Tag: Food franchise opportunity in India

Categories
Food Franchise Opportunity in India franchise Franchise Opportunity in Gujarat Quick Service Restaurant

Making Fast Food Affordable and Accessible

Food franchise opportunity in India
Making Fast Food Affordable and Accessible

Navsari: Ajay’s Takeaway Food, a chain of Quick Service Restaurants (QSR), is spreading over places, literally built on a philosophy of serving high-quality food at affordable prices, ensuring it is accessible to everyone. This fast-growing food chain from Navsari a city in Gujarat is now preparing to expand nationally.

Since starting its first outlet in Navsari in 2014, Ajay’s has achieved remarkable success, but the journey has had its fair share of ups and downs.

“We launched our first outlet in 2012, but it was not branded as Ajay’s. The outlet was doing very well, but the second one failed miserably. The failure got us thinking. We realized successful businesses have their brands, have a niche, and offer something different. We also used the setback to identify the gap in fast food offerings. We felt fast-food chains operated by MNCs were not affordable for a large section of the society and realized that offering branded and hygienic food at reasonable prices was an opportunity. It was challenging; still, we thought of going ahead with our plans, and this is how Ajay’s was born in August 2014,” says Ajay Solanki, the founder of Ajay’s, which is named after him and his elder brother Jaideep, the co-founder.

The unwavering commitment to quality and hygiene and strategy to keep prices affordable and by 2020, the number of Ajay’s outlets expanded to 21, including its ownstores and franchisee outlets. While things were going great, and Ajay’s was working out plans for its next phase of growth, no one was prepared for the Covid-19 pandemic. Like most businesses, Ajay’s too bore the brunt of the pandemic, and from 21 outlets, the number fell to 13 within two months of the nationwide lockdown. Eight outlets simply shuttered.“

It was a big blow. Our outlets nearly halved in that challenging period, but we didn’t lose hope. We knew that we had the right combination of quality and pricing. We had faith in our model, and instead of looking back, we decided to focus on the future,” says Jaideep, who is a mechanical engineer and MBA by qualification.

Ajay’s adopted a multi-pronged approach to scale up operations. It reduced the entry barriers with zero franchising fees and also scrapped the 5% royalty on sales. The chain started tapping youngsters, who it feels are willing to work harder, for franchisee outlets. Today, more than 75% of its franchisee outlets are run by entrepreneurs who are below 35 years, and the rest are in the 35-40 age group. Ajay’s also ushered in standardization of products to ensure customers got the same food taste and experience irrespective of the outlet’s location. These measures also helped reduce fixed costs, improving profitability. It enhanced the use of technology in operations, leading to better efficiencies, and also adopted the master franchisee model to scale up fast.

The result is incredible growth in the last 18 months. From 13, the number of Ajay’s outlets touched 97 on 16th December 21. In a way, Ajay’s is an apt success story for growth amidst the Pandemic. This made Ajay’s become a household name in Navsari, Valsad, Surat, Bharuch, and Vadodara, in fact, the entire South Gujarat where it has an extensive presence. It opened its first outlet in Vadodara in August and has reached 16 already. It expects to launch in Ahmedabad by April or May, followed by Rajkot. It is simultaneously planning to launch in Maharashtra and subsequently in other states.

“When we started the first outlet, we had not imagined we would have 97 outlets so early. Our focus on taste, quality, and affordability and our commitment to serving food that is good has helped us reach this milestone. We are thankful to our customers for their love and support,” says Jaideep, adding, “Looking back at the journey so far, we firmly believe this is just the beginning for Ajay’s.”

Categories
Food Franchise Opportunity in India business opportunity franchise Franchise Opportunity in Gujarat

QSR Chain Ajay’s Opens 95th Outlet

Franchise opportunity in India
QSR Chain Ajay's Opens 95th Outlet

Starting from a single outlet in Navsari city in 2014, the chain has expanded at an incredible pace in the last year and a half.

Surat (Gujarat) [India], December 01: Ajay’s Takeaway Food, a fast-growing chain of trusted Quick Service Restaurants (QSR) committed to serving affordable but high-quality food, has reached a major milestone in its unbelievable growth journey. From its first outlet in August 2014, Ajay’s opened its 95th outlet at Piplod, Surat, this month. What makes the journey all the more incredible is that Ajay’s has its roots in Navsari, a small city in South Gujarat.

The journey of Ajay’s, however, began in 1991 at Pune, when Manjulaben decided to help her husband Vasantbhai to make ends meet for the Family. The couple started a household mess with just 2 bachelors having evening meals. In no time, they were swarmed with requests from students, bachelors, techies, and other clients to have their meals. Their sons Jay and Ajay started to help in the home-operated venture.

From a mess operated in a 1 BHK flat, the young sibling Ajay’s took the eatery to a rented place with over 100 meals served daily. Ajay took pride in his work, and his inclination to serve good food to many took him to start various food ventures. In 2013, the elder sibling, Jay, who had spent over 12 years in the corporate world, joined Ajay to take it to new heights. Even though the food business in Pune was doing well, the family decided to shift to Navsari, their native place, in 2012. The first restaurant in Navsari that started in December 2012 was Chowpati Fast Food, and not Ajay’s Takeaway Food. Within 6 months, they started another outlet of Chowpati Fast Food, and in the next 6 months, it was a super failure. It was the time to introspect and it was the time when Ajay’s Takeaway Food, as we know it today, was born in August 2014 with the first outlet in Navsari. The range of burgers, pizzas, and coffees the outlet sold became hugely popular among customers. The number of Ajay’s Takeaway Food outlets soon grew to three, and the first franchisee outlet of Ajay’s was opened in Surat in 2016.

By March 2020, the number of Ajay’s outlets crossed 21, but the Covid-19 pandemic did him them severely. From 21 outlets on March 20, the pandemic took away 8 outlets. With 13 outlets on June 20, they decided to make a drastic change in the way they operated and appointed Franchise. The franchise model was revised, franchise fees were abolished, and even royalty was now not charged. Operations at outlets were more standardized, and technology was now included to have smooth operations. They completely focused on how to make the franchise more profitable.

The number of outlets is now about to cross the century mark. Today, Ajay’s outlets are present in nearly all places in Navsari, Surat, Valsad, Bharuch, and other places in the south Gujarat region. With the trusted franchise model, they also entered the Central Gujarat territory in August 2021. As on 31st October 21, the Vadodara Territory has 14 operational outlets in just 3 months.

“When we started the first outlet in Navsari in 2014, we had not imagined we would have anywhere around 100 outlets in a few years. Our focus on taste, quality, affordability, accessibility, and our commitment to serving food that is good has helped us reach this milestone. We are thankful to our customers for their love and unwavering support over the years,” said Jai Solanki, Co-founder, of Ajay’s Takeaway Food.

Ajay’s has so far concentrated on expanding in South Gujarat and Central Gujarat areas, but the firm has set its sights on expanding to more cities going ahead. The prime focus is on Tier 2, Tier 3, and below towns.

“We have a strong presence in south Gujarat now, and our focus continues on ensuring the highest quality food products are served to customers. But we want to reach to masses in every corner of the country, and hence we want to be present in more cities within and outside Gujarat in the future. Looking back at the journey, we firmly believe this is just the beginning for Ajay’s,” said Ajay Solanki, Co-founder, Ajay’s Takeaway Food.

Categories
Food Franchise Opportunity in India Franchise Opportunity in Gujarat

Benefits of Owning an Ajay’s Takeaway Food Franchise

Franchise opportunity in Gujarat
Benefits of owning an Ajay's Takeaway Food Franchise

Ajay’s journey started in August 2014 with its 1st outlet in Navsari to serve tasty, good quality, and reasonable food to the Common Man. It commenced its franchise business in 2016 at a slow pace.  Post the partial opening up during the Pandemic, Ajay’s started gaining pace with its new Franchise Model and innovative operational practices. It is the fast-growing Quick Service Restaurant Chain with almost 95 active outlets as on 7th November 2021.

People commonly say that the way to one’s heart is their stomach. So their key preferences in everything they do are taste, quality, affordability, and accessibility. Ajay’s takeaway food believes in serving Food That is good because they believe that with good food comes good warmth and emotional touch.

They treat you with a wide range of mouth-watering items ranging from burgers and pizza to refreshing cold coffees.

Benefits of owning Ajay’s Franchise:

If deep down in your heart you have an intense passion for serving food, dynamics similar to that of an entrepreneur, the ardor for growth, dedication to building a successful growing business, and the spirit to accept new hurdles in the path, then Ajay’s is the right place for you. Owning Ajay’s Franchise comes with scores of benefits that you will receive as an entrepreneur.

Some of the benefits are listed below:

  • To begin with, if you own Ajay’s Franchise, you get a first-hand opportunity to be a part of one of the most rapidly growing, profitable, time-tested, and reliable companies.
  • There is almost no, or even if the case may be, very minimal and calculated amount of risk factor involved.
  • Here you get readily available technology and systems for operating your business. Thus, saving the need and time wasted in developing one’s technology.
  • Even If you are not skilled enough, at Ajay’s they train you to manage your business, manage manpower, and continuous training support for an active and profitable business.
  • Owning Ajay’s Franchise does not need heavy investments. The investment amount is only 7 lacs (Excludes deposit for a Rented shop).You can recover your investments in 12 – 18 months.
  • You don’t have to get into long-term agreements when working with Ajay’s Franchise. The term of the agreement is 1 year, renewable every year.
  • At Ajay’s you need not pay any franchise fees, neither do you pay any deposit fees.
  • Surprisingly, Ajay’s does not charge any ROYALTY on your business sales.
  • The entire franchise outlet’s entire setup would be done by their Master Franchise. The set-up is so complete that you just need to stock up on required raw materials and start selling.
  • The approximate Area Required for setting up Ajay’s quick-service restaurant (QSR) is 150 – 200 Sq.ft only.
  • Ajay provides highly professional and satisfactory services to all its customers, be it the franchise or the end customer.
  • Most importantly, Ajay’s is a Learning Organization and they keep improvising and developing for a better customer experience.

Your most favorite and go-to option – Ajay’s

Within a very short period, Ajay’s Takeaway Food has become the talk of the town and a sort of place for good food. With their consistency and value for your moolah, they have managed to become South Gujarat’s favorite food destination and this is evident from the reviews of the customers of Ajay’s.

Food served at Ajay’s Quick Service Restaurants Without any parallel is beyond comparison in terms of the values and taste of the food served. So, if you are thinking of owning a Ajay’s franchise, you are on your way to making a great decision.

Categories
Food Franchise Opportunity in India Fast Food Shop in Gujarat Franchise Opportunity in Gujarat

Ajay’s Franchise Opportunity- Building And Empowering Young Entrepreneurs

Ajay's franchise opportunity in India
Empowering young entrepreneurs

Our population is about to cross 1.4 billion and believe me, a whopping 65% below the age of 35. Eliminating the age group of 0-18, that is approximately 40%, Young India comprises 25% of the Population and this statistic makes me really proud. A task force of over 35 crores that can do wonders to the Economy of this country. The Future of any country is the Youth Power it has and we have it in abundance.

Statistics further reveal that the level at which youth entrepreneurs in India innovate is the highest in Asia and the Pacific region, as per a recent survey by Global Entrepreneurship Monitor (GEM) and Youth Co: Lab. Around 55 percent of Total Early-stage Entrepreneurial Activity (TEA) showed innovation orientation for entering new markets and introducing new products, services, or processes, that are unique to the market, reveals the study.

Hon’ble Prime Minister Shri Narendra Modi instituted the Ministry for Skill Development and Entrepreneurship with the vision to harness the power of our youth by making them skilled and empowering them to not only become self-employed but create jobs for others also. According to statistics, 65% of our population is under the age of 35 and close to 15 million enter the workforce every year. The only way through which enough jobs can be created for such a huge populous, consistently, is by creating an environment for entrepreneurship and innovation.

At Ajay’s, we envision to be the ones who shall empower the youth of the country by way of creating opportunities to excel and create value for oneself and others. Ajay’s is one of the Fastest Growing Chains of Quick Service restaurants. Established in August 2014, Ajay’s started franchising its Fast Food QSR in late 2018 and by March 2020 it had grown its stores to 21 outlets in South Gujarat. However, pandemics took a toll on the food industry and Ajay’s was also amongst those who took the beating. Operations began in June 2020 after a partial reopening and there were only 13 stores left.

It was a learning and a leap of faith, the young entrepreneurs at Ajay’s now restructured the business and within 15 months added 70 new stores taking the total count to 82 outlets as on 18th September 2021.

The vision to serve food that is good, affordable, and accessible to all the Team Ajay is innovating new ways to do business in the Fast-Food Industry. They deployed backward integration to develop food products, recipes, processes, and a robust Supply Chain to cater to the growing market.

While all this was being done, Ajay’s Management was focused to infuse young blood into the system, right from the Employees, Channel Partners to the appointed Franchise. Interestingly out of the 82 Franchise Owners, 54 owners are in the age group of 18-35 years, that’s a huge pie of 67%. Amongst the balance 23 owners fall between the age group of 36-45, which adds up to a total of 28%. Hence, 95% of Ajay’s Franchise falls below the age group of 18-45 years.

Now, this is what we call “Empowering the Youth”. Ajay’s has shown them a way of doing a Fast Food business successfully. Ajay’s wants its Franchisee to focus on doing Business at their outlets and not worry about petty and trivial things like raw material sourcing, making store processes, Software for outlets, training, etc. They want the franchisee to implement the basics of Business that are shared with them during the training. The business has some inherent strengths that make Ajay’s food franchisee a very lucrative and undisputed successful option. A few pathbreaking and industry-first features of the franchise business are enumerated below,

  1. No Franchisee Fees
  2. No Royalty on Sales
  3. The low entry barrier for a unit franchise (Just Rs.7 lakhs to own a Franchise)
  4. Complete Outlet setup is done by the Company (Thru its affiliates)
  5. Complete Training Support for Staff and the Owner
  6. The raw material is Door Delivered – no scouting for stuff in the market, no wasting time
  7. End-to-End Marketing Support (Social Media, OOH, Cycle Branding, Print, etc)
  8. Outlet Opening Ceremony was done by the Company (Invitation, creatives, posting, etc.)

After studying Ajay’s Franchise model, their ideology of what the Franchisee has to do becomes more load and clear. A study of their top successful Franchise reveals that they are ones who have really followed the Training and have been acting as per Ajay’s Systems and yes, they undoubtedly are the Young Guns.

The philosophy of empowering and building the youth has been in the Indian Culture and has been taken along effectively by Ajay. The wall of fame is proud to flaunt the success chronicle of Ajay’s Young Franchise Team,

Tarun talking about Ajay's Food franchise opportunities
Ajay's

As rightly said by one of the Founders, “Together We Grow” and the same is reflected in the ideology of the organization. They leave no stone unturned when it comes to Innovation, Customer Satisfaction. The team may not have a formal research and development team but all that is done at the management level is based on concrete data, which is a forte at Ajay’s.

When opportunity knocks at the doors, embrace it with both hands, and don’t be the one who missed the bus. Ajay’s Franchise is coming up at an unprecedented pace across South and Central Gujarat. Don’t miss the chance to taste success. Be the Empowered, be the one who is the pride of the family, the honor of the nation. Come Join Ajay’s Franchise Team, you won’t regret it.