. If You Are Looking To Partner With Any Such Food Franchisee Business, Ajay’s The Answer!

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Food Franchise Opportunity in India entrepreneurship franchise Franchise Opportunity in Gujarat

7 Steps To Become An Entrepreneur With Low-Capital Investment

Franchise opportunity in India
QSR Chain Ajay's Opens 95th Outlet

With the help of modern technology, it’s easier than ever to build and launch a business. However, you may be surprised to learn that it can be quite inexpensive to accomplish this goal.

Here are some easy steps that anyone can take to become a successful entrepreneur with a low-capital investment as long as they have the drive and passion for what they want to accomplish.

What Is An Entrepreneurship?

Entrepreneurship is the process of taking an idea or invention and turning it into a successful business. It can be hard work, but anyone can become an entrepreneur with a little bit of grit, passion, perseverance, and determination.

One needs to take several steps to kick-start an entrepreneurial journey with small capital investment. It all starts with an innovative idea and money to start a business.

What If One Doesn’t Find An Innovative Idea? Won’t He Be Able To Start A Business?

No, he can still start a business! There is no need to build a successful business from scratch. Modern Management Defines Entrepreneurship As Starting Own Business By Collaborating With Successful Brands.

It can be tough, but anyone can become an entrepreneur with hard work and perseverance. Don’t let fear or hesitation stop anyone from trying a hand at entrepreneurship. You can be the next big thing in the industry!

Different Steps Of Entrepreneurial Journey

There are many different steps anyone needs to take to become an entrepreneur with small capital investment. Here are different steps of the entrepreneurship journey.

1. Define A Business Idea: Before you start your own business, it is required to define what you want to do. Are you looking to start a new business, or are you looking to associate with an existing business? Once you have defined your idea, you need to research your marketing and find out the strategies.

2. Choose The Right Business Model: There are several business models, and each has its advantages and disadvantages. Do the research before deciding on a business model to choose the one that is best suited to fulfill your entrepreneurial dream.

3. Research Your Funding Options: Not all ideas require huge funding to start a business. However, many businesses require some initial capital to get started. Do your research and find out what funding options are available to you.

4. Build A Team Of Passionate Employees: One of the most important factors in starting any business is having a team of passionate employees committed to your business’s success. Find good people and recruit them to your business. If you can find a better option where an associate brand trains your employees, it can be a cherry on the cake!

5. Think Big: It’s important to have a big vision for your business, but not letting your ego make sound decisions is also important. Keep cool and calm As it takes time for any business to accelerate.

6. Believe In Yourself: More than anyone else- you are responsible for the success of your business. Please do not shy away from making tough decisions even when they may be difficult or unpopular because doing so will set you up for failure later on down the road.

Another important step is to find investors. If you have a good idea and are willing to work hard, you can find investors who will help you turn your idea into a reality. However, be sure to pitch your idea properly so that the right investors can see its potential.

If you still feel that entrepreneurship is difficult, you can become a franchisee of a good brand. The food industry in India is one of those industries that assures a good return in less time. Find good opportunities near the vicinity of your city. Talk to the master franchise and check the possibility of becoming the profit partner of a successful food/restaurant/QSR brand. Becoming an entrepreneur with a small capital investment is highly profitable when done correctly.

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Making Fast Food Affordable and Accessible

Food franchise opportunity in India
Making Fast Food Affordable and Accessible

Navsari: Ajay’s Takeaway Food, a chain of Quick Service Restaurants (QSR), is spreading over places, literally built on a philosophy of serving high-quality food at affordable prices, ensuring it is accessible to everyone. This fast-growing food chain from Navsari a city in Gujarat is now preparing to expand nationally.

Since starting its first outlet in Navsari in 2014, Ajay’s has achieved remarkable success, but the journey has had its fair share of ups and downs.

“We launched our first outlet in 2012, but it was not branded as Ajay’s. The outlet was doing very well, but the second one failed miserably. The failure got us thinking. We realized successful businesses have their brands, have a niche, and offer something different. We also used the setback to identify the gap in fast food offerings. We felt fast-food chains operated by MNCs were not affordable for a large section of the society and realized that offering branded and hygienic food at reasonable prices was an opportunity. It was challenging; still, we thought of going ahead with our plans, and this is how Ajay’s was born in August 2014,” says Ajay Solanki, the founder of Ajay’s, which is named after him and his elder brother Jaideep, the co-founder.

The unwavering commitment to quality and hygiene and strategy to keep prices affordable and by 2020, the number of Ajay’s outlets expanded to 21, including its ownstores and franchisee outlets. While things were going great, and Ajay’s was working out plans for its next phase of growth, no one was prepared for the Covid-19 pandemic. Like most businesses, Ajay’s too bore the brunt of the pandemic, and from 21 outlets, the number fell to 13 within two months of the nationwide lockdown. Eight outlets simply shuttered.“

It was a big blow. Our outlets nearly halved in that challenging period, but we didn’t lose hope. We knew that we had the right combination of quality and pricing. We had faith in our model, and instead of looking back, we decided to focus on the future,” says Jaideep, who is a mechanical engineer and MBA by qualification.

Ajay’s adopted a multi-pronged approach to scale up operations. It reduced the entry barriers with zero franchising fees and also scrapped the 5% royalty on sales. The chain started tapping youngsters, who it feels are willing to work harder, for franchisee outlets. Today, more than 75% of its franchisee outlets are run by entrepreneurs who are below 35 years, and the rest are in the 35-40 age group. Ajay’s also ushered in standardization of products to ensure customers got the same food taste and experience irrespective of the outlet’s location. These measures also helped reduce fixed costs, improving profitability. It enhanced the use of technology in operations, leading to better efficiencies, and also adopted the master franchisee model to scale up fast.

The result is incredible growth in the last 18 months. From 13, the number of Ajay’s outlets touched 97 on 16th December 21. In a way, Ajay’s is an apt success story for growth amidst the Pandemic. This made Ajay’s become a household name in Navsari, Valsad, Surat, Bharuch, and Vadodara, in fact, the entire South Gujarat where it has an extensive presence. It opened its first outlet in Vadodara in August and has reached 16 already. It expects to launch in Ahmedabad by April or May, followed by Rajkot. It is simultaneously planning to launch in Maharashtra and subsequently in other states.

“When we started the first outlet, we had not imagined we would have 97 outlets so early. Our focus on taste, quality, and affordability and our commitment to serving food that is good has helped us reach this milestone. We are thankful to our customers for their love and support,” says Jaideep, adding, “Looking back at the journey so far, we firmly believe this is just the beginning for Ajay’s.”

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QSR Chain Ajay’s Opens 95th Outlet

Franchise opportunity in India
QSR Chain Ajay's Opens 95th Outlet

Starting from a single outlet in Navsari city in 2014, the chain has expanded at an incredible pace in the last year and a half.

Surat (Gujarat) [India], December 01: Ajay’s Takeaway Food, a fast-growing chain of trusted Quick Service Restaurants (QSR) committed to serving affordable but high-quality food, has reached a major milestone in its unbelievable growth journey. From its first outlet in August 2014, Ajay’s opened its 95th outlet at Piplod, Surat, this month. What makes the journey all the more incredible is that Ajay’s has its roots in Navsari, a small city in South Gujarat.

The journey of Ajay’s, however, began in 1991 at Pune, when Manjulaben decided to help her husband Vasantbhai to make ends meet for the Family. The couple started a household mess with just 2 bachelors having evening meals. In no time, they were swarmed with requests from students, bachelors, techies, and other clients to have their meals. Their sons Jay and Ajay started to help in the home-operated venture.

From a mess operated in a 1 BHK flat, the young sibling Ajay’s took the eatery to a rented place with over 100 meals served daily. Ajay took pride in his work, and his inclination to serve good food to many took him to start various food ventures. In 2013, the elder sibling, Jay, who had spent over 12 years in the corporate world, joined Ajay to take it to new heights. Even though the food business in Pune was doing well, the family decided to shift to Navsari, their native place, in 2012. The first restaurant in Navsari that started in December 2012 was Chowpati Fast Food, and not Ajay’s Takeaway Food. Within 6 months, they started another outlet of Chowpati Fast Food, and in the next 6 months, it was a super failure. It was the time to introspect and it was the time when Ajay’s Takeaway Food, as we know it today, was born in August 2014 with the first outlet in Navsari. The range of burgers, pizzas, and coffees the outlet sold became hugely popular among customers. The number of Ajay’s Takeaway Food outlets soon grew to three, and the first franchisee outlet of Ajay’s was opened in Surat in 2016.

By March 2020, the number of Ajay’s outlets crossed 21, but the Covid-19 pandemic did him them severely. From 21 outlets on March 20, the pandemic took away 8 outlets. With 13 outlets on June 20, they decided to make a drastic change in the way they operated and appointed Franchise. The franchise model was revised, franchise fees were abolished, and even royalty was now not charged. Operations at outlets were more standardized, and technology was now included to have smooth operations. They completely focused on how to make the franchise more profitable.

The number of outlets is now about to cross the century mark. Today, Ajay’s outlets are present in nearly all places in Navsari, Surat, Valsad, Bharuch, and other places in the south Gujarat region. With the trusted franchise model, they also entered the Central Gujarat territory in August 2021. As on 31st October 21, the Vadodara Territory has 14 operational outlets in just 3 months.

“When we started the first outlet in Navsari in 2014, we had not imagined we would have anywhere around 100 outlets in a few years. Our focus on taste, quality, affordability, accessibility, and our commitment to serving food that is good has helped us reach this milestone. We are thankful to our customers for their love and unwavering support over the years,” said Jai Solanki, Co-founder, of Ajay’s Takeaway Food.

Ajay’s has so far concentrated on expanding in South Gujarat and Central Gujarat areas, but the firm has set its sights on expanding to more cities going ahead. The prime focus is on Tier 2, Tier 3, and below towns.

“We have a strong presence in south Gujarat now, and our focus continues on ensuring the highest quality food products are served to customers. But we want to reach to masses in every corner of the country, and hence we want to be present in more cities within and outside Gujarat in the future. Looking back at the journey, we firmly believe this is just the beginning for Ajay’s,” said Ajay Solanki, Co-founder, Ajay’s Takeaway Food.

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Food Franchise Opportunity in India Franchise Opportunity in Gujarat

Benefits of Owning an Ajay’s Takeaway Food Franchise

Franchise opportunity in Gujarat
Benefits of owning an Ajay's Takeaway Food Franchise

Ajay’s journey started in August 2014 with its 1st outlet in Navsari to serve tasty, good quality, and reasonable food to the Common Man. It commenced its franchise business in 2016 at a slow pace.  Post the partial opening up during the Pandemic, Ajay’s started gaining pace with its new Franchise Model and innovative operational practices. It is the fast-growing Quick Service Restaurant Chain with almost 95 active outlets as on 7th November 2021.

People commonly say that the way to one’s heart is their stomach. So their key preferences in everything they do are taste, quality, affordability, and accessibility. Ajay’s takeaway food believes in serving Food That is good because they believe that with good food comes good warmth and emotional touch.

They treat you with a wide range of mouth-watering items ranging from burgers and pizza to refreshing cold coffees.

Benefits of owning Ajay’s Franchise:

If deep down in your heart you have an intense passion for serving food, dynamics similar to that of an entrepreneur, the ardor for growth, dedication to building a successful growing business, and the spirit to accept new hurdles in the path, then Ajay’s is the right place for you. Owning Ajay’s Franchise comes with scores of benefits that you will receive as an entrepreneur.

Some of the benefits are listed below:

  • To begin with, if you own Ajay’s Franchise, you get a first-hand opportunity to be a part of one of the most rapidly growing, profitable, time-tested, and reliable companies.
  • There is almost no, or even if the case may be, very minimal and calculated amount of risk factor involved.
  • Here you get readily available technology and systems for operating your business. Thus, saving the need and time wasted in developing one’s technology.
  • Even If you are not skilled enough, at Ajay’s they train you to manage your business, manage manpower, and continuous training support for an active and profitable business.
  • Owning Ajay’s Franchise does not need heavy investments. The investment amount is only 7 lacs (Excludes deposit for a Rented shop).You can recover your investments in 12 – 18 months.
  • You don’t have to get into long-term agreements when working with Ajay’s Franchise. The term of the agreement is 1 year, renewable every year.
  • At Ajay’s you need not pay any franchise fees, neither do you pay any deposit fees.
  • Surprisingly, Ajay’s does not charge any ROYALTY on your business sales.
  • The entire franchise outlet’s entire setup would be done by their Master Franchise. The set-up is so complete that you just need to stock up on required raw materials and start selling.
  • The approximate Area Required for setting up Ajay’s quick-service restaurant (QSR) is 150 – 200 Sq.ft only.
  • Ajay provides highly professional and satisfactory services to all its customers, be it the franchise or the end customer.
  • Most importantly, Ajay’s is a Learning Organization and they keep improvising and developing for a better customer experience.

Your most favorite and go-to option – Ajay’s

Within a very short period, Ajay’s Takeaway Food has become the talk of the town and a sort of place for good food. With their consistency and value for your moolah, they have managed to become South Gujarat’s favorite food destination and this is evident from the reviews of the customers of Ajay’s.

Food served at Ajay’s Quick Service Restaurants Without any parallel is beyond comparison in terms of the values and taste of the food served. So, if you are thinking of owning a Ajay’s franchise, you are on your way to making a great decision.

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Ajay’s Franchise Opportunity- Building And Empowering Young Entrepreneurs

Ajay's franchise opportunity in India
Empowering young entrepreneurs

Our population is about to cross 1.4 billion and believe me, a whopping 65% below the age of 35. Eliminating the age group of 0-18, that is approximately 40%, Young India comprises 25% of the Population and this statistic makes me really proud. A task force of over 35 crores that can do wonders to the Economy of this country. The Future of any country is the Youth Power it has and we have it in abundance.

Statistics further reveal that the level at which youth entrepreneurs in India innovate is the highest in Asia and the Pacific region, as per a recent survey by Global Entrepreneurship Monitor (GEM) and Youth Co: Lab. Around 55 percent of Total Early-stage Entrepreneurial Activity (TEA) showed innovation orientation for entering new markets and introducing new products, services, or processes, that are unique to the market, reveals the study.

Hon’ble Prime Minister Shri Narendra Modi instituted the Ministry for Skill Development and Entrepreneurship with the vision to harness the power of our youth by making them skilled and empowering them to not only become self-employed but create jobs for others also. According to statistics, 65% of our population is under the age of 35 and close to 15 million enter the workforce every year. The only way through which enough jobs can be created for such a huge populous, consistently, is by creating an environment for entrepreneurship and innovation.

At Ajay’s, we envision to be the ones who shall empower the youth of the country by way of creating opportunities to excel and create value for oneself and others. Ajay’s is one of the Fastest Growing Chains of Quick Service restaurants. Established in August 2014, Ajay’s started franchising its Fast Food QSR in late 2018 and by March 2020 it had grown its stores to 21 outlets in South Gujarat. However, pandemics took a toll on the food industry and Ajay’s was also amongst those who took the beating. Operations began in June 2020 after a partial reopening and there were only 13 stores left.

It was a learning and a leap of faith, the young entrepreneurs at Ajay’s now restructured the business and within 15 months added 70 new stores taking the total count to 82 outlets as on 18th September 2021.

The vision to serve food that is good, affordable, and accessible to all the Team Ajay is innovating new ways to do business in the Fast-Food Industry. They deployed backward integration to develop food products, recipes, processes, and a robust Supply Chain to cater to the growing market.

While all this was being done, Ajay’s Management was focused to infuse young blood into the system, right from the Employees, Channel Partners to the appointed Franchise. Interestingly out of the 82 Franchise Owners, 54 owners are in the age group of 18-35 years, that’s a huge pie of 67%. Amongst the balance 23 owners fall between the age group of 36-45, which adds up to a total of 28%. Hence, 95% of Ajay’s Franchise falls below the age group of 18-45 years.

Now, this is what we call “Empowering the Youth”. Ajay’s has shown them a way of doing a Fast Food business successfully. Ajay’s wants its Franchisee to focus on doing Business at their outlets and not worry about petty and trivial things like raw material sourcing, making store processes, Software for outlets, training, etc. They want the franchisee to implement the basics of Business that are shared with them during the training. The business has some inherent strengths that make Ajay’s food franchisee a very lucrative and undisputed successful option. A few pathbreaking and industry-first features of the franchise business are enumerated below,

  1. No Franchisee Fees
  2. No Royalty on Sales
  3. The low entry barrier for a unit franchise (Just Rs.7 lakhs to own a Franchise)
  4. Complete Outlet setup is done by the Company (Thru its affiliates)
  5. Complete Training Support for Staff and the Owner
  6. The raw material is Door Delivered – no scouting for stuff in the market, no wasting time
  7. End-to-End Marketing Support (Social Media, OOH, Cycle Branding, Print, etc)
  8. Outlet Opening Ceremony was done by the Company (Invitation, creatives, posting, etc.)

After studying Ajay’s Franchise model, their ideology of what the Franchisee has to do becomes more load and clear. A study of their top successful Franchise reveals that they are ones who have really followed the Training and have been acting as per Ajay’s Systems and yes, they undoubtedly are the Young Guns.

The philosophy of empowering and building the youth has been in the Indian Culture and has been taken along effectively by Ajay. The wall of fame is proud to flaunt the success chronicle of Ajay’s Young Franchise Team,

Tarun talking about Ajay's Food franchise opportunities
Ajay's

As rightly said by one of the Founders, “Together We Grow” and the same is reflected in the ideology of the organization. They leave no stone unturned when it comes to Innovation, Customer Satisfaction. The team may not have a formal research and development team but all that is done at the management level is based on concrete data, which is a forte at Ajay’s.

When opportunity knocks at the doors, embrace it with both hands, and don’t be the one who missed the bus. Ajay’s Franchise is coming up at an unprecedented pace across South and Central Gujarat. Don’t miss the chance to taste success. Be the Empowered, be the one who is the pride of the family, the honor of the nation. Come Join Ajay’s Franchise Team, you won’t regret it.